Course Category: Webcast Recording

Building a Comprehensive Alumni Awards Program Webcast Recording

Learn how to make your alumni awards an engaging, year-round program that benefits the entire campus. Matthew Colson, executive director of alumni relations, will share details on Stony Brook University’s award winning “40 Under Forty” program, and show you how you can create a program that: Focuses on catching young alumni at the start of their careers Engages award winners as mentors, speakers, and campus leaders Provides unique in-classroom experiences for faculty, alumni, and students Feeds content for use in prospective student materials

Using Video Effectively in Higher Ed Marketing

Use video more strategically in higher ed marketing. Agenda Video as a Strategic Marketing Tool The importance of video in higher ed marketing: data and statistics Meaningfully integrating video into your marketing plan Timing, length, and frequency—what is best? Video Production Considerations Outsourcing vs. in-house videographer Video equipment Walking the line: scripting vs. authenticity Working with current students Repurposing content ADA compliance and closed-captioning Effective Use of Video: Institutional Examples Prospective student webcasts Employing video to highlight the student experience Using video to showcase academic programs Use of video on various social media platforms (Youtube, Facebook, Snapchat) Video in alumni relations and fundraising

Curricular Efficiency: Improving Academic Success and Degree Completion

Learn how understanding your institution or program’s curricular efficiency can inform decisions that improve overall academic success. During this webinar, you will learn how to: Challenge some assumptions of student success Analyze your curricular complexity from structural and instructional perspectives Align curricula with student support services Make decisions and discuss curriculum changes with faculty You will hear three practical case studies that will help illustrate common curricular efficiency problems. Through careful consideration of this important academic data, you can more easily address impediments to student success that you may unknowingly be creating for students.

Measuring and Evaluating Your Alumni Relations Program

Learn how to guide FY17 programming using multiple data points. Agenda Aligning Alumni Relations Operations with Institutional Priorities Alumni Relations Metrics Understanding operational, transactional, and attitudinal measures Evaluating the program comprehensively Assessing event performance Measuring alumni engagement and attitudes Evaluating other alumni relations operations Developing metrics for individual staff members Considerations for small shops, large shops Determining the Right Metrics for Your Shop Communicating Metrics to Leadership Using Metrics to Guide Planning

Internship Programs: Limiting Potential Liabilities

Limit potential liabilities for students and your institution with well-defined guidelines. Agenda Setting up the internship Rights and protections of interns Rights and protections of institutions Recent events Designing the Internship Intern’s relationship with employer Handling confidential material Intern’s relationship with school Traveling liabilities Traveling out of state Traveling abroad Rights and protections of interns Healthcare Compensation Employment law and constitutional protections Recourse for injuries Implications of the Affordable Care Act FLSA implications Where school risks meet intern rights Employment law Clery/Title IX and other compliance Risk management Shifting liability/responsibility

Donor Relations: Demonstrating ROI (Webcast Recording)

Learn how to objectively measure the success of your donor relations program and communicate the ROI with leadership and across your shop. Donor Relations Guru®, Lynne Wester, will show you how to: Create clear benchmarks for donor relations success Track unique opportunities—including donor retention rate Determine the right metrics for your shop “The information provided is helping to build the case for a strong donor relations strategy” – Dory Straight, Scholarship Officer, University of Alaska Foundation “Lynne’s webcasts are always beneficial, but I think this one even exceeded expectations! Great, concrete examples of how we can capture the ROI of our efforts. She inspires me every time!” – Kristi Jongeling, College of the Holy Cross

Rethinking Career Fairs: Creating Tailored Experiences for Students and Employers Webcast Recording

Gain insight into how you can create smaller and more targeted career fairs that foster more meaningful connections between students and employers. Our expert presenters will walk you through the process of creating tailored career fairs that improve outcomes for both students and employers. You will leave this webcast with: Key insights on how to design a tailored career fair structure Tips on executing small career fairs Strategies to engage employers in more student touch points

Building a More Effective Parent
Relations Program

Learn how you can develop a program that better engages parents by addressing their specific needs. If executed correctly, an effective program can lead to improved student success, enhance your institution’s reputation, and connect your institutional goals with a highly engaged population. In this webcast, you will learn how to: Expand upon or create a parent relations program Survey and understand your institution’s parents’ needs and interests Use the information you learn to create a self-sustaining program

Using Student Storytelling in Higher Ed Marketing Webcast Recording

Get specifics for how to plan a student-driven content program for your digital marketing channels that helps you improve enrollment and engage alumni. Tim Nekritz, director of web communication at SUNY Oswego, will delve into the specifics of how to recruit, train, and manage students as they create content that highlights your unique campus environment. “Most webinars on this topic just cover generic tips, but the Student Storytelling webinar really went in-depth with concrete examples and ideas of how to engage students in many different ways.” Lauren Hoover, Admissions & Recruitment Coordinator, University of Pennsylvania School of Design

An Introduction to Advancement Event Protocol and Etiquette

Learn how you can ensure a smooth event experience for donors with thorough etiquette training. Lynne Wester will outline the foundation of event etiquette protocol to help you ensure that donors are properly treated and communicated with at all events. You will leave better equipped to manage tricky situations such as: Unexpected guests Managing guest behavior Security concerns Table etiquette Event follow-up

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