Enrollment Management & Marketing

Enrollment Management & Marketing

The enrollment picture has become much more complicated in recent years given the compounding factors of heightened competition, public skepticism about the value of higher education, economic uncertainty, and declining high school graduation rates in certain parts of the country. These changing market conditions require Enrollment Management & Marketing leaders to forge new paths and think differently about the way they approach their work.

Our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.

Enrollment Management & Recruitment

  • Make the right tuition pricing, financial aid, and scholarship allocation decisions
  • Build enrollment pipelines through transfer, international, and other strategic partnerships
  • Create brand awareness in new recruitment markets
  • Engage prospective and admitted students through compelling recruitment and yield communications

Admissions & Enrollment Services

  • Train new admissions counselors on how to convey value and build connection
  • Track the right metrics and manage your admissions team’s performance
  • Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas

Marketing & Communications

  • Build and improve content strategy
  • Illustrate institutional value and the student experience through authentic storytelling
  • Stay up to date with current social media trends and best practices
  • Manage and evolve your institution’s brand strategy

Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:

See a Sample of What's Included

On-Demand Learning Opportunities

students working in a small group on computers


Reporting to Stakeholders in Times of Enrollment Management Challenges

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People collaborating


Collaborating Effectively with Academics in Strategic Enrollment Management

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Predictive Models for Enrollment: A Showcase of Three Examples

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Online data


Busting Myths Around Your Market Position: Making Data-Informed Decisions

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video camera with a student in front of books


Using Video Effectively in Recruitment Marketing

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Typing on a laptop


Boost Student Recruitment with Online and Virtual Events

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Social media


Leading with Social-First: An Innovative Approach to Content Creation

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People on social media


Making Your Social Media Content Accessible and Inclusive

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Customer service


Building a University Service Culture: Case Study from Laurentian University

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FERPA Lessons and Quizzes

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View a list of all training content included in membership.

Members: Login to access trainings. Not a member yet? Learn more about membership below.

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New trainings every week, designed to respond to the latest needs of the higher ed community

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Questions about membership?

portrait of Meg Paladino

Meghan Paladino
Membership Advisor, Academic Impressions