Course Category: Live Webcast

Agenda This webcast will provide you with the information you need to: Align your social media engagement efforts with centralized marketing for a more holistic strategy Identify your shop’s best opportunities to incorporate social media Employ 5 effective strategies to make an impact on prospects Measure and share your results with leadership

Login Instructions Live Webcast: Login on January 24, 2019 at 1:00 p.m. ET. WEBCAST LINK: http://ai.adobeconnect.com/rtni58k3bpdo/ Click the radio button that reads, “Enter as a Guest” In the box that says “Name,” enter your institution name Click the button to enter the meeting as a guest AUDIO: Upon entrance into the webcast meeting room, you will be prompted to either listen by computer or by phone. (To listen by computer, you’ll see a “Listen Only” option in the lower right corner of the audio pop-up window). To ensure an optimal viewing experience: Test your setup: https://ai.adobeconnect.com/common/help/en/support/meeting_test.htm   Recording: You will be able to view the webcast recording here no later than 10 business days after the live session.   Agenda Join us for this online training to gain an inside look at Princeton’s innovative model for career fairs. Our instructor for this event will walk you through why they decided to rethink their events, how it was accomplished, and what the components of the new structure look like.   Resources You will be able to download webcast materials here no later than 10 business days after the live session.

Agenda This webcast will walk you through three technologies and how to implement them in your courses: Adaptive Learning Artificial Intelligence Virtual, Augmented, and Mixed Reality

Understand and leverage your strengths as a leader. Overview Taking the StrengthsFinder assessment to uncover your top 5 strengths is the first step toward fully leveraging your gifts and talents.  Have you reflected on how your strengths align with your individual role and your team’s goals? Join us online to learn how to use the information from the StrengthsFinder assessment more effectively in your career.  Session 1 will focus on your individual strengths. Session 2 will focus on your teams’ strengths.  You will leave with a deeper understanding of the “why” behind your job satisfaction and your contributions.

You don’t need a robust budget to develop and use personas—join us to learn how. Overview Join us for this two-part series to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. As part of this conversation, we will discuss: Eleven elements of an effective persona Data to consider to inform persona creation How personas can inform marketing planning, media decisions, content strategy, and design considerations Guidance for continually updating and integrating your personas into your marketing strategy Session one will focus on creating effective personas. Session two will then teach you how to integrate these personas meaningfully into your marketing efforts.

Move beyond one-sided content in your university magazine and encourage more engagement. Agenda This session will offer you many different ideas on how your readers can interact with your magazine and how you can choose ways to implement these pieces based on your goals and purpose. Examples will include: Eliciting nostalgia, including illustrating alumni memories Stories built by editors around real Class Notes content Opportunities for readers to submit content based on prompts

Agenda Working with national compliance standards Export control laws Setting publication guidelines, especially as they relate to confidential and proprietary information Consulting and outside activities