Improving Completion Rates for Online Students

(An earlier version of this article ran in April 2010.) With the percentage of students who are taking online courses rising rapidly (a 17% increase in 2009 alone), improving completion rates for online students (many of whom are returning, adult learners) will likely become a key priority for higher education. In an interview with Academic Impressions, Ken Udas, CEO of UMassOnline, offers his advice on how academic leaders can promote higher completion rates as their institutions strive to meet a growing demand among adult learners for online and distance education. Where You Can Make the Most Difference Udas suggests that there are two areas where relatively small investments in online student retention can see significant returns: Encouraging Course Completion First, Udas suggests, identify your “warning signals,” your indicators that a student engaged in online coursework may be at a higher risk of not completing the course; then set up a process for immediate response to those signals. Warning signals for online learners might include: For example, suppose that your online calculus course has a 40% completion rate each semester. Once you know this, you can respond by making tutoring services available, whether face-to-face or in the form a virtual math lab. […]

Alumni Relations ROI: An Approach

Marquette University has piloted (and refined) an innovative metrics tool for measuring the impact of alumni engagement efforts. Numerical scores are assigned to specific activities that are indicative of alumni engagement and participation, and the scoring is used to measure the return on investment for alumni relations efforts in quantitative terms and to inform allocation of future resources. To learn about the basics of the approach and how these metrics have informed decision making at Marquette, we interviewed Andrea Petrie, director of development for Marquette’s College of Nursing, and Taylor Schult, an associate engagement officer who serves on Marquette’s Affinity-Based Giving team. Schult notes that what is especially empowering about Marquette’s point-scoring system of alumni relations metrics is that once you have numerical scores, you can set specific goals for improving those scores for specific groups of alumni. And those goals can then be measured quantitatively. BY WAY OF EXAMPLE: MARQUETTE UNIVERSITY’S METRICS Marquette University uses a 16-point model to assess alumni engagement and giving. For each alum, up to 8 points are assigned to metrics that assess engagement: 8 points are assigned to metrics that assess giving: The Marquette point system (above) is just one example of how an […]

Identifying Opportunities in Your Department’s DEI Strategy: One Alumni Department’s Perspective

Are you wanting to create more opportunities for diversity, equity, and inclusion for your constituents, but not sure where to begin? Here’s how one Alumni Relations and Development Office started. We started from the bottom At California University of Pennsylvania, our Office of Alumni Relations has been working collaboratively with departments across campus to paint a true picture of what diversity, equity, and inclusion means for our students, our alumni, and our institution’s history and future. Examining DEI concepts through a variety of lenses is essential to success. For many of us in higher education, our campuses are at times the first, and unfortunately the only, opportunity to have an open, meaningful dialogue around diversity, equity, and inclusion for our students. Our institution has a history of acknowledging and embracing our diverse populations across campus. For example, we’ve always celebrated the legacy of Jennie Adams Carter, our first Black alumna, and her impact on education and her family’s legacy, (Cal U was founded originally as a normal school for teacher education). Other examples include yearly dedicated outreach and programming honoring international students and their heritage. Much of this programming is student-centric. However, as the director of alumni relations, I felt […]

Planning and Budgeting: Critical Advice for the President and Cabinet

This week, we interviewed Pat Sanaghan, president of The Sanaghan Group, who has worked with dozens of institutions to coach them through a collaborative and effective strategic planning and budgeting process. We wanted to ask what advice he would most want college and university presidents and members of their cabinets to hear. This is what Sanaghan shared with us. Academic Impressions (AI): What is the one perspective you would most want to share with college and university leaders, related to strategic planning and budgeting? Pat Sanaghan: After 30 years, what I’ve found is that the level of trust in the system is the single most critical factor in the success of a planning and budgeting process. If the level of trust in the process is low, then the president and other leaders of the institution need to work intentionally to build a higher level of trust, or the plan won’t be implemented. You need other things — you need transparency, you need effective leadership, good data, an external, environmental scan — but the most critical thing is trust. If you have high trust, people across the institution are more willing to share both their aspirations and their fears. They will be more willing to […]

You Were Just Named Interim. Now What?

