The enrollment picture has become much more complicated in recent years given the compounding factors of heightened competition, public skepticism about the value of higher education, economic uncertainty, and declining high school graduation rates in certain parts of the country. These changing market conditions require Enrollment Management & Marketing leaders to forge new paths and think differently about the way they approach their work.
Our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.
- Make the right tuition pricing, financial aid, and scholarship allocation decisions
- Build enrollment pipelines through transfer, international, and other strategic partnerships
- Create brand awareness in new recruitment markets
- Engage prospective and admitted students through compelling recruitment and yield communications
- Train new admissions counselors on how to convey value and build connection
- Track the right metrics and manage your admissions team’s performance
- Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas
- Build and improve content strategy
- Illustrate institutional value and the student experience through authentic storytelling
- Stay up to date with current social media trends and best practices
- Manage and evolve your institution’s brand strategy
Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:
See a Sample of What's Included
Upcoming and Recently Added

Webcast Recording
Managing the Whole Student Life Cycle: A Discussion for Higher Ed Leaders
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Blog
Access and Prestige: The Complex Function of Financial Aid in Higher Education
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Virtual Training Recording
Culturally Responsive Customer Service: A Holistic Approach to Student Retention
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Blog
Recruitment In Today’s Data-Driven, Evolving Higher Education Landscape
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Blog
Applying the Four “P’s” of Marketing to Higher Education
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Webcast Recording
Live Q&A Session: Enrollment 101 for Academic Leaders
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Virtual Training Recording
Communicating Effectively about Instances of Bias or Discrimination
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Course
Foundations of Customer Service Video Course
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Virtual Training Recording
Inclusive Communication: A Training for Higher Ed Leaders
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Blog
Advancing a More Equitable Transfer Agenda: Lessons from the City University of New York
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On-Demand Learning Opportunities

WEBCAST RECORDING
Reporting to Stakeholders in Times of Enrollment Management Challenges

WEBCAST RECORDING
Collaborating Effectively with Academics in Strategic Enrollment Management


WEBCAST RECORDING
Busting Myths Around Your Market Position: Making Data-Informed Decisions



WEBCAST RECORDING
Leading with Social-First: An Innovative Approach to Content Creation


WEBCAST RECORDING
Building a University Service Culture: Case Study from Laurentian University

View a list of all training content included in membership.
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New trainings every week, designed to respond to the latest needs of the higher ed community
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Meghan Paladino
Membership Advisor, Academic Impressions