The University at Buffalo’s alumni volunteer teams have seen a big increase in participation and engagement. Here’s what they’re doing differently. by Courtney Yuen, Academic Impressions When Clayton Connor looks at his volunteer management calendar he channels his inner Hollywood mogul. “We always liken it to a movie studio that comes out with a big […]
Our campus communities — students, faculty, staff, alumni — deal with information overload across many platforms and apps. Isn’t it time we brought campus communication and learning into one high-tech ecosystem? Editorial by Kathy Edersheim (President, Impactrics LLC) and Yasim Rahman (CEO, Unio) Today, while we all deal with massive information overload, this is an […]
ATSU’s approach to unifying its social strategy across departmental divides has yielded an 879% increase in organic reach on Facebook. by Anne Ackroyd, Public Relations Specialist, A.T. Still University Over the past year, while most public pages have seen a significant decrease in organic reach on Facebook, A.T. Still University (ATSU) has seen an 879% […]
Before you hire your next major gift officer, clarify what the team really needs in the newest MGO, identify the skills you need to ask for, and deepen your candidate pool by searching for non-traditional candidates who have the right combination of skills and personality traits to succeed. Here’s how. by Dr. Joshua Jacobs, Vice President […]
What Happens When Volunteers Are No Longer a “Nice to Have” Resource, But Instead a Strategic Investment?
Most colleges treat volunteers as “nice to have” resource, but a well-managed volunteer infrastructure can mean better fundraising, stronger student outcomes, and deeper relationships with donors, alumni, and friends of the institution. by Valerie Jones, College of Saint Benedict The Scenario In October 1989, 11-year-old Jacob Wetterling was abducted from a rural road in St. […]
by Joe McGonegal, Director of Alumni Education, MIT We need to reshape a 19th-century alumni office to meet the demands of a 21st-century audience. “Alumni associations were rendered obsolete by Facebook and have since been dying a slow death.” “Why get off my couch on a weeknight to connect with fellow alumni from college, one […]
by Kathy Edersheim, President of Impactrics How does an alumni affinity group get started and, perhaps more importantly, what makes it sustainable beyond the initial excitement? There are many right answers and many challenges along the way. The key is to develop some guidelines and learn from other institutions’ successes as well as from their […]