Category: Uncategorized

Practical Approaches to Information Literacy for the First-Year Student

As research on gaps in college preparedness continues to emerge, fueling debates in both academic and public forums, most postsecondary institutions have taken some measures to assist undergraduates in developing a higher degree of information and digital literacy, and to prepare students better for conducting academic research. To learn where you can see the highest return on these efforts, we turned this week to Anne-Marie Deitering, the Franklin McEdward Professor for Undergraduate Learning Initiatives at Oregon State University. A forward thinker on integrating information literacy into different stages in the student experience, Deitering offers the following tips for her peers at other colleges and universities. Integration Beyond Research-Based Coursework “A truism among our colleagues pursuing information literacy efforts is that the best place to integrate information literacy is in courses with research assignments,” Deitering notes, “and that the best place to embed concepts and content on information literacy throughout the curriculum is to embed it where students are already motivated to do research and access library resources.” In this model, academic libraries often hold an information literacy or library services tutorial for students, or — in the case of a few institutions — embed a librarian within the research course. However, Deitering […]

Doing Service Learning Right

At many institutions, service learning programs are pursued in an ad hoc manner. Here’s how to realize the full potential of a service learning initiative. Service learning programs have proliferated on college and university campuses over the past decade, leading in the best cases to measurable gains in student learning and engagement; yet at many institutions, these programs are still pursued in an ad hoc manner. Among the obstacles to realizing the full potential of a service learning initiative: To learn from the success of one of the more effective programs, we turned this week to Drew Stelljes, director of community engagement at the College of William and Mary. That institution has effectively scaled its interests in service learning up to a comprehensive civic engagement initiative with defined outcomes and structured collaboration across both the academic affairs and student affairs division. Here is Stelljes’ advice for colleagues at other institutions who may be looking to achieve more with their service learning efforts. Defining Your Outcomes First, Stelljes advises establishing clarity around the purpose of the initiative: “Tease out the objectives that are important to your school,” Stelljes advises, “and then articulate those to the faculty you hope to involve.” “We […]

Occupy Colleges and Student Walkouts: Takeaways for Media Relations Professionals

This article looks back at lessons learned from the Occupy Wall Street movement. Many adjunct and part-time faculty, students at institutions across the US have been organized walkout days in support of the movement. Because of the public nature of the movement and the extent to which social media have been used to organize student walkouts and raise awareness of the movement, we turned this week to media relations and crisis communications expert Cindy Lawson, assistant to the chancellor for marketing and communications at the University of North Carolina Wilmington. We asked Lawson for practical tips on how media relations professionals in higher education can prepare for and respond to student walkouts. AI. Cindy, thank you for joining us again. In looking at student walkouts such as those that are related to the Occupy Wall Street movement, what do media relations professionals need to be most mindful of, going forward? Lawson. With all the social media tools at our disposal, there is really no reason why campus administrators should not be aware of a potential student walkout, including the issues that are causing the walkout in the first place. Not only is it critically important to monitor what is being […]

Speechwriting for Your Institution’s Leaders: Why Speeches Fail

It’s likely that at some point we have all seen a convocation, state-of-the-university, or other speech by an institutional leader fall flat — even when the subject matter of the speech was not itself intrinsically dull. Yet it has rarely been more important for presidents and cabinet members to be able to speak compellingly and directly to a wide array of constituents, as institutions are increasingly called upon in the public sphere to make strong cases for funding, for their impact and outcomes, and even for their relevance. To learn why well-intentioned speeches by campus leaders sometimes fail — and how to help your academic leaders prepare better for them — we turned this week to speechwriter and policy analyst Chuck Toney, who serves as assistant to the president of the University of Georgia. He offers these tips in avoiding three common pitfalls: Lack of structure Lack of research into one’s audience Failing to engage one’s audience in the subject matter from the start Structure “Audiences want speakers to succeed,” Toney notes. “Think about it — a bad speech is a very awkward experience for the audience, too, so they are invested in your success. They’re willing to go where the speaker is […]

Building Affinity and Planting the Seeds for Giving

Because adult students represent a growing demographic and one largely untapped in terms of the donor pipeline, advancement shops with a long-term view need to act now to begin planning how to move alumni who were adult students into the pipeline. For advice on how to start, we turned to Don Fellows, president and CEO of Marts and Lundy; Fellows’ clients include institutions that have seen early gains in building affinity with nontraditional students and alumni. “There are real challenges here,” Fellows acknowledges. “Adult students often hold full-time jobs and have families; their time is at a premium and their encounter with the institution tends to be a more transactional experience. They come prepared, they pay money out of their own pockets for tuition, and they have their eyes set on the outcome. It’s a different experience than the traditional student’s. You will need to really invest in getting to know this population well.” Here is Fellows’ advice. Two Obstacles to Overcome Fellows suggests two common obstacles to cultivating affinity with adults. First, “because they paid out of pocket, they have a high appreciation for what they received, but they also feel that they have already paid for it.” Student philanthropy messages […]

