5 Steps to Spring Clean Your Major Gifts Portfolio

A COLUMN FROM GETTYSBURG COLLEGE This article is the second in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. In her previous article, Sowell reviewed 4 lessons about campaign communications and volunteer management that she and her team at Gettysburg learned — from their volunteers. You can read that article here. Today, Sowell, with input from Gettysburg’s director of prospect research, walks through critical steps in reviewing your major gifts portfolio. We hope you will find this article useful and share it with your colleagues. We also recommend these related upcoming trainings: After the winter of 2014, I think everyone is looking forward to spring. And with spring comes that throwing open of the windows, getting rid of clutter, and giving everything a good dusting.  It can also be the perfect time to review your major gifts portfolio to usher in new prospects and to let go of the old. I was struck by the news in the VSE reports that just came out recently. Giving in higher education is up and the highest it has been in five years.  That’s great news and speaks volumes to the work done by gift officers in partnership with […]

The Skills Higher-Ed Leaders Need to Succeed

2017 Update: Following up on this research, we have published our findings and our best current thinking in the paper “The Skills Future Higher-Ed Leaders Need to Succeed.” In Denver, CO this March, Academic Impressions convened a select group of forty academic and administrative leaders from diverse colleges and universities to address the question: What are the skills and qualities that leaders in the future need to have in order to thrive? Why this Conversation is So Critical Now Leadership matters. As program facilitator Pat Sanaghan remarked, an institution “cannot rise above its leadership.” The circumstances colleges find themselves in today — whether those circumstances are productive or disastrous — are a product of the decisions and actions (or inaction) of past leaders. If your own institution’s outlook isn’t bright, that’s a leadership issue. In a time of significant change and stress in the industry, we need to rethink the kind of leadership we need. How We Pursued this Conversation No one sage has the answers to this complex question. That’s why we called together 40 people from all across an institution’s organizational chart and from diverse types of institutions. We had presidents, chiefs of staff, chief academic officers. We also had several […]

The Urgent Care Model as a Solution for Higher Ed Counseling Centers

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Urgent Care Model may be one possible solution for your counseling center. Dr. Will Meek from Brown University, creator of the model, will guide you through its key components and share tips for how you can implement the model on your campus. We will share a counselor’s typical daily schedule in the Urgent Care Model to illustrate how quality care is delivered to various students.

The One Issue That’s Bigger than the Demographic Cliff

At a workshop I ran recently, I asked the participants to answer the question, “What’s one thing I know about leadership?” when they were introducing themselves. One of the participants, a brilliant researcher who directs three different centers, stated very plainly: “In higher education, you are always promoted into a job for which you have no training.” His comment wasn’t delivered with any cynicism—he was at the training voluntarily for precisely that reason. He wanted to learn more about leadership.  Over the last three years, I’ve worked with more than 75 groups on various college campuses at all levels—from Chairs, all the way up to Presidents and their senior teams. And I find that this exact same phenomenon exists at every single level. There are only two differences: The higher up in the institution, the less likely leaders are to admit that they need help; and the consequences of ineffective leadership are exponentially greater—even greater than the demographic cliff.   Higher education is unique in this way—most other people-driven businesses invest heavily in leadership. Higher ed, instead, has been slow to see the value. Instead, we prefer to prioritize a narrow definition of success—with high-impact publications, grant development, starting new programs, […]

Disrupting the Status Quo: 5 Counterintuitive Notions for Inspiring Creativity

Creativity is an essential aspect of human nature, yet many people struggle to embrace it, either from insecurity or fearing its potential unpredictability. While it is tempting to stick to familiar routines that afford the comfort of not dealing with potential failure or uncertainty, there is no room for personal or organizational growth with this mindset. Today, the need to foster creativity that drives innovation and growth in organizations is a highly regarded requirement for leaders. However, simply telling your team to “think outside the box” isn’t exactly inspiring. To quote Ted Lasso, “Takin’ on a challenge is a lot like riding a horse. If you’re comfortable while you’re doing it, you’re probably doing it wrong.” While we all agree that change is scary, what makes creativity so satisfying is the opportunity to see situations from new perspectives. In this article, we will explore five counterintuitive notions that can help to cultivate a creative culture. Embracing creativity is both a challenging and rewarding process. While these examples may appear to be counterintuitive, give them a try and see how they are able to unlock the full potential of your meetings, employees, and organization to help drive innovation. Lean into embracing […]

