How Higher-Ed Leaders Need to Rethink Tuition Discounting
Rising institutional costs and greater price sensitivity on the part of prospective students and families have caused many institutions to strategically rethink their tuition discounting strategy. The following is an excerpt from a brief interview conducted with enrollment management expert John W. Dysart, president of The Dysart Group, who spoke at Academic Impressions’ conference on tuition discounting in Phoenix, AZ on . Sarah Seigle Peatman, AI: John, conversations about the discount rate in higher education continue to steal headlines in 2015. What has especially caught your attention this year? John Dysart: The trends in the most recent NACUBO (National Association of College and University Business Officers) Discounting Survey are not encouraging, especially for small, private colleges and universities: Discount rates continue to climb for newly enrolled freshmen. The rate reached a record 44.8% in 2012 was projected to top 46% in 2013. Discount rates are rising while enrollment often remains flat and 17% of the participating institutions reported declines in freshmen enrollment of at least 10%. These two trends in particular are cause for concern. The important outcome of the current conditions is that net tuition revenue has remained virtually flat over the last decade when adjusted for inflation. The news is […]

