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How Do You Make the Case for Funding Maintenance and Renewal for Campus Facilities?

YOU’LL ALSO WANT TO READ:Benchmarking Deferred Maintenance: A Recent Survey (May 2012)Proactive Approaches to Deferred Maintenance (November 2011) In our January – February 2012 survey of facilities managers (read the executive summary here), Academic Impressions learned that while physical plant operations at most institutions have assigned a high priority this year to addressing their deferred maintenance backlog, many falter in making an effective case for funding facilities replacement and maintenance needs. We turned this week to Daniel King, facilities manager at Auburn University (Auburn, AL), who has recently done some innovative thinking and piloting around just this issue. Here are two ideas Dan King offers – one for working with academic leaders to prioritize “small and modest” maintenance projects, and one for communicating to institutional leaders the big picture of the institution’s replacement and renewal needs. A Clear Process for Prioritizing Maintenance Projects Auburn University has piloted a prioritization process that involves soliciting maintenance needs from across campus and then meeting with the provost to evaluate the proposed projects on a regular basis. The keys to the process are the involvement of the entire campus in a discussion of the institution’s maintenance needs and transparency around the decisions made. King’s […]

What Might be Missing from Your Crisis Communications Plan

While most institutions now have a full crisis communication plan in place to allow their communications office to communicate with the emergency response team, the campus community, local entities, and the local media during a crisis, one particular contingency often goes missed: what if the crisis that occurs includes a sustained electrical outage? Your campus email, your emergency website, your institution’s twitter feed, and many of the communications systems you would rely on in the event of a crisis will be unavailable to you in the event of a regional power loss (such as that seen, for instance, during Hurricane Katrina). “It’s so obvious that often we forget to ask it. If you can’t send email, if you can’t get people on the phone, if you were to abruptly lose your communications infrastructure, what would you do? I have seen some campuses drill an electrical outage for 15 minutes, but you really need to think about this with a long-term view. What if you have an electrical outage that lasts for a full day, or for several days?” Cindy Lawson, DePaul University For advice, we turned this week to crisis communications expert Cindy Lawson, who is currently serving as the […]

Does Your Curriculum Serve International Students?

“Too often, integration of international students into the institution is not viewed systemically. The institution may be recruiting international students to increase diversity, to increase revenue, or for some other goal … but you rarely see the globalization of the campus conceived of as a systemic effort.” Gayle Woodruff, University of Minnesota Recruiting international students without ensuring that the curriculum itself is internationalized is an unsustainable effort. Providing international students with an education that will equip them for success whether in the US or in their countries (and simultaneously providing domestic students with a truly global education) entails the integration of international content and perspectives across the curriculum, as well as a careful look at biases in pedagogical design and delivery that may make the learning experience less accessible to all students. To learn more, we interviewed Gayle Woodruff, who directs a system-wide curriculum and campus internationalization initiative at the University of Minnesota, one that she has modeled closely on successful examples from universities in Australia that have conducted extensive research on internationalization, such as the University of Melbourne and the University of South Australia. Woodruff advises that institutions enrolling high numbers of international students take steps to: Focus on […]

A Whole-Campus Approach to International Students

In This Issue Does Your Curriculum Serve International Students? Recruiting and Admitting International Students: Key Considerations The Transition In: Setting International Students Up for Academic Success The Transition Out: Moving International Students into the Donor Pipeline A Letter from Amit Mrig, President, Academic Impressions May 2012. According to the Open Doors report on international education, international student enrollment has increased every year for the past 60 years. With this trend expected to continue, and international students becoming an increasingly important constituent group, it’s critical for institutions to take a more holistic view at how they’re meeting these students’ needs now and in the future. Beyond recruitment efforts, institutions need to think broadly about integration into the campus community and the academic curriculum to ensure international students persist and succeed. They also need to plant seeds for future support and giving as these students graduate and potentially return to their home countries. A holistic strategy for approaching the international student market can serve both the students and your institution well. We’ve asked experts in the field to share advice and insights into recruitment, transition, campus life, the academic curriculum, and moving international students into the donor pipeline. We hope their advice will […]

The Transition Out: Moving International Students into the Donor Pipeline

With the balance of wealth shifting overseas — and with more colleges and universities increasing their international enrollment — international fundraising is likely to play an increasingly larger role in development at North American institutions. And by cultivating your international students and alumni as lifelong ambassadors for your institution, you not only strengthen and diversify your institution’s donor pool, you also create a network that can serve as a key resource in helping your school keep its curriculum global and current and connect with new students and new partners abroad. To learn how institutions can get started in such an effort, we interviewed Gretchen Dobson, the senior associate director for alumni relations at Tufts University and the principal and founder of Gretchen Dobson Go Global, a consulting firm focused on helping educational institutions, nonprofit member organizations, and consulate/embassy education officers facilitate alumni engagement and advance international programs. Dobson has also authored the book Being Global: Making the Case for International Alumni Relations (CASE, 2011). Inviting Students into a Lifetime Relationship Dobson notes that international alumni are “hard enough just to find”; if you are serious about cultivating lifetime relationships with this growing body of alumni, the key is to begin […]

