The College Store: Encouraging Customer Loyalty

As college bookstores face increased competition from chains such as Barnes & Noble, peer-to-peer sites, and popular online retailers such as Amazon and eBay, many stores are seeing fewer students come through their doors, meaning not only declines in revenue from textbook sales but also from sales of other items — apparel, electronics, and campus memorabilia. A feature in The Chronicle of Higher Education emphasized that bookstores at many colleges are responding to their changing industry with new services they hope will keep students coming: performance spaces for in-store concerts, multimedia stations for printing digital photos, and even dry cleaning. However, diversification of services can be an expensive investment, and many stores are neglecting their best opportunities for increasing customer loyalty around their core services. This week, we turned to Mark Mulder, past auxiliary services director at Pacific Lutheran University and a key planner for the Garfield Book Company, and Dennis Mekelburg, associate director of Arizona State University Bookstores, to learn some practical tips for encouraging customer loyalty for the college store. Positioning Your Campus Store in a Changing Industry Before leaping into adding new programs to strengthen your customer base, Mulder suggests beginning with key strategic questions: At the end of […]

Tailoring the RCM Model to What Works For You

In an era of public scrutiny and requests for increased financial accountability, higher-ed leaders are looking for ways to show the public that they are addressing the issue of rising college costs. Many have turned to responsibility-centered management (RCM) as a way to reduce costs and encourage financial responsibility within individual academic departments. While many institutional leaders see RCM as a way of decentralizing financial decision-making, allowing vice presidents and deans to take responsibility for their own budgets, they may not realize that certain principles of this financial structure can be tailored to fit the distinct culture of their campus, even without wholesale adoption of an RCM model. The University of Notre Dame recognized how they could adopt some principles from RCM to meet their institutional needs and goals. Here is what they did, and what you can learn from it. Adopting Elements of RCM – Not the Whole Model Linda Kroll, associate vice president for finance at the University of Notre Dame, states that when their institution looked at some of the fundamental elements of the RCM model, university leaders liked that the model allowed for: Distribution of responsibility to unit leaders Creation of a culture that rewards lowering […]

Showing Care, Community, and Service Excellence on Campus During a Pandemic

Our care for students in the fall must be expressed, paradoxically, both by the barriers that we put in place to separate our community and by the measures we take to keep our community connected and welcome. Here are examples of service excellence, hospitality, and care from other sectors that can translate well on our campuses. by Dr. Heath Boice-Pardee, Head of Practice for Service Excellence, and co-author of Elevating Customer Service in Higher Education: A Practical Guide As campuses reopen or partially reopen and then continue to adjust throughout the fall, it is paramount that we think carefully about how to provide excellent service to students while social distancing, and about how to show visible and meaningful care for the health and safety of the campus community. While in the past care could be expressed by smiles, handshakes, and even hugs, times have changed. Care must now be expressed by promoting safety measures that have been newly created and implemented. We will all be critiqued on: This is an unprecedented situation, in which our care for students in the fall must be expressed, paradoxically, both by the barriers that we put in place to separate our community and by […]

Feasibility Checklist: The Science of Bringing New Academic Programs to Life

The best ideas in the world can easily fall off the radar unless you have a process in place for evaluating, vetting and bringing them to life. Also in this series: Is it Time to Launch that New Academic Program? The Art and Science of Answering that Question Financial Modeling for New Academic Programs Once you have generated an idea for a new academic program, how do you sustain and implement that idea? As Jim Collins suggests in Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, organizational ‘luck’ and success can be leveraged by cultivating a discipline around process and metrics.  Indeed, he suggests that this discipline is key for maximizing whatever ‘luck’ might naturally come one’s way. This has certainly been the case at Bay Path University, where we have developed a rigorous process and template for evaluating the feasibility of new program ideas that we use across all divisions of the University. This process has enabled us to remove some of the subjectivity that accompanies new academic program decision making, relying instead on a set of objective key elements and metrics that are applied equally to all new program possibilities. When a new program […]

Financial Modeling for New Academic Programs

Also in this series: Is it Time to Launch that New Academic Program? The Art and Science of Answering that Question Feasibility Checklist: The Science of Bringing New Academic Programs to Life Developing a 4-Year Financial Proforma In my previous article, Feasibility Checklist: The Science Behind Bringing New Academic Programs to Life, I discussed the importance of cultivating a discipline around process and metrics to new academic program development and success. Gaining a clear and accurate sense as to what it will take to launch and sustain your new program before you enroll your first student is a critical prerequisite and a helpful exercise for surfacing and testing important assumptions. At Bay Path University, all new academic program proposals must include a four-year financial proforma, which is typically developed jointly by the dean, the chief financial officer, and the provost. Through this process, we invariably surface financial assumptions, strategies and program operational plans or outcomes that when checked more thoroughly prove to be unworkable or in need of revision. For example, in developing a new graduate program a few years ago we discovered that our “creative” approach to structuring the curriculum was not financially viable without some major tweaking. The financial […]

