Leading through a Rough Spring in the Recruitment Cycle
April is a torturous month, certainly the cruelest, for admissions leaders across the country. It’s especially hard on those who work in extremely competitive markets and endeavor to finish the recruitment cycle by early May. Directors, deans and vice presidents receive calls, office visits and notes from presidents, provosts, trustees, CEOs, any number of colleagues, all asking the same thing: “How are the numbers?” Sometimes that age-old question is replaced by an inquiry about the discount rate or the more ominous “Do you think we’ll make it?” Most admissions professionals I know put their best foot forward and gracefully answer the questions. But the pressure does take a toll, and I know because I’ve been there. These queries have a trickledown effect that can result in a less than ideal working environment for admissions counselors, the very people who need to stay energized during this important time of year. Given these circumstances, I have found a few ways to keep admissions staff members motivated and focused through this difficult period: 1. Regularly update people across campus. I’ve found it helpful to provide recruitment updates periodically throughout the enrollment cycle. Forecasting bad or good news in a clear way is always […]