The Transition In: Setting International Students Up for Academic Success

A survey conducted in 2011 by three researchers from different institutions confirmed that while most international students feel welcomed and at home on their college campuses, many have a low sense of belonging in the US generally and face challenges in making the transition to American culture. These same students voice concern over the lack of support from the institution in making that transition. One student remarked about the international student services available, “The office helped in all administrative matters, but nothing more. Please, do not get me wrong: they were very helpful, but they did not help in my transition from Mexican to American culture.” Other students cited feelings of isolation and culture shock, as well as difficulties adjusting to the social expectations of the American classroom. The survey results, though taken from a small sample, raise the question: as colleges and universities enroll more international students, what steps can they take to ensure that their growing population of international students have the peer support and services needed to aid them in acculturation and academic success? While international students often come to your institution with an impressive student record, they face significant obstacles in the transition: Differing cultural expectations […]

Recruiting and Admitting International Students: Key Considerations

Unless you are already enrolling high numbers of international students, it’s likely that stepping up recruiting efforts will require significant work in revisiting your admissions communications and processes. Many processes that are “tried and true” in the US may throw unintended obstacles in the way of international applicants, and simply translating your current communications and documents may leave international prospects and parents at a loss to find the information they need most. To gather some expert advice, we reached out to Bob Johnson, president of Bob Johnson Consulting, LLC; Marjorie Smith, associate dean and director of international student admission at the University of Denver; and Kevin Spensley, director of international marketing, recruitment, and enrollment at Saint Michael’s College. Your Website and the International Student Web marketing guru Bob Johnson notes that your website is the first introduction many international students will have to your institution; if you have designed your site with only US students in mind, you will miss many of your best opportunities to interest students from other nations. Johnson offers these tips to get your website “recruitment-ready for visits from potential international students”: Offer a landing page for international students and ensure that the most critical, “can’t-miss” […]

Measuring Marketing ROI: Debunking 3 Common Myths

Higher education marketing professionals are under increased pressure to demonstrate the effectiveness of their marketing and branding initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways. We turned this week to Elizabeth Scarborough, CEO of SimpsonScarborough, to ask where institutions may be misdirecting their attention when it comes to measuring marketing ROI. She indicated three “myths” or challenges that hold many institutions back. Myth 1: That it’s impossible. “There is a common misperception, both within and outside of university marketing departments,” Scarborough notes, “that it’s ultimately impossible to measure the impact of your marketing efforts. But you can gather metrics that allow you to assess the impact of your work in specific terms. The problem is that often, presidents and board members will in fact ask unanswerable questions, such as ‘How many students do we enroll because of that billboard we put up on the interstate?’ That’s an unanswerable question. Most colleges are investing more in marketing than they ever have in the past, and leadership has every right to ask what they are getting for their investment. But they may not know which questions to ask.” […]

Boosting Retention for Ethnic Minority Students: Faculty Buy-in and Involvement

ALSO READ Boosting Retention for Ethnic Minority Students: Laying the GroundworkBoosting Retention for Ethnic Minority Students: Leveraging Peer Leadership For this third article in our series on supporting the academic success of underrepresented minority students, we interviewed Goldie Adele, director of the Disability Resource Center at Southern Connecticut State University. Adele is an attorney with expertise in diversity and disability services, a past chair of the National Bar Association, Legislative Division, and a key thinker on supporting diverse student populations. In this article, we’ll share Adele’s tips for inviting meaningful faculty involvement and buy-in. [wcm_restrict] Presenting the Plan When it comes to making the case for their involvement to faculty, Adele suggests taking a methodical approach. “It’s very important to bring the deans and department chairs on board first,” Adele notes, “and then approach faculty with a clear plan.” Approach the faculty with: Specific goals for how the institution hopes to improve minority student retention A framework or foundation for how the plan — how the institution hopes to meet those goals The data and the research that documents the need and provides the rationale for your approach In other words, show the rigor in your thinking, and have the […]

Survey Report: Where Your Institution May be Missing Opportunities to Improve Academic Advising

by Sue Ohrablo, Ed.D.

In November 2011, Academic Impressions surveyed colleges and universities on their practices in assessing academic advisors. 73 institutions responded, and of those who responded, 57 percent employ both faculty and professional advisors, 24 percent use only faculty advisors, and 19 percent use only professional advisors. The aggregated results from the survey reveal some significant issues. When asked what methods they were using to assess the effectiveness of academic advising, respondents indicated: Note that 21 percent – over one fifth – of respondents have no system in place for assessing advising. And though 63 percent are collecting student evaluations, a far smaller percentage are using the data they collect to provide training or other concrete efforts to improve the quality of academic advising: Most institutions are collecting some evaluative data, but few institutions are using that data to improve advising programs and practices. In fact, 61% of institutions surveyed do not use assessment data to reward and recognize effective advising, and nearly half do not use it to inform training for academic or faculty advisors. Lisa Wexler, conference director with Academic Impressions, notes that this disparity in results suggests that what data is being collected is likely not being used to […]