Being named the interim leader in your unit or department can be both exciting and scary.  Unfortunately, there are not many road maps out there to guide you. Here is some guidance from others who’ve been there. by Ashlyn W. Sowell, Associate Vice President for Campaign Operations and Engagement, Johns Hopkins University In this time of a global pandemic, high unemployment, and financial pressures, it is likely that more people in advancement will be named to interim roles and likely for longer time periods.  Perhaps some guidance would be useful from a few of us who have been there: Here is what we have to share. Accepting and Adapting to the Role You might have a range of emotions when asked to take on a new interim role – surprised, flattered, and maybe a bit nervous. The first piece of advice Rachel gave was to say yes! A leader in your institution has asked you to step up, and they probably vetted your name well in advance. This could be a great opportunity for you to learn, lead, and grow. Aristide agreed, saying, “Never turn down an assignment.” Think about the portfolio of work and where this might lead you […]

More than Dollars: How Many Opportunities are You Missing with Your Alumni?

Series: Creating the Conditions for Support Everyone is trying to raise more money. Rather than simply suggest the next tactic that can boost giving in the short-term, this series offers a more intensive look at the strategic thinking that drives philanthropic support: Why do donors give? How do institutions strengthen their core and emphasize initiatives worthy of support? How do we align strategic plans, strengths, and advancement strategy to create the conditions for ongoing and sustained support? In this series, distinguished current and past chief advancement officers apply their most innovative and creative thinking to this question. Also in this series:Why Donors Give: It’s Not What You ThinkEngaging Women in Philanthropy: Practical Ways to Shift Our ApproachChecklist: Questions the Governing Board Must Ask Before Launching a Campaign If Congress passed a law tomorrow making fundraising illegal, would you still care about your alumni? I asked this question to alumni directors and chief advancement officers across the country as part of a research project in 2011. Over the last 75 years, colleges and universities have communicated to alumni almost singularly that the most important thing they can do to support their alma mater is give money. But increasingly, this single focus […]

Improving Community College Student Success

Last week, a new study involving 13 participating institutions, Jobs for the Future, and the Delta Cost Project released a report on cost return for student success initiatives; with the report, the researchers made available a cost-return calculator that ties program-level cost data to student outcomes in success programs. With increasing federal and public pressure to increase graduation rates, it is important to adopt a strategic and measured approach to improving student success. Given the limited resources (yet often greater flexibility) of the community college, Joyce Romano, vice president for student affairs at Valencia Community College, and Maureen Pettitt, director of institutional research at Skagit Valley College, suggest these keys for improving student success at two-year institutions: Focus on 2-3 Big Ideas “The main thing is to be very focused on what you’re doing and why you’re doing it. Have a theory of practice. What is the big idea that you’re trying to accomplish? Why do you believe that will be successful?”Joyce Romano, Valencia Community College Pinpointing the 2-3 outcomes that will have the most significant impact on student success is critical; each outcome becomes an “organizing idea” that can help you prioritize new programs and efforts to revise policies […]

10 Articles Every Leader in Higher Ed Should Read

Over the past 7-8 years, Academic Impressions has designed and delivered leadership programs for over a thousand leaders across the higher education landscape. We have had the opportunity to work with academic and administrative leaders as well as presidents and provosts. The learning experiences have been outstanding because almost every participant was curious and interested in learning about leadership, not pontificating about it. One of the protocols we use in every leadership program is the creation of a “learning agenda” that is produced by participants and is a list of highly relevant articles, books, and papers on leadership. The criteria for inclusion on the learning agenda list is that the suggested reading must be something that influenced a participant, made them think differently about how they view leadership, or had a positive and meaningful impact on how they actually lead. Participants populate the list over the course of the 2 or 3-day program. They also provide a 1-minute snapshot about the suggested book or article, with a brief rationale about why their suggestion is worth reading. This article provides an annotated list of some of the strong recommendations from past participants. There is a lot of blather and clutter out there […]