Category: Uncategorized

Improving the Accessibility of Online Course Materials

July 7, 2011. In a climate of increased demand for online courses and increased federal scrutiny of regulatory compliance, it is increasingly critical that colleges and universities ensure the accessibility of their online course materials for students with disabilities — and not only for online courses, but also for classes held in the physical classroom that direct students to pursue research online or access supplemental materials via a course management system. Fortunately, significant gains in accessibility can be made with relative ease — the key is to be proactive and plan for them early rather than after an issue is noticed. To learn more about the “low-hanging fruit” for accessibility of course materials, we interviewed two leading experts on the issue from Drexel University — Dan Allen, content management specialist with Drexel’s Office of Information Resources and Technology, and Jenny Dugger, director of Drexel’s Office of Disability Services. Allen and Dugger offer the following tips for: Vetting potential vendors for accessibility Coaching your faculty in making course materials more accessible Vet Potential Vendors, Thoroughly “Where institutions often get into trouble is when they don’t vet their vendors for accessibility; by the time they realize there are issues, they have already made a long-term […]

Improving Completion Rates for Online Students

(An earlier version of this article ran in April 2010.) With the percentage of students who are taking online courses rising rapidly (a 17% increase in 2009 alone), improving completion rates for online students (many of whom are returning, adult learners) will likely become a key priority for higher education. In an interview with Academic Impressions, Ken Udas, CEO of UMassOnline, offers his advice on how academic leaders can promote higher completion rates as their institutions strive to meet a growing demand among adult learners for online and distance education. Where You Can Make the Most Difference Udas suggests that there are two areas where relatively small investments in online student retention can see significant returns: Encouraging Course Completion First, Udas suggests, identify your “warning signals,” your indicators that a student engaged in online coursework may be at a higher risk of not completing the course; then set up a process for immediate response to those signals. Warning signals for online learners might include: For example, suppose that your online calculus course has a 40% completion rate each semester. Once you know this, you can respond by making tutoring services available, whether face-to-face or in the form a virtual math lab. […]

A Sustainable Approach to Sustainability

Whether driven by a desire for social impact, or the harsh economic realities of unsustainable utilities expenditures, or by political and market demand, more colleges and universities are taking the trend to become more environmentally sustainable seriously. More than 650 institutional presidents have pledged carbon neutrality as signatories to the American College & University Presidents’ Climate Commitment (APUCC), and hundreds of institutions now employ sustainability coordinators. Yet many sustainability initiatives have yet to see meaningful gains. In fact, at the majority of colleges and universities, sustainability efforts remain limited to disparate, one-off programs, from trayless dining to student-directed recycling programs to “green” capital projects and energy efficiency measures. To move beyond one-off programs, it’s critical to identify how efforts toward a sustainable campus add benefits beyond just cost savings and social impact. Defining the value proposition for sustainability at your campus and mapping the impact of sustainability on a wide array of campus priorities (e.g., student recruitment and retention, stakeholder relations and fundraising, etc.) will empower an institution to more effectively target campus-wide or system-wide investment in sustainable initiatives, and to better engage broader campus constituencies and build alliances beyond the “usual choir.” “The question to address now is: How do you get […]

Integrating Sustainability into Curricular and Co-curricular Programs

Once your sustainability committee has inventoried all sustainability-related educational programming that already exists on campus, you can look for opportunities to connect interested faculty with each other and to build organically on efforts already in place. The keys are to align curricular and co-curricular programming, offer structured opportunities for faculty to share resources and ideas across disciplines, and find ways to scale up efforts that see early success. Involving Students in and out of the Classroom Jack Byrne, director of the Sustainability Integration Office at Middlebury College; Angela Halfacre, director of the Shi Center for Sustainability at Furman University; and Blase Scarnati, director of the University First Year Seminar Program at Northern Arizona University, suggest the following ways of integrating sustainability efforts with student learning in ways that aren’t restricted to a classroom setting: Identify real-world issues related to sustainability in the local community, and invite a class to conduct research and make recommendations Identify opportunities on your campus, and pose questions in the classroom on how to move forward In short, set up situations in which both campus and community stakeholders act as “clients” for groups of student researchers and student consultants. This empowers your institution to both provide real-world learning […]

Coordinating Sustainability Efforts Across Campus

If your institution’s leadership has already made a public commitment to sustainability, then it is important to educate the president, provost, and chief financial officer about the whole picture of the sustainability efforts already under way on campus, and what opportunities there may be for building further. It will be important to define, as quickly as possible, what sustainability means at your institution. Is it limited to energy efficiency? Is it broader in scope? What does your college or university want to achieve? This definition should be arrived at collaboratively, with input from students, institutional leaders, and sustainability champions at your institution. If sustainability efforts at your institution are operating at a grassroots level, then auditing and building coordination between current efforts, developing a full cost accounting tool, and marketing your successes can be key efforts in cultivating investment by both institutional leadership and the campus community. Whether you are starting with an executive commitment or with a grassroots effort, the critical early step is to audit what is already happening on campus and what resources are already available to you. Then you will be better-equipped to coordinate across departments and scale up. To move from a series of ad […]

