Personas are representations of key user types that help organizations better identify, understand, and communicate with their primary audiences. A practical example of this in higher ed could be: “I am developing a landing page for a prospective student-facing ad campaign. I am conducting some research into the demographics, preferences, and attitudes of our target audiences to develop personas. These will help me refine my messaging and design for the landing page.” Join us for this two-part series to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. Session 1 will focus on creating effective personas. Session 2 will teach you how to integrate these personas meaningfully into your marketing efforts to better reach your target audiences. Efficient and Resource-Rich Trainings We have deliberately designed these trainings to be brief but powerful. Each session is jam-packed with practical information from start to finish. Each is also accompanied by a robust collection of worksheets and development templates that are designed to help you further develop and apply your own personas to your work.
Coaching is a skill that is often not taught on the job or written into job descriptions. And yet, it’s a powerful tool to motivate and engage your team to become more effective. When you coach, you don’t give answers. Instead, you ask meaningful questions and listen carefully to your supervisees or other team members. You guide them to discover their goals, solve their problems, or get back on track themselves. This leads to increased time savings, job satisfaction, engagement, and professional growth. Join us in this webcast series to learn about eight essential coaching techniques, which will help you motivate and build trust with your team members. At Academic Impressions, we know you can’t just hear us talk about how to coach. That’s why we’ve designed a three-part experience in which you will get the chance to reflect, practice, and receive feedback on your own coaching techniques.
With mental health issues and suicide rates on the rise on college campuses, most counseling centers don’t have the resources to meet the needs of their students. Join us online to learn how Georgia Tech and the University of Alabama are mitigating this by training and engaging ALL staff to recognize when students need intervention and support. Both universities have adopted the Zero Suicide model – a framework used within healthcare to prevent and eliminate suicide. As the first expert to translate and implement this model into higher ed, Dr. Ruperto Perez will describe the model and give you advice on how you can design and implement a Zero Suicide Initiative on your campus.
Higher ed is facing an unprecedented demand for student mental health services. In response, many institutions are in the process of building toward scalable, multi-prong solutions to help meet this demand and are in need of information on common challenges and best practices that have worked for others in bolstering services. The purpose of this report is to help you think more broadly and creatively about your own institutional approach to student mental health.
The silo mentality that often exists on our campuses often limits our collective actions, and creates redundancy and replication. Given shrinking resources and the rapid pace of change, the siloed approach to team building and decision making is neither strategic nor feasible. We must work collaboratively to utilize the collective talents of our campus stakeholders. And learning to build high performing teams is one of the most effective ways we can meet the many challenges that confront us. If a senior leader can build a stellar team, the organizational leverage that can be achieved is powerful and can be a game changer for a campus. In this scenario: Stakeholders understand that cross-boundary collaboration is expected and supported by the actions of the senior team, because they model the way. Campuses are able to solve complex challenges because people work together to manage these challenges. People share resources, ideas, attention and effort, recognizing that the team, not just some individuals on it, really matter in serving the mission and vision of their campus. We have had the opportunity to work with scores of senior teams in higher education. Almost always, these teams were comprised of highly intelligent, dedicated, honest, and mission-driven individuals. But […]
Higher education will face daunting and complex challenges over the next decade, and campuses will need high-performing teams, especially a high-performing senior team, in order to face those challenges. Building and nurturing a great team is a daunting and noble task for any leader. It takes courage and care, perspiration and aspiration, and investment of time and attention—all of which are in short supply on campuses. The good news is that the effort is almost always worth it because an exceptional team can do amazing work. It makes the campus feel alive and energized. People talk about all the possibilities that can be realized. The gift that a stellar senior team gives their campus is that they model the way for others, not with platitudes and pontifications, but with a more powerful teaching model—their actions. The senior team’s behavior has a trickle-down effect: if everyone on the senior team learns how to operate as a real team, they can then teach their direct reports how to be a real team. Those direct reports can, in turn, teach their own direct reports. This cascading learning process creates extraordinary leverage throughout campus. We have examined several campuses that have great teams at […]
Outdated faculty handbooks limit institutional flexibility and can create significant liabilities. This online training will outline five common problems with faculty handbooks and offer practical solutions to address each issue. You will leave with clarity around whether your handbook: Complies with Title IX, the ADA, and other civil rights laws Aligns with your board’s bylaws, organizational structure, and mission Defines how academic freedom, shared governance, and tenure work on your campus
As online programs continue to grow in popularity, the need to train faculty to adjust traditional classroom teaching styles and become effective online instructors is more critical than ever. If you’re responsible for making sure your faculty feel successful in the online classroom, join this webcast to experience one approach to training faculty used at Samuel Merritt University. Samuel Merritt immerses faculty in an online learning environment for a 2-week course, imparting instructional methods and techniques and creating empathy for the online student experience. You will get to experience lessons from their course, such as how to create presence or offer meaningful feedback online, and you’ll leave with tips for how to implement these techniques on your campus.
As the landscape of higher education becomes more competitive than ever, mergers, partnerships, and other institutional combinations are becoming a reality for a large number of colleges and universities. This report was written to help higher ed leaders proactively learn about what goes into a merger or partnership on the front end and to share critical lessons learned from leaders who have already been through this process. Read this report to better understand and evaluate your own institutional readiness for a merger, acquisition, or strategic partnership.
Enjoy this recorded 3-part series, plus a bonus Q&A recorded session for members, which will provide strategies and new approaches to improve alumni volunteer recruitment, onboarding, and recognition, so you can get the most out of your relationships with your volunteers. Alumni volunteers are critical to the success of any advancement office. They add tremendous value to your events and communications. To ensure you maximize their impact, you need to recruit alumni volunteers that you can rely on. You need to set the right expectations when they are onboarded, so that you can direct their energy in a productive way. Meaningful recognition is also key to keeping your alumni volunteers engaged and satisfied. We’ve designed a collection of webcasts to help you explore the alumni volunteer management cycle and learn strategies for how to enhance the impact of your alumni volunteers.
