While states and institutions across the country experiment to find successful funding formulas, all will agree that performance-based funding (also termed outcomes-based funding) is once again gaining momentum. A majority (60%) of states have already adopted measures to allocate public funding on the basis of outcomes, and many more plan to follow suit. The time is now for your institution to begin thinking about how performance-based funding models can represent state and institutional interests while achieving better student outcomes at your institution. Join us for a webcast that addresses key national trends and developments within performance-based funding. In addition, our expert presenters will address ways your institution can collaborate with legislative personnel in developing fair and equitable formulas for allocation.
Direct mail continues to be a staple for most advancement shops and annual giving efforts, but the popularity of flashy mailers can leave you wondering what might be best for your shop. To ensure that the foundation of your mailing efforts is strong, it may be time to return to a more basic approach to your direct mail strategy. Join us for an online training as our expert instructor provides cost-effective direct mail strategies for segmenting, messaging, and scheduling that seamlessly integrate into your overarching annual giving strategy.
Social media is a cost-effective way to reach and engage prospective international students. Yet, many offices refrain from using social media because they don’t know what platforms their prospective students are using and what posts will resonate with that audience. Join us for a webcast that will help get your institution’s social media efforts for international student recruitment off the ground. This program will address questions such as: Based on my international recruitment goals, where should I be posting? What should I post, and how frequently should I be posting? How can I plan ahead to maximize my limited time and resources?
Engaging with young alumni remains one of the most important, yet often one of the most elusive, strategies for maintaining your donor pipeline. Many institutions struggle with creating and staffing programming that resonates with this ever-changing audience. Join us online to hear how one institution successfully partnered alumni relations and development together on young alumni programming. You will learn: Tips for overcoming young-alumni-specific challenges What kinds of events attract young alumni attention How to plan your own engaging programs
Are you protecting your institution’s reputation in the event of a cyber attack? Agenda Electronic Documentation: Federal, State, and Institutional Policy Examination FERPA implications ADA implications Legal implications Types of Electronic Documentation Databases Email Instant messaging Online courses Evaluation of Communications Internal communications Faculty/Staff – student communications Ethical Treatment of Student Records Editing Forwarding Identifying Internally Versus Externally Appropriate Content Final Q&A
Learn from the University of North Carolina’s award-winning student philanthropy programming. Agenda UNC’s Institutional Context, Program Background and Heelraisers Council The Planning Process Other events and touches Calculating dates Marketing your programming Sample Events Stop Day / Tuition Freedom Day Give Thanks Day Tag Day Class Giving Program Execution Responsibilities and duties of student organizers and volunteers Partnering across campus Student stewardship Evaluation Social media engagement Tying back to goals Effect on class giving Lessons Learned Early mistakes Evolution between years
Are you packaging financial aid strategically so as to increase net tuition revenue? Agenda Principles of Institutional Aid Need-based aid Merit aid Athletic aid Aligning Financial and Admissions Goals Admissions perspective Financial aid perspective Shared perspective around net tuition revenue Financial Aid Strategizing: Cost Benefit Analysis and Predictive Modeling What pricing strategies balance institutional and financial goals? What might the impact of these strategies be on future applicant pools? Where does our data tell us we can build an applicant pool? At what cost to the institution? Examples of strategy development and predictive modeling Key Net Tuition Revenue Data Points and Steps for the Future
Most planned giving shops have a marketing plan, but how effective is it? Whether you’re collaborating with a communications team or on your own, an integrated marketing and communications plan allows you to work smarter, not harder. An effective marketing plan will uncover unknown gifts, identify new prospects, and engage current donors—allowing you to demonstrate a tangible return on investment. Join us online to learn how one institution has developed a strategic marketing program that both informs their donors and serves as an effective stewardship tool. Our expert instructor will share practical takeaways for implementing these tactics, regardless of shop size and resources.
Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for: Acquiring new donors Updating alumni contact information Re-engaging lapsed donors and identifying their philanthropic interests Serving faculty and students in their most pressing needs Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.
Financial, academic, and social challenges make student retention a complex issue on any campus. Amidst this complexity, many institutions continue to widely allocate limited financial aid funds without a clear understanding of which students are most incentivized by financial support. Those who are able to accurately target students most in need of financial incentives for degree completion, however, ensure the strongest investment for their students and their institution. Join us for an online training that will help your institution to develop strategic plans for retention-driven financial aid allocation. Primarily, we will address: Which students will be most impacted by financial aid incentives How to design a cost/benefit analysis for optimal financial aid allocation When to communicate and distribute financial aid awards to improve retention