Offering a More Flexible Curriculum

Your efforts to both attract and retain the growing population of adult students have to begin at the curricular level. No amount of investment in marketing or student support will make up for a curriculum and an academic calendar that does not meet adult learner needs. When asked about key influencing factors on college choice for adult students, Bob Sevier, senior vice president of strategy at STAMATS, notes: “If there’s one thing you need to stress, it’s flexibility.” It’s key to understand that adult students have more demands on their time. Sevier suggests that adult students are also more likely than traditional students to perceive their college education as a means to an end. “For many traditional students, the campus experience and the process of gaining education is an event, a rite of passage. For adult learners, it is more likely a step to getting something else — a better degree, a better job.” Adult students are likely to be focused on that end outcome and will search for the quickest and most convenient way to get to it. The flexibility that attracts adult students includes: Courses offered at different times (evenings, weekends) Accelerated programming Prior learning assessment For adult students who […]

The Changing Student Demographic: What You Need to Rethink

Increasingly, academic leaders are becoming aware that the traditional, 18-year-old high school graduate enrolling as a freshman at a four-year institution is a shrinking demographic. According to data from the National Center for Educational Statistics (NCES): Three -fourths of today’s college students are nontraditional 49 percent are enrolled part-time 38 percent work full-time 27 percent have dependents of their own at home These adult learners interact with your institution — from admission to commencement and beyond — in ways markedly different from traditional students. A diverse, heterogeneous demographic, adult students comprise working mothers, career-aged adults seeking a career change or a safe harbor amid a troubled economy, military veterans, and adults of all ages returning to complete a degree. These nontraditional learners are often both hard-working and determined. Unless compensated by an employer, most are paying for their tuition out of their own pocket, and many are allocating time to their education that could be devoted to family, commitments within their community, or other career-building activities. In other words, it’s likely that most adult students enrolling at your institution have the will to achieve and the will to complete a degree. Yet many unintentional barriers persist to a positive student experience at your institution — barriers that represent […]

Report: Optimizing Your Campus and Curriculum for Adult Students

In this report: Most college and university administrators know the story of how demographics are shifting in this country. They don’t need the latest data from NCES — they see it every day on their campuses. Nontraditional students now make up a significant majority of college enrollment. But many institutions, especially regionally-focused public and private four-years, did not make the decision to intentionally serve this market. They are reacting to the demand as opposed to being out in front of it. Adult students have different experiences, expectations, and educational goals than traditional-age students. Institutions that successfully serve this market have retooled enrollment policies, course offerings, and student support services, and have even begun thinking of ways to earn their support as alumni. That’s why we’ve gathered a host of experts from across the institution to help you better meet the demands of this growing population. We hope their advice will be useful to you. Read the report

Boosting Adult Persistence

Beyond offering flexible course scheduling, what are the real keys to persistence and academic success for adult learners? Janet Daniel, director of the office of adult students and evening services at the University of North Carolina at Charlotte, distills the current research into four key points that, when present, make a difference: A central unit on campus to coordinate cross-departmental efforts to support adult learners, and which serves as a single, “one stop” point of contact for adult students An intentionally designed orientation to help adults transition back into the college experience Academic advisers (and faculty) who understand adult learners’ unique needs Extended office hours for key services and a campus-wide emphasis on availability and convenience A Coordinated Approach, with One Point of Contact Many campuses have particular services and staff that are equipped to help address the needs of adult learners, but they are seldom coordinated. Daniel speaks to the importance of a “one stop” approach to offering services for adult learners. Many adult learners are either first-generation students or have been removed from the college experience for enough years that they are not familiar with what offices to contact and when, or where to go to locate critical campus resources. Adopt a “one stop” […]

Recruiting and Admitting Adult Students

Because enrollment policies and practices have long been tailored to traditional-aged students (especially at four-year institutions), efforts to recruit and enroll adults offer special challenges. To learn more about key actions at each stage of the admissions funnel that can have an impact on the enrollment of adult students, we reached out to adult-recruiting veteran Mike Barzacchini, director of marketing services for Harper College, who has seen considerable success in this area. Here are his practical tips for increasing inquiries, applications, and admits. Increasing Inquiries from Adults First, Barzacchini suggests a two-pronged approach to generating leads: Mine your historical data to identify past stop-outs and other cohorts that have shown interest in a degree at your institution Create an adult-friendly website RE-ENROLLING STOPOUTS Stop-outs are those who did not attain their degree — not for reasons of low academic performance, but because of the intervention of life circumstances. An audit of your records can tell you which past students stopped a few classes shy of a degree. Many of these students may not even realize how close they would be to completing if they were to re-enroll. To learn more about the barriers faced, read our July 2010 article “Re-enrolling Stop-Outs: Overcoming the Barriers.” Institutional […]