The enrollment picture has become much more complicated in recent years given the compounding factors of heightened competition, public skepticism about the value of higher education, economic uncertainty, and declining high school graduation rates in certain parts of the country. These changing market conditions require Enrollment Management & Marketing leaders to forge new paths and think differently about the way they approach their work.
Our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.
- Make the right tuition pricing, financial aid, and scholarship allocation decisions
- Build enrollment pipelines through transfer, international, and other strategic partnerships
- Create brand awareness in new recruitment markets
- Engage prospective and admitted students through compelling recruitment and yield communications
- Train new admissions counselors on how to convey value and build connection
- Track the right metrics and manage your admissions team’s performance
- Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas
- Build and improve content strategy
- Illustrate institutional value and the student experience through authentic storytelling
- Stay up to date with current social media trends and best practices
- Manage and evolve your institution’s brand strategy
Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:
See a Sample of What's Included*
Upcoming and Recently Added
Virtual Conference
Customer Service Skills Training: Certification for Higher Education Professionals
March 29 - 31, 2023
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Virtual Conference
Customer Service Skills Training: Certification for Higher Education Professionals
November 16 - 18, 2022
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Webcast Recording
Managing the Whole Student Life Cycle: A Discussion for Higher Ed Leaders
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Blog
Access and Prestige: The Complex Function of Financial Aid in Higher Education
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Virtual Training Recording
Culturally Responsive Customer Service: A Holistic Approach to Student Retention
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Blog
Recruitment In Today’s Data-Driven, Evolving Higher Education Landscape
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Blog
Applying the Four “P’s” of Marketing to Higher Education
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Webcast Recording
Live Q&A Session: Enrollment 101 for Academic Leaders
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Virtual Training Recording
Communicating Effectively about Instances of Bias or Discrimination
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Course
Foundations of Customer Service Video Course
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On-Demand Learning Opportunities
WEBCAST RECORDING
Reporting to Stakeholders in Times of Enrollment Management Challenges
WEBCAST RECORDING
Collaborating Effectively with Academics in Strategic Enrollment Management
WEBCAST RECORDING
Busting Myths Around Your Market Position: Making Data-Informed Decisions
WEBCAST RECORDING
Leading with Social-First: An Innovative Approach to Content Creation
WEBCAST RECORDING
Building a University Service Culture: Case Study from Laurentian University
View a list of all training content included in membership.
Members: Login to access trainings. Not a member yet? Learn more about membership below.
PARTNER WITH YOUR ACCOUNT MANAGER FOR ONGOING SUPPORT
Your Account Manager is your strategic partner dedicated to both maximizing membership adoption and ensuring its impact. We are invested in the success of your team and we customize our approach to your professional growth and development.
We understand that access to membership does not equal adoption, and adoption does not necessarily result in impact. Your Account Manager will collaborate with your team to ensure they engage with resources in a strategic manner, which will ultimately result in a lasting impact on their growth.
Access: At the start of the partnership, your Account Manager will work with you to plan launching membership resources to all assigned users. They will collaborate with you on a communication plan, conduct virtual open houses with your users, and ensure those with membership access have the resources they need to succeed.
Adoption: Throughout the course of your membership, your Account Manager will monitor usage and help identify professional development opportunities that will engage your team.
Impact: With the help of stakeholders, your Account Manager will deploy one or more impact surveys over the course of the membership term to help you understand what impact professional development has had on individuals. We measure satisfaction and gain an understanding of what your users have learned by engaging with Academic Impressions professional development opportunities.
MEMBERS RECEIVE ACCESS TO CONTENT ACROSS ALL OF THESE COLLECTIONS AND MORE
WHAT DOES MEMBERSHIP INCLUDE
Access to a continuously expanding library of live online trainings, designed to be practical, discussion-based, and highly experiential
Unlimited anytime, anywhere access to on-demand trainings and resources that you can engage with on your own time from the convenience of your workspace
New trainings every week, designed to respond to the latest needs of the higher ed community
$250 discount on multi-week cohort-based bootcamps and in-person conferences
Get These Trainings and More With Membership
Questions about membership?
Meghan Paladino
Membership Advisor, Academic Impressions