In her new book The 4 Pillars of Donor Relations, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement. Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors. The article that follows is an excerpt from Lynne’s book. In all my time in donor relations, I have never heard of a donor who gave an organization a million dollar gift because their name was in a textual list of donors. Yet I must get asked at least once a week what I think of honor rolls and their place in donor recognition and stewardship. I think they have no useful purpose, they provide opportunities to make costly mistakes, they are a huge waste of human resources, time, money, and they are otherwise foolish. Why Honor Rolls Don’t Provide Any Benefit Time and time again, we have asked donors what they want and how they want to be recognized, and the three things that appear most often in their answers are: Donors want handwritten notes from students. They want to meet those that […]
The challenges facing our students and our institutions are more complex than in the past, and no single, siloed office can address these challenges adequately. That’s why some institutions have been forming student affairs innovation hubs to bring together a more diverse crew of creative minds from across campus and put them to work on improving the student experience. One of these institutions is Seattle University, and we recently interviewed Seattle U’s vice president for student development, Michele C. Murray, Ph.D., and Seattle U’s assistant vice president for student development, Monica Nixon, Ed.D. Rethinking Our Work Murray and Nixon suggest that the one-stop shop approach to serving specific student demographics (such as transfer students, for instance) has several flaws. When Seattle University set up an office to serve its transfer students, Murray notes, “the great thing was that we had one full-time staff person completely committed to those transfer students. The downside was that the transfer students felt siloed. They weren’t introduced to the fullness of the student experience, and that issue was replicated across multiple student populations.” “Another unintended consequence of the siloed way of using one-stop shop areas to serve specific student demographics — is that the students feel […]
We had the opportunity recently to connect with several innovators in career services whom we met through a recent CAPA conference; one of these was Dr. Audrey Murrell, the associate dean of the College of Business Administration and director of the David Berg Center for Ethics and Leadership at the University of Pittsburgh, School of Business. Audrey Murrell has developed a unique, competency-based career development curriculum at Pitt Business. We asked her about that program — its key components, what other institutions can learn from it, and how it is responding to critical trends in career services. Here is what she shared with us. How Career Development is Changing Academic Impressions. Audrey, thank you for this conversation. First, can you tell us a little about how you see career services changing today? What are the trends that career services professionals need to be paying the most attention to? Audrey Murrell. Previously, universities have tended to take a very centralized approach to career development, where career services functions as a one-stop shop to meet the broad needs of students on campus. What I’ve seen is the need for more specialization. Some schools of business have a separate but complimentary career services office or […]
In this series, we’ve talked about how the chief of staff can operate as an effective liaison, what qualities presidents desire in the chief of staff, and where new chiefs of staff could look for resources. Now, in our fifth article, we want to ask: What does the new chief of staff need to do, their first day, first week, first month on the job? In this series of articles, experienced chiefs of staff offer critical advice on managing the chief of staff role. We will share their answers to questions such as these: Contributors to this series include: We hope you will enjoy the series and share each article with your peers. If you find these articles useful, please consider attending and learning from these and other experts at these virtual trainings: Today, here is the fifth installment in our series: 5. What Does the New Chief of Staff Need to Know? Academic Impressions. The four of you have served as chiefs of staff. What is one specific piece of critical advice you would offer to a new COS? Chris Romano, Ramapo College. Relationships are everything in this role. An effective chief of staff must spend his/her time among the campus and […]
In this series, we’ve talked about how the chief of staff can operate as an effective liaison, what qualities presidents desire in the chief of staff, and where new chiefs of staff could look for resources. Now, in our seventh article, we want to ask: How does the chief of staff’s role change during a presidential transition, and what key steps does a chief of staff need to take? In this series of articles, experienced chiefs of staff offer critical advice on managing the chief of staff role. We will share their answers to questions such as these: Contributors to this series include: We hope you will enjoy the series and share each article with your peers. If you find these articles useful, please consider attending and learning from these and other experts at these virtual trainings: Today, here is the seventh installment in our series: 7. What Steps Does the Chief of Staff Need to Take During a Presidential Transition? Academic Impressions. What are one to two key steps chiefs of staff must take in order to best serve their institution during presidential transitions? What sometimes gets missed? Karen Whitney, President Emeritus, Clarion University. To best serve the institution during a […]
