Whether driven by a desire for social impact, or the harsh economic realities of unsustainable utilities expenditures, or by political and market demand, more colleges and universities are taking the trend to become more environmentally sustainable seriously. More than 650 institutional presidents have pledged carbon neutrality as signatories to the American College & University Presidents’ […]
“Demonstrating that sustainability isn’t just a cost but also provides payback, especially financial payback, is crucial to establish early,” Dave Newport suggests. As you look to build momentum for sustainability efforts on your campus, it will be critical to identify what energy, water, and resource savings projects have already been undertaken at your institution, and […]
Once your sustainability committee has inventoried all sustainability-related educational programming that already exists on campus, you can look for opportunities to connect interested faculty with each other and to build organically on efforts already in place. The keys are to align curricular and co-curricular programming, offer structured opportunities for faculty to share resources and ideas […]
If your institution’s leadership has already made a public commitment to sustainability, then it is important to educate the president, provost, and chief financial officer about the whole picture of the sustainability efforts already under way on campus, and what opportunities there may be for building further. It will be important to define, as quickly […]
June 23, 2011. Last June, Ball State University released a study showing that of college students owning phones, 49 percent owned smartphones; the number had doubled since 2009. In the year since, many colleges and universities have launched mobile marketing initiatives or mobile apps for students and alumni. Among those efforts that have seen early gains: […]
June 16, 2011. In a recent interview with Academic Impressions, Brad Ward, CEO of BlueFuego Inc., cited his organization’s research into the impact of university Facebook pages. After a 25-month study of nearly 400,000 Facebook updates across more than 1,200 university Facebook pages, Ward concluded that most institutions offer too much content via social media channels, […]
According to a January 2010 Academic Impressions survey of department chairs, 64 percent of department chairs felt that they were not adequately prepared to assume the role when they first began chairing their department. And of the various duties and responsibilities of the academic chair, 43 percent felt least prepared to address advancement and fundraising […]
June 9, 2011. Competition for visibility continues to pressure institutions of higher education to differentiate themselves in the marketplace. In order to stay competitive, maintain enrollment levels, and meet advancement goals, your institution needs a unique brand strategy that carefully defines who you are in the minds of stakeholders. Often, though, marketing professionals and institutional leaders […]
June 9, 2011. During a series of interviews with leaders in alumni relations earlier this year, Academic Impressions found that many alumni relations offices are struggling with their alumni boards or alumni association boards. While a working board can offer institutional leaders partners to aid in achieving institutional goals for engagement and giving, most boards are […]
NOTE: For an updated and much deeper look at new leadership skills in higher education, based on years of intensive research, read this complimentary paper from Academic Impressions and Pat Sanaghan. To define the leadership skill set needed to meet adaptive challenges, we turned to Larry Goldstein, president of Campus Strategies LLC, and Pat […]