Academic Success Coaching: Keys to an Effective Approach

Given voluminous research on the impact of individualized attention on at-risk students’ academic performance and persistence, more institutions are innovating new ways to leverage both peer mentors and professional academic success coaches. To learn more about the second approach (which has not yet been as widely adopted), we reached out to Derek Moore, a key player in the success coach program at Pulaski Technical College. Pulaski has success coaches on seven campuses, and the coaches report to the institution’s dean of enrollment. The program has seen some success, and Moore shared with us some of its key features. Smaller colleges especially, as well as institutions serving nontraditional student populations, may want to take note. Much of the program’s features are replicable, and it is possible to start on a small scale — with just a few coaches and a brief questionnaire to serve as a needs assessment — and then build up over time. Here is one model for providing effective academic success coaching. The Triage Approach Moore outlined for us the thinking behind Pulaski Technical College’s academic success coach program. The program takes a “triage” approach, offering three levels of coaching: The case management approach involves the coach partnering […]

Taking the Campaign Beyond Campus Events: A Case Study

The University of the Virgin Islands (an HBCU with campuses on St. Thomas and St. Croix US Virgin Islands) saw their alumni giving rate increase from 13% to 42% in the past year during the institution’s “50 for 50 Campaign” celebrating UVI’s 50th anniversary. What is especially noteworthy about this jump in giving rate is how UVI did it: rather than relying heavily on reunion, other on-campus events, or even alumni events in other locations to boost giving rate, UVI reached out to alumni at 30 local community events and festivals throughout the year. Rather than just bring alumni back to UVI, their annual giving and alumni affairs staff and volunteers went out into the community to find their alumni — where their alumni were already gathering. Intrigued by UVI’s ambitious (and effective) alumni outreach, we interviewed Linda Smith, UVI’s director of annual giving and alumni affairs, and Nanyamka Farrelly, UVI’s public relations officer, to learn more about UVI’s approach in the past year. Here is what they shared with us. Academic Impressions (AI): Linda, Nanyamka, thank you for joining me for this conversation. I am fascinated by your approach. What did your participation at these community events look like? […]

Growing and Supporting Online
Programs Internationally

Pursuing international markets in online education can bring in new revenue and a more prestigious global image. However, efficiently expanding these programs to reach or meet an international need in education can be difficult. In order to capitalize on your programs’ competitive advantage, specific processes and support structures must be designed to target and align with the potential market. Join us for an online training where our experienced instructors will discuss the expansion of online programs for international audiences. Using a SWOT Analysis approach, we will discuss the competencies needed to find the right fit for your program and the building of an internal support model to meet the distinctive needs of an international audience.

Upping the Ante on Recreation Facilities for Your Campus

Campus recreation facilities have evolved into hubs for student academic, social, and physical engagement. Institutions as diverse as the University of Alabama, Macalester College, the University of Wisconsin – River Falls, and DePauw University have taken very intentional approaches to designing their recreation facilities in ways that contribute to an improved quality of life for their campus communities. This week, we interviewed George Brown, the executive director of recreation at the University of Alabama. In the podcast below, Brown discusses how his campus has utilized the trends of modern recreation facility design in an on-campus facility that will meet both current and future student needs — and how this effort will help his institution continue to take positive strides in enrolling and retaining students. Podcast: An Interview with George Brown, University of Alabama Key Questions to Ask Your Design Team To ensure a recreation facility that meets student needs, George Brown recommends asking the following questions during the design process: See Upcoming Facilities Events

Makerspaces and Academic Incubators: Giving Innovation on Campus a Home

Listening recently to Melissa Kaufman, executive director of The Garage at Northwestern University (which incubated 147 start-ups in its first year), and David G. Broz and Todd Heiser, principals for Gensler, speak about academic incubators at our recent webcast (you can obtain a recording here), I was especially struck by the research showing the hunger for entrepreneurship among today’s traditional-aged college students: This generation of students has an entrepreneurial and creative spirit. We just need to create the spaces—innovation centers, makerspaces, academic incubators—that foster their learning and growth as young entrepreneurs. Illustrating this, Kaufman describes the culture of Northwestern University before the institution converted a parking garage into The Garage, a central incubator for the campus: “Students were incubating in their dorm rooms, in their homes; faculty were connecting in classrooms and lab spaces. But there was no one space where all these people could connect. We needed a space where they could work on their schedule, that would be available 24/7 and where they could meet creative entrepreneurs from elsewhere on campus. We needed to give innovation on campus a home.” What is an academic incubator? “We want to help students develop an entrepreneurial toolkit, but I don’t believe you can […]