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Developing a Consistent and Productive Writing Practice (Webcast Recording)

Establishing a successful weekly writing practice can dramatically improve your productivity. However, there are lots of pitfalls that stand between faculty members and actually accomplishing their writing and productivity goals. Join Laura Plummer, Director of the Scholarly Writing Program at Indiana University, as she outlines ways to overcome these obstacles. Because productive writing depends on a balance of hard and soft skills, we will cover both. You’ll learn about software tools like Scrivener and Mendeley, and you’ll also leave with techniques to help you build focus, space, accountability, and rewards into your practice. Who Should Attend A weekly writing practice can benefit many university team members but will have the greatest impact on faculty and academic staff. This could include teaching and research faculty, adjuncts, chairs, deans, teaching and learning development staff, or governance members. Learning Outcome After participating in this online training, you will be able to improve your weekly writing practice through the use of new tools and techniques. Agenda While writing is an individual journey and process, there are common pitfalls that can be addressed to make your practice stronger. We have identified common concerns and techniques for improvement: Writing Pitfalls: The elusive big block of writing […]

Four Skills to Build Professional Mindsets with Students (Webcast Recording)

Learn how your institution can help students build professional mindsets. In this webcast, you will learn how to focus on four key skills in your interactions with students. We have designed this event with a broader audience in mind. This webcast is applicable to anyone who works directly with students and would like to incorporate skill-building that will help students succeed both in the classroom and in future work environments. Who Should Attend This program is specifically designed to appeal to individuals who work directly with students. This may include individuals from: Career services Academic advisors Faculty Coaches for student success Peer mentors Learning Outcome After participating in this online training, you will be able to embed key skills into more interactions with students to build professional mindsets. Agenda As we go through each of the four skills, you will learn how to build these into your coaching conversations with students. Empathy: This skill is critical for client/customer relationships, successful teamwork, innovation, and design-thinking in the workplace. Networking: This skill is critical for entrepreneurial activities. We will discuss how social media can help or hurt your network as well as strategies to help students build professional networks. Project Management: This […]

Preparing Faculty for Academic Leadership Webcast Recording

Making the transition from faculty to academic leader can be both difficult and stressful. During this online training we will focus on the skills needed for faculty to successfully transition to an academic leadership role. We will explore: Skills faculty need now to prepare them for their next role Transition challenges and ways to combat them Internal and external resources faculty can use After participating in this training, faculty members will better understand how to build the skills needed to be a successful academic leader. We will also provide a checklist to help you better assess whether academic leadership is a good fit for faculty members. Why This training is Critical The skillset needed for success within academic leadership is very distinct from the skillset needed to be an effective faculty member. Further, many faculty transition into academic leadership and are left to their own devices to navigate the new challenges associated with their role. Understanding and developing the essential skills and resources prior to taking on a leadership role can ease the transition and result in a stronger bench of academic leaders. Who Should Attend If you supervise or work directly with faculty, this webcast will provide you with […]

Five Steps for Sub-Branding in Higher Education (Webcast Recording)

Join us for a webcast to learn how to approach and conduct a successful sub-branding process for your individual schools, colleges, departments, or centers on campus. Our expert instructor will present  five steps that he has used to work alongside faculty and staff in various colleges on his own campus to create sub-brands that also align with and support the institutional brand as a whole. To illustrate how these five steps can vary slightly depending on the unit you are sub-branding, our instructor will cover the specifics of how the process has worked at two different schools on his campus. Who Should Attend This webcast has been designed for marketing and communications professionals who want to learn more about how to extend their existing institutional parent brand into “sub-brands” for individual units (schools, colleges, departments, and/or centers) on campus. Learning Outcome After participating in this online training, you will be able to apply five steps to conduct a sub-branding process for individual units on your own campus. Agenda Our expert instructor will outline five steps to conducting a successful sub-branding process for individual units (colleges, schools, departments, and/or centers) on campus: Step I. Lead insight conversations Lead these conversations with the […]

Tools for Creating a Brand Culture at Your Institution Webcast Recording

After an institutional brand is in place, higher ed marketers often feel the need to play the role of “brand police” rather than taking meaningful steps to move the needle on brand culture and adoption. Join us for a webcast that will help you move more strategically toward a meaningful brand culture at your institution. Our expert instructor will present a three-tiered framework that you can apply to help you build a stronger brand culture at your institution, and will provide examples of the kinds of tools, templates, ongoing educational strategies, and assessment mechanisms her institution is using to strengthen brand culture. Who Should Attend This webcast has been designed for marketing and communications professionals who would like to build a stronger brand culture on campus wherein the campus community meaningfully embraces, accepts, supports, complies with, and “lives” the existing brand. Learning Outcome After participating in this online training, you will be able to start using tools to build a stronger brand culture at your institution. Agenda Our instructor—Sherrie Weldon, Chief Marketing Officer at Lynn University—will present a framework for building brand culture that consists of the following three levels, or “tiers”: “Tier 1”: Providing tools Our instructor will discuss […]