Boosting Yield at Private Colleges: Making the Case for Value

illustration of an article

There is no question that this is a tough economy. Many colleges are having to consider steep tuition hikes. Two prestigious schools that had adopted no-loan policies have recently canceled them (Williams and Dartmouth), finding them no longer financially tenable. And with the rapid rise in demand for need-based aid and a decline in the ability of many student applicants and their families to pay the costs of college tuition, we are seeing many students who would normally attend private colleges opt for a regional state institution instead.

Robert Massa, vice president for communications at Lafayette College, and W. Kent Barnds, vice president of enrollment and communication at Augustana College, offer advice on how private colleges looking to increase yield can make the case for their value to accepted students.

Start the Conversation with Value, Not Price

Historically, colleges have not made a good case for the value they offer.

We hope you’re enjoying this read. The full text of this article or report is complimentary for our Daily Pulse subscribers. to read it!


Get hundreds of articles and reports like this one — to have your Daily Pulse and other updates from Academic Impressions delivered to your inbox.

Daily Pulse is a curated email digest of practical strategies, timely research reports, and current events in higher ed. You’ll also get periodic updates about our upcoming events and other services, as well as free access to hundreds of articles on this site.

We are excited to bring you the most critical updates and reports in higher education. Thank you for your interest!