Showing Care, Community, and Service Excellence on Campus During a Pandemic

Our care for students in the fall must be expressed, paradoxically, both by the barriers that we put in place to separate our community and by the measures we take to keep our community connected and welcome. Here are examples of service excellence, hospitality, and care from other sectors that can translate well on our campuses. by Dr. Heath Boice-Pardee, Associate Vice President for Student Affairs at Rochester Institute of Technology and co-author of Elevating Customer Service in Higher Education: A Practical Guide As campuses reopen or partially reopen and then continue to adjust throughout the fall, it is paramount that we think carefully about how to provide excellent service to students while social distancing, and about how to show visible and meaningful care for the health and safety of the campus community. While in the past care could be expressed by smiles, handshakes, and even hugs, times have changed. Care must now be expressed by promoting safety measures that have been newly created and implemented. We will all be critiqued on: This is an unprecedented situation, in which our care for students in the fall must be expressed, paradoxically, both by the barriers that we put in place to […]

Spotlight on Innovation: How Hampton University Plans to Increase STEM Retention and Completion through Course Redesign and Engagement

How do you increase the number of underrepresented minority students attaining STEM degrees? Hampton University has a holistic approach. SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 24 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. Hampton University has set a specific goal of increasing the number of underrepresented minority students who graduate with STEM degrees, and Hampton is looking to address several obstacles to degree completion for minority students, including access, affordability, and engagement. Hampton intends use its $3.5 million First in the World grant to identify students who have declared a STEM major and engage them with a number of activities designed to boost success and completion. The project includes partnerships with several other organizations to facilitate internships and other opportunities for STEM majors. To learn more, we reached out to Dr. Ira Walker, project director of the grant and associate professor […]

Alumni Relations ROI: An Approach

Marquette University has piloted (and refined) an innovative metrics tool for measuring the impact of alumni engagement efforts. Numerical scores are assigned to specific activities that are indicative of alumni engagement and participation, and the scoring is used to measure the return on investment for alumni relations efforts in quantitative terms and to inform allocation of future resources. To learn about the basics of the approach and how these metrics have informed decision making at Marquette, we interviewed Andrea Petrie, director of development for Marquette’s College of Nursing, and Taylor Schult, an associate engagement officer who serves on Marquette’s Affinity-Based Giving team. Schult notes that what is especially empowering about Marquette’s point-scoring system of alumni relations metrics is that once you have numerical scores, you can set specific goals for improving those scores for specific groups of alumni. And those goals can then be measured quantitatively. BY WAY OF EXAMPLE: MARQUETTE UNIVERSITY’S METRICS Marquette University uses a 16-point model to assess alumni engagement and giving. For each alum, up to 8 points are assigned to metrics that assess engagement: 8 points are assigned to metrics that assess giving: The Marquette point system (above) is just one example of how an […]

Improving Completion Rates for Online Students

(An earlier version of this article ran in April 2010.) With the percentage of students who are taking online courses rising rapidly (a 17% increase in 2009 alone), improving completion rates for online students (many of whom are returning, adult learners) will likely become a key priority for higher education. In an interview with Academic Impressions, Ken Udas, CEO of UMassOnline, offers his advice on how academic leaders can promote higher completion rates as their institutions strive to meet a growing demand among adult learners for online and distance education. Where You Can Make the Most Difference Udas suggests that there are two areas where relatively small investments in online student retention can see significant returns: Encouraging Course Completion First, Udas suggests, identify your “warning signals,” your indicators that a student engaged in online coursework may be at a higher risk of not completing the course; then set up a process for immediate response to those signals. Warning signals for online learners might include: For example, suppose that your online calculus course has a 40% completion rate each semester. Once you know this, you can respond by making tutoring services available, whether face-to-face or in the form a virtual math lab. […]

Identifying Opportunities in Your Department’s DEI Strategy: One Alumni Department’s Perspective

Are you wanting to create more opportunities for diversity, equity, and inclusion for your constituents, but not sure where to begin? Here’s how one Alumni Relations and Development Office started. We started from the bottom At California University of Pennsylvania, our Office of Alumni Relations has been working collaboratively with departments across campus to paint a true picture of what diversity, equity, and inclusion means for our students, our alumni, and our institution’s history and future. Examining DEI concepts through a variety of lenses is essential to success. For many of us in higher education, our campuses are at times the first, and unfortunately the only, opportunity to have an open, meaningful dialogue around diversity, equity, and inclusion for our students. Our institution has a history of acknowledging and embracing our diverse populations across campus. For example, we’ve always celebrated the legacy of Jennie Adams Carter, our first Black alumna, and her impact on education and her family’s legacy, (Cal U was founded originally as a normal school for teacher education). Other examples include yearly dedicated outreach and programming honoring international students and their heritage. Much of this programming is student-centric. However, as the director of alumni relations, I felt […]

