Course Category: Webcast Recording

Strategies for Effective and Actionable Academic Program Reviews – University of Denver

With ever increasing pressure to stay relevant, institutions need to be more intentional in how they approach academic program review. It’s essential to integrate the right data for the right reasons in order to close the gap between process and actionable results. A lack of consistent data, metrics, and staff engagement can often cloud results and render the process ineffectual. Join us for this live webcast to learn: Why and how institutions are changing their academic program review processes How you can start collecting and sharing trustworthy data to support the process How you can approach transforming your academic program review process to support your resource planning decisions In this session, our expert faculty from University of Denver will explain how they aligned their data, gained the trust of their peers and board members, and transformed the academic program review process into a substantive, strategic conversation.

Attracting Mentors for Minority Students: Strategies and Best Practices

Agenda In this comprehensive webcast, our expert instructor, Paige Gardner from Loyola University Chicago will walk through the following themes: Defining a framework for pairing faculty / staff with students Designing meaningful interactions for mentees Peer mentors Faculty and staff mentor Foundational 101 course taught by faculty and staff Monthly educational workshops Strategies and challenges of attracting and retaining faculty and staff as mentors Tips for assessing your mentoring program

Connecting Central Marketing and Advancement Teams: An Innovative Approach

Bridging the communications gap between advancement and central marketing teams is a familiar challenge to most institutions. Not having a dedicated communications channel in place often can result in disjointed and incoherent messaging in both the institutional and donor-facing marketing channels. A strong partnership between stakeholders and teams can lead to more streamlined, effective, and on-brand donor and alumni interactions. It can also positively impact the institution’s brand perception and prospect engagement. Join us for this live webcast to discover how Providence College restructured their advancement and central marketing teams to create a direct link between otherwise siloed functions. Our expert instructor, Stasia Walmsley, will also share some tactical tools for those who are not yet ready to restructure or create new positions.

Developing a Collaborative Metrics Structure for Stronger Corporate Engagement

Agenda Step 1: Your Guiding Strategy What are you trying to accomplish and what are some ways you can define your strategy to inform your success metrics? Step 2: Cultivating Ownership for Success Who is responsible for meeting the objectives of your strategic plan? How does accountability drive performance? How do you consistently monitor progress? Step 3: Your Data Landscape What qualitative and quantitative data is worth tracking and reporting, and what are the best practices to do this? Step 4: Monitoring Progress What kind of support do you and your staff need to ensure you’re doing what you need to do to reach your goals?

Key Metrics for Dollar-Focused Annual Giving

Agenda Learn how to: Understand the key performance indicators that will drive your dollar growth Apply these metrics to pipeline development, direct marketing, and personal solicitation strategy Effectively report your dollar results to leadership

Key Metrics for Donor-Focused Annual Giving

Agenda Learn how to: Understand the key performance indicators that will drive your donor numbers or alumni participation numbers forward. Apply these metrics to direct marketing and micro campaign strategy Effectively report your donor results to leadership

Identifying and Applying Metrics that Matter in Annual Giving

Overview The metrics you gather, track, and report to leadership can differ based on the focus of your annual giving program. We’ve created a two-part metrics series that will give your shop the tactics it needs, whether your focus us on increasing alumni participation/donors or dollars. We welcome you to tune in to both parts for the most comprehensive approach to metrics or choose the webcast that best aligns with your program’s most pressing goals. In both webcasts, our faculty will cover the essential metrics that you need for your shop’s goal setting and performance measurement. Learn how to apply these metrics to strategic planning processes and more effectively report results to leadership.

Strategies for Effective and Actionable Academic Program Reviews – Hamline

Agenda Forming and Communicating Their Vision and Purpose In this section, we will discuss the impetus and timeline for how HU re-imagined the academic program review process and metrics. Establishing Key Metrics and Building Consensus Next, you will learn how they reached consensus to establish the eight key metrics to evaluate academic programs. This section will include information on the metrics and the process and approach to get there within one year’s time. Compiling the data and Reporting on the information With minimal investment, Hamline managed to provide clean and useable data for their faculty and deans. You will learn their strategies to get the job done no matter what.

Leading with Social First: A Innovative Approach to Content Creation

Agenda The presentation will consist of three main sections: The Impact of WVU’s Social-First Approach to Content Planning and Creation Anatomy of a Social-First Approach: Three Essential Steps Taking stock of who and where your audiences are “Flipping the script†from repurposing for social, to repurposing from social Making social media a focal point for content planning conversations across marketing and communications Practical Advice for Getting Started on Your Campus

Using Video Effectively in Recruitment Marketing

Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat: How much new content should I be creating? What kinds of videos are other institutions creating and sharing with prospective students? Which channels should be prioritized for both the creation and the sharing of video? What results have other institutions seen from using video in their recruitment marketing efforts?

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