In her new book The 4 Pillars of Donor Relations, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement. Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors.
The article that follows is an excerpt from Lynne's book.
by Lynne Wester (University of North Carolina at Charlotte)
How difficult do you make it for someone to give you money?
In the world of "mobile first," Amazon one-click, deliver-the-next-day customer satisfaction, institutions often don’t think about what the online giving experience is like for their donors. I'm not talking about your "give now" button or your homepage design, but rather the design of your actual giving page mechanism and the experience your donors have when attempting to make an online gift.
So I must ask you if you have looked at your online giving statistics lately?
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