Efficiency and Cost Control

“Demonstrating that sustainability isn’t just a cost but also provides payback, especially financial payback, is crucial to establish early,” Dave Newport suggests. As you look to build momentum for sustainability efforts on your campus, it will be critical to identify what energy, water, and resource savings projects have already been undertaken at your institution, and then to prioritize your key projects — “low-hanging fruit” that will show rapid returns in the form of cost savings. The key is to begin a cycle of cost savings and reinvestment of savings in further sustainability efforts. “You can’t do everything. Focus on finding those early wins that allow you to generate support for more robust efforts,” Dave Newport advises. While inventorying current efforts and identifying the next several projects that will generate financial returns, make sure to integrate opportunities for student learning and student engagement into efficiency and cost control initiatives: Connect efficiency programs with faculty and student efforts (for example, invite students to take part in a lighting efficiency project, or involve an architecture or engineering course in the process of designing your next LEED facility) Prioritize tangible projects that you can show to current and prospective students as a real example […]

A Road Map for Campus Sustainability

by Amit Mrig

In this report: A Sustainable Approach to Sustainability Coordinating Sustainability Efforts Across Campus Integrating Sustainability into Curricular and Co-curricular Programs Efficiency and Cost Control Leveraging Early Successes to Increase Funding and Involvement A Letter From Amit Mrig, President, Academic Impressions July 2011. Whether your institution is driven by social values, economic reality, or political and market demand, the trend to become more sustainable is undeniable. Yet, with all of the momentum throughout the industry and society writ large, including more than 650 campus presidents pledging carbon neutrality, most sustainability efforts have a difficult time achieving meaningful gains. Such efforts are often driven more by the individual will of a student, faculty member, or campus president than through smart planning, implementation, and resourcing. This reality was the impetus for the Academic Impressions Sustainability Road Map – a methodology that advocates for an integrated, scalable approach to campus sustainability, and one that can help generate broad-based support and buy-in. We’ve gathered experts from the leading green institutions to share their insights on how to maximize the economic, social, and environmental returns on these investments. We hope their advice will be useful. Read the paper.   See Upcoming Events for Academic Administrators

Five Tips for Making Your Website Mobile-Friendly

June 23, 2011. Last June, Ball State University released a study showing that of college students owning phones, 49 percent owned smartphones; the number had doubled since 2009. In the year since, many colleges and universities have launched mobile marketing initiatives or mobile apps for students and alumni. Among those efforts that have seen early gains: Piloting targeted mobile apps (during the weekend of its launch, the University of Virginia’s application saw downloads from several thousand users). Inviting prospective students to opt in to text messaging or “mobile updates.” Look to St. Mary’s University for a leading-edge example; while St. Mary’s has seen few students opt in, the university has seen a high yield rate among those who do. However, very few institutions have taken smartphones into account in their Web design, which presents a significant risk as a growing number of prospective students access college websites from mobile devices. In an interview with Academic Impressions this week, Bob Johnson, president of Bob Johnson Consulting LLC, advised that the most immediate and pressing mobile marketing investment to make is to create a mobile-friendly version or section of your website. He offers the following tips. The Mobile-Friendly Website According to a 2010 survey of 1,000 college-bound high […]

Social Media: Targeting Your Content

June 16, 2011. In a recent interview with Academic Impressions, Brad Ward, CEO of BlueFuego Inc., cited his organization’s research into the impact of university Facebook pages. After a 25-month study of nearly 400,000 Facebook updates across more than 1,200 university Facebook pages, Ward concluded that most institutions offer too much content via social media channels, leading to declines in engagement as their audiences begin to “tune them out.” Ward warns that quality is far more important than quantity, because institutions compete with family and friends for time and social media “space” — in short, for the attention of students and alumni on channels that are already overcrowded with content. It’s critical that marketing and communications and alumni relations offices invest more in listening to their audience’s social media preferences and preferred content. Effective listening can empower your office to offer highly targeted content — whether on your website, on your Facebook page, or via a mobile app. To learn more, we turned to Linda Thomas Brooks, president of Ingenuity Media, The Martin Group and past member of the board of directors for the Ohio State University Alumni Association. With considerable expertise in setting up effective social media listening posts, Brooks offers the […]

Five Things Department Chairs Need to Know About Fundraising

According to a January 2010 Academic Impressions survey of department chairs, 64 percent of department chairs felt that they were not adequately prepared to assume the role when they first began chairing their department. And of the various duties and responsibilities of the academic chair, 43 percent felt least prepared to address advancement and fundraising initiatives. Yet by virtue of the chair’s position, not only are there many times when a department leader will need to be involved in the conversation between a potential donor and the institution, there are also many times when the chair may need to be the only official involved in the conversation. This is because the donor may want to hear from the academic leader in his or her field of interest, rather than from a professional fundraiser. And as more institutions, both private and public, look to ramp up fundraising efforts, the role of academic leaders will become increasingly vital. We turned to Jason McNeal, Ph.D., consultant with Gonser Gerber Tinker Stuhr LLP, for his advice on what those new to the department chair position most need to know in order to take an active and effective role in fundraising. He offers these five […]