Improving Faculty Advising

Over the past nine months, Academic Impressions has conducted several surveys of academic deans, department chairs, and directors of advising to investigate current trends in developing and assessing both faculty advisors and professional advisors. Among the key findings: Yet we also confirmed that over three-quarters of institutions surveyed rely heavily on faculty advisors (even if they also employ some professional advising staff). While there are many resources available for training and developing professional advising staff, faculty advisors often receive little or no training — yet they provide most of the advising services at colleges and universities in the US. Improving faculty advising is thus a critical and often neglected step toward improving student retention and supporting students’ academic success. This week, we asked Tom Grites, past president of NACADA and assistant to the provost at Richard Stockton College of New Jersey, for his advice on the subject. Grites suggests: Establish Agreement on the Goals of Advising “The institution has to reach some level of agreement on what advising is. The smaller the campus, the easier it may be to establish an institution-wide definition. At a larger university, where different kinds of advising structures come into play, strive for consensus within […]

When Student Behavior Becomes a Media Crisis: Mitigation and Recovery

As one news source put it, Duke University “keeps getting in the news for all the wrong reasons.” The barrage of negative media attention to what are in all probability isolated and exceptional incidents at the university (a recent alumnus detailing her intimate encounters with Duke athletes; an email from a Duke fraternity inviting female students to a Halloween party in crass terms; the shutting down of an outdoor student party) offers a cautionary tale about the “snowball effect” that an incident involving perceived student misconduct can have on media relations for an institution. Journalists and experts on media relations alike have suggested that since a rape allegation in 2006 against three Duke lacrosse players, the local media have been quick to perpetuate negative stereotypes of the Duke student (even though the lacrosse players were found not guilty). What this case demonstrates is the importance of ongoing image management and reputation recovery after a media crisis related to student behavior. If an institution does not take prompt action after a crisis — and indeed, proactive action prior to a crisis — to build a more positive image, the negative image can persist for years, as the case of Duke illustrates. This week, […]

Make Your Threat Assessment Team Effective: Part 1

This is the first of two articles offering practical advice on making behavioral intervention teams effective. The second article, which will focus on five pitfalls to avoid, will appear in late August. An abbreviated version of this article appeared in an earlier edition of Higher Ed Impact. August 4, 2011. In today’s difficult economic climate, most institutions of higher education are facing significant reductions in counseling and mental health budgets at a time when the mental health needs of students, faculty, and staff are on the rise. In a recent survey by the Association for University and College Counseling Center Directors, 77 percent of counseling center directors indicated that the number of students on campus with severe mental health issues had increased in the past year. And while most available studies focus on student mental health, last year’s shooting at the University of Alabama in Huntsville offers a tragic reminder that faculty and staff may also face mental health issues. We asked Gene Deisinger, deputy chief of police and director of threat management services at Virginia Tech, for his advice on how to establish early behavioral intervention teams or threat assessment teams when challenged to do more with existing resources. Deisinger is both a police […]

Make Your Threat Assessment Team Effective: Part 1

This is the first of two articles offering practical advice on making behavioral intervention teams effective. The second article, which will focus on five pitfalls to avoid, will appear in late August. An abbreviated version of this article appeared in an earlier edition of Higher Ed Impact. August 4, 2011. In today’s difficult economic climate, most institutions of higher education are facing significant reductions in counseling and mental health budgets at a time when the mental health needs of students, faculty, and staff are on the rise. In a recent survey by the Association for University and College Counseling Center Directors, 77 percent of counseling center directors indicated that the number of students on campus with severe mental health issues had increased in the past year. And while most available studies focus on student mental health, last year’s shooting at the University of Alabama in Huntsville offers a tragic reminder that faculty and staff may also face mental health issues. We asked Gene Deisinger, deputy chief of police and director of threat management services at Virginia Tech, for his advice on how to establish early behavioral intervention teams or threat assessment teams when challenged to do more with existing resources. Deisinger is both a police […]