Strategic Planning: Engaging Faculty and Other Stakeholders Early
As July 2010 draws to a close, the news is full of reports of state budget shortfalls, belt-tightening initiatives to cope with the approaching demise of stimulus funding, and growing protests from faculty and staff as institutions make politically unpopular decisions in re-allocating increasingly scarce resources. In this environment, it is critical to engage as many stakeholders as possible as early as possible in the strategic planning process. By involving more stakeholders (faculty, students, staff, alumni, and representatives of the community) in the initial industry scan and identification of priority challenges for your institution, you can plan for resource allocation in a way that builds engagement and buy-in from the campus community (which will be critical as you move from planning to implementation) and enables you to harvest the knowledge and the brainpower of stakeholders across (and beyond) the campus. At a recent Academic Impressions conference, Larry Goldstein (president of Campus Strategies, LLC) and Pat Sanaghan (president of The Sanaghan Group) facilitated a future timeline exercise, in which a diverse group of senior leaders, including provosts, chief financial officers, and vice presidents from different institutions, collaboratively identified and prioritized trends and challenges facing higher education over the next decade. This future timeline exercise can be used to solicit input from a variety of […]

