Engaging Alumni on Social Media: Sample Posts from 5 Small Colleges
Recently, I partnered with Academic Impressions to survey over 100 institutions about how they engage alumni on social media. By far, these institutions had seen the most success via Facebook, and I invited them to submit their most popular Facebook posts — those that drew the most reaction (Likes) and engagement (Comments) from alumni. I published the aggregate findings in the paper Engaging Alumni on Social Media: What Works, and I will discuss best practices (informed by this survey and other research) in the upcoming webcast Strategizing for Social Media in Advancement. Today, though, I want to share a few of the popular Facebook posts that survey respondents highlighted. If you’re looking for some inspiration for your own alumni-facing Facebook page, check out these examples from five small colleges that are keeping their alumni engaged via their social channels. Whether you’re looking for questions you can toss to your alumni, #tbt posts, or giving-day campaign ideas, here is a sampling of how other small colleges are talking with their alumni. Example 1: Augustana College Alumni Augustana showcases just how much of a connection athletics success can bring between a school and it’s alumni base. You don’t have to play at a Division […]

