Recruiting Latino Students

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In this article, we want to highlight the practices from an interview we conducted in November 2010 with Judi Diaz Bonacquisti, the associate vice president of enrollment services at the Metropolitan State College of Denver (MSCD).

In the past few years, a number of institutions in Colorado have been investing in efforts to become Hispanic Serving Institutions (HSIs) -- institutions at which more than 25 percent of the students are Latino, and which are thus eligible for specific federal funds. The most successful effort in Colorado has been at MSCD, an urban institution with a mission focused on serving the immediate metropolitan area, a significant percentage of which is Latino. Metro State enrolls more than 24,000 students, and in 2010 saw an increase of 1,054 over the previous fall; of those 1,054 students enrolled at MSCD last fall, 735 were Hispanic.

As institutions strive to become more competitive in their outreach and recruitment of Latino students, Bonacquisti has advice for what can be learned from recent successes at MSCD.

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