Engaging International Alumni
With the balance of wealth shifting overseas — and with more colleges and universities increasing their international enrollment — international fundraising is likely to play an increasingly larger role in development at North American institutions. To learn how institutions can get started in such an effort, we interviewed Gretchen Dobson, the past senior associate director for alumni relations at Tufts University and the principal and founder of Gretchen Dobson Consulting, LLC, a consulting firm focused on helping educational institutions, nonprofit member organizations, and consulate/embassy education officers facilitate alumni engagement and advance international programs. Dobson has also authored the book Being Global: Making the Case for International Alumni Relations (CASE, 2011). A TWO-PART LOOK AT THE CHALLENGES After speaking with Dobson, we’re offering these two articles to help you think through some initial steps for getting started with international fundraising: Dobson recommends several steps that make all the difference in launching an effective effort: Telling the Story As with any fundraising effort, the key to being effective is to tell a story about what your institution can help potential donors achieve with their time and money — not just a story about how they can help you with their time and […]
