Leveraging Video for Donor Stewardship
Developing videos for your donors can seem daunting, especially when you have a lot to say and only 60-90 seconds to say it. However, using video as a tool to communicate not only meaningful information but also gratitude to your donors can change the game in your stewardship efforts. Producing videos that show gratitude and impact for your donors not only ensures a great initial impression, but it will also give you the opportunity to ensure that your donors stay engaged with your institution for years to come. Join us online to learn how you can use video in your stewardship process by choosing appropriate messaging and tone, as well as knowing how to coach speakers to showcase their passion. During the webcast, you will hear how Towson University has used ThankView technology to communicate gratitude to their new donors. You will leave this program with newfound knowledge on how to strategize and develop your own stewardship videos.