Retaining major gift officers begins on day one—with how you onboard them and connect them with key networks across the institution. A formal process for major gift officer training is one of the key factors in their success that is also within your control. In my article “Recruiting the Right Major Gift Officers,” I encouraged managers to define the specific skills they are hiring for—and seek non-traditional candidates for major gift officers. Now I would like to encourage you to rethink how you onboard and support your major gift officers in ways that encourage their success and retention from day one. Major gift officers, due to their sporadic attendance in the office, need as much clarity as possible, and this is especially true if you are hiring non-traditional candidates who are new to both the work and the institution. This means more than just ensuring that you have a formalized onboarding and training process (one that communicates the unit philosophy, establishes a common foundation of expectations, and outlines options for potential professional development) and clear performance expectations for both input metrics (e.g., contacts, substantive visits, number and value of asks made, and office attitude/collegiality) and output metrics (e.g., dollars raised, […]
Engaging Campus Partners in Recruitment Activities You can’t expect people to participate in something they don’t understand. Be strategic in how you communicate with stakeholders so they have a clear image of what you’re trying to achieve and how they can help. As an admissions professional, it can be tough to get academic leaders, faculty, and other campus partners to readily participate in key recruitment touch points with prospective students and families. They might not think it’s their job, they might perceive recruitment activities like sales, or they may simply feel too busy. In this lesson, we’ll spotlight how 3 large public institutions have found creative solutions for bringing campus partners into the fold while generating meaningful participation for their recruitment events. Kennesaw State University [h5p id=”52″] University of North Georgia [h5p id=”55″] University of Texas at Arlington [h5p id=”58″] 5 Tips for Engaging Campus Partners in Recruitment Activities 1. Make Participation Easy Expand Make participation easy to get more involvement from your campus partners. Examples for making participation easy include: Providing campus partners with simple strategies for participating like waving and saying hi to visiting students. Sending departments the contact information of perspective students so they can […]
As our colleges and universities venture to fundraise even more and more dollars, we must not overlook an area of support that brings many donors in our doors early on in their experience with us: athletics. At some institutions, athletic success can equate directly to donors and dollars, and at others it is part of the natural fundraising ebb and flow. With this said, what role does donor relations play in athletics? Now more than ever, athletics fundraisers need to focus on donor relations. Here are four reasons why: Focusing on the donor and their generosity, not on the gift and its amount is central to these efforts. Donor relations can often help bridge the gaps and transition donors from transaction to behavior. Great donor relations can provide meaningful reminders of what motivates our donor base and can incite passion among our fans and supporters. For that reason, coordinating athletics fundraising and central university advancement is crucial to the overall fundraising success of an institution. The key in both areas is the donor. If we keep our focus on donor relations, then the core becomes centralized in a more cohesive fashion. Rather than an “athletics” donor or an “institution” donor, these […]
With approximately 25% of students beginning college at a time other than the fall term (National Student Clearinghouse, 2012), the picture of the new student experience is becoming more fluid every day. Yet, many schools don’t provide customized support to assist with the differing considerations these students face. To ensure that you are investing appropriately in the success of this sizeable (and growing) group, you will need to consider several factors. In a recent online training from Academic Impressions, Chrissy Roth-Francis, director of new student services at UC Berkeley and Keith Lopez, assistant director of transition programs at Colorado State University, suggested best practices for meeting the needs of this special population of students. An Incomplete Picture Given the growing percentage of non-fall/spring admits, constructing programs and evaluating outcomes in a one-size-fits-all approach is obviously painting an incomplete institutional picture. One of the challenges to addressing this, however, is the lack of a centralized repository on resources and best-practice guidance. Roth-Francis makes the case for more focus on these students by highlighting the following areas with room for improvement: It Doesn’t End with Admission: Supporting Spring Admits Effectively While offering spring admissions may increase institutional enrollment numbers, you also need […]
Peter is a leadership coach with over 20 years of experience in higher education and broad exposure to academic leadership and faculty governance. He specializes in strategies for a mindful approach to work, life, and a full engagement with work/life balance through emotional intelligence. His long practice in mindfulness is supplemented by modern research in leadership and mindfulness, as well as the understandings and practices of Stoic philosophy. A humanist and entrepreneur at heart, Peter has always looked for the next challenge. After more than two decades in academia—with publications, local and national awards, and academic leadership experience in higher education and in a global education organization—Peter burnt out. After taking a leave to reflect, Peter retrained to build a consulting and coaching firm that integrates his passion for higher education, people development, mindfulness, and evidence-based emotional intelligence development. His conviction that good, careful inner work can make lives better and more fulfilling has been at the core of his efforts to point people and organizations in the right direction. Building on his skills as a dialogue facilitator (he is a UN Habitat certified facilitator) and his training in conflict resolution, Peter specializes in helping individuals, teams, and organizations notice, […]
