Building Strong Relationships with Young Alumni
In recent news, development officers at Claremont McKenna College are expanding their alumni engagement strategy by asking alumni volunteers to interview their peers about interest and affinity. The college’s commitment to investing in engaging young alumni has already seen returns: the institution’s 10-year average giving rate has increased 6% since 2008, despite a difficult economy. Now, more than ever, institutions need to ensure the long-term health of the annual fund by moving donors into the pipeline early, and young alumni are often an insufficiently tapped resource. Yet this year sees not only a continuing trend of volunteerism but also growing numbers of recent graduates seeking to reconnect with their alma mater for assistance with networking and career advancement opportunities in this economy. It is critical that alumni relations and annual fund professionals take advantage of a surge in interest from young alumni, through proactive and deliberate outreach. We asked Elise M. Betz, executive director of alumni relations at the University of Pennsylvania; Linda Williams Favero, assistant director of the University of Oregon Career Center; and Elizabeth Allen, executive director of communications for THINK Global School, for tips on cultivating young alumni engagement. Focus on Services for Young Alumni First, Linda […]