Adjusting Housing and Dining Operations for the Fall: Ideas from Your Peers

Every campus with plans to re-open in the fall is scrambling to adjust campus housing and dining services – but often, we are moving so fast and feeling so isolated that we lose the opportunity to compare notes and brainstorm solutions with our peers, or to learn from what other institutions are trying. That’s why we brought a couple dozen housing and dining services leaders together for a virtual brainstorm session. Here’s some of what they came up with. As a student life professional, you are currently planning how housing and dining operations will adjust in the fall under the “new normal” of COVID-19. Assuming your institution will host students on campus beginning in August, you will soon have to implement plans to keep students and staff safe in these shared spaces. Before moving to the implementation phase, have you stopped to discuss your plans with other housing and dining professionals to ensure the very best options are on the table? On May 20, 2020, leaders in housing and dining from just under two dozen campuses met online to discuss the issues entailed. This virtual workshop was unique in its format and was the first of an ongoing series of […]

Make Your Threat Assessment Team Effective: Part 1

This is the first of two articles offering practical advice on making behavioral intervention teams effective. The second article, which will focus on five pitfalls to avoid, will appear in late August. An abbreviated version of this article appeared in an earlier edition of Higher Ed Impact. August 4, 2011. In today’s difficult economic climate, most institutions of higher education are facing significant reductions in counseling and mental health budgets at a time when the mental health needs of students, faculty, and staff are on the rise. In a recent survey by the Association for University and College Counseling Center Directors, 77 percent of counseling center directors indicated that the number of students on campus with severe mental health issues had increased in the past year. And while most available studies focus on student mental health, last year’s shooting at the University of Alabama in Huntsville offers a tragic reminder that faculty and staff may also face mental health issues. We asked Gene Deisinger, deputy chief of police and director of threat management services at Virginia Tech, for his advice on how to establish early behavioral intervention teams or threat assessment teams when challenged to do more with existing resources. Deisinger is both a police […]

Responding to a Bad Employee Engagement Survey: A Call to Action for Higher Education Leaders 

Employee engagement surveys, if thoughtfully designed, are a powerful tool for understanding the lived experiences of faculty and staff. They can illuminate areas of strength and expose systemic issues that hinder inclusivity, belonging, and engagement. However, too often, leaders in higher education conduct these surveys infrequently, and when the results are less than favorable, they either bury the data or delegate the issue to a committee that produces little meaningful action. This approach not only wastes time and resources but also erodes trust and credibility. If your institution has received poor results from a climate survey, it’s time to take decisive action. But here’s the key: this isn’t a problem for senior leadership to solve alone. The best outcomes come from a dual approach—from transparent leadership from the top down, and from active engagement from the bottom up. Faculty and staff don’t just want to hear the results; they also want a role in shaping the response. When leaders both own the results publicly and empower their teams to develop solutions, they create a stronger, more engaged institution.   Own the Results The first step in responding to a bad climate survey is for leadership to create transparency by owning […]

Identifying Opportunities in Your Department’s DEI Strategy: One Alumni Department’s Perspective

Are you wanting to create more opportunities for diversity, equity, and inclusion for your constituents, but not sure where to begin? Here’s how one Alumni Relations and Development Office started. We started from the bottom At California University of Pennsylvania, our Office of Alumni Relations has been working collaboratively with departments across campus to paint a true picture of what diversity, equity, and inclusion means for our students, our alumni, and our institution’s history and future. Examining DEI concepts through a variety of lenses is essential to success. For many of us in higher education, our campuses are at times the first, and unfortunately the only, opportunity to have an open, meaningful dialogue around diversity, equity, and inclusion for our students. Our institution has a history of acknowledging and embracing our diverse populations across campus. For example, we’ve always celebrated the legacy of Jennie Adams Carter, our first Black alumna, and her impact on education and her family’s legacy, (Cal U was founded originally as a normal school for teacher education). Other examples include yearly dedicated outreach and programming honoring international students and their heritage. Much of this programming is student-centric. However, as the director of alumni relations, I felt […]