Get specifics for how to plan a student-driven content program for your digital marketing channels that helps you improve enrollment and engage alumni. Tim Nekritz, director of web communication at SUNY Oswego, will delve into the specifics of how to recruit, train, and manage students as they create content that highlights your unique campus environment. “Most webinars on this topic just cover generic tips, but the Student Storytelling webinar really went in-depth with concrete examples and ideas of how to engage students in many different ways.” Lauren Hoover, Admissions & Recruitment Coordinator, University of Pennsylvania School of Design
Learn how you can ensure a smooth event experience for donors with thorough etiquette training. Lynne Wester will outline the foundation of event etiquette protocol to help you ensure that donors are properly treated and communicated with at all events. You will leave better equipped to manage tricky situations such as: Unexpected guests Managing guest behavior Security concerns Table etiquette Event follow-up
Are you objectively evaluating the success of each event you execute? Agenda Understanding Successful Events Unique identifiers of advancement event success Attendee mix Location Follow-up Concrete ROI evaluation for events Surveying and Data Collection Collecting data before, during, and after the event Leveraging event evaluations to develop unique, meaningful events How to Evaluate and Eliminate a Failing Event Focusing on mission-centric events Engaging event volunteers in other opportunities
Develop and implement your customer service vision at your institution. You will learn about service philosophies that have been used successfully in higher education as well as seven important tactics for turning your customer service vision into a reality. Outline Your Vision in Real Time Throughout this interactive training, you will participate in a series of activities designed to help you apply the concepts you are learning. You will come away with an outline of your own customer service vision and philosophy that you can build upon to enhance customer service within your unit.
Learn how you can customize, make key decisions, and cultivate ownership of a responsibility center management (RCM) budgeting model on your campus. Larry Goldstein will walk you through critical aspects of RCM so you can better: “This explanation and presentation of the RCM budget model was enlightening and very reassuring that our Task Force is on the right track with modifying our current budget program. We also realized throughout the presentation that CSULA has utilized several RCM principles over the past few years.”– Troy Allen, Director of Strategic Planning & Quality Improvement, CSULA
Are you putting data to work within your career services program? Agenda Defining analytics in higher education Background and examples of institutional uses Establishing a program for data collection Assessing existing sources of data Evaluating data reliability Establishing buy-in and a program for data collection Moving from assumptions to data-driven decision making Learning to answer and automate questions Strategies for telling your story with data Examples from two large-centralized career centers
Engage parents in a way that encourages leadership giving. Agenda Parent Program Structure Funding structure Differences in working with parents vs. other donors Parent programs and relationships across campus Communications Parent Board and Committees Giving expectations for members Unique opportunities for involvement Results Leadership Giving Setting recognition levels Moves management Parents of Alumni Development Lasting cultivation Results
Get feedback on your reporting challenges from our advancement services expert, Alan Hejnal. Agenda Overview of webcast recording The Voluntary Support of Education Survey (VSE) The Basics More Detail: What’s Included More Detail: What’s Required Line By Line Reporting Challenges VSE Publication and Data Miner
Learn how to leverage social media as a strategic asset in advancement. Agenda Key Findings From 2016 Survey Importance of coordinated effort, investing Staffing Paid options Frequency of posting Leadership on social platforms Understanding Posts by Tone & Topic Lessons learned and best practices on tone of posts Examples of success in different tones Celebratory, fun, informative, inspirational, nostalgic, persuasive, reminder, somber, and descriptive Differentiating content by topic Events, campus, athletics, alumni, and rankings Examples of success utilizing discussing different topics Metrics and Takeaways
Does your team fully understand the procedural and legal considerations surrounding gift documentation? Agenda Understanding and capturing donative intent Legal considerations for drafting gift agreements Elements of a legally sound gift agreement What you can and cannot include Involving legal counsel in the gift documentation process Practical considerations for drafting gift agreements Meeting the donor’s intent both legally and logistically Aligning donor interests with organizational prioritizations Educating gift officers on gift documentation Case study review: Navigating complicated gift agreements Leveraging gift documentation as a donor relations tool
