Although most postsecondary institutions now leverage social media channels to some extent for marketing and communications, alumni engagement, and teaching and learning, many of these efforts remain ad hoc and largely unintegrated with key strategic efforts within each division. An April 2011 survey of professionals at research institutions conducted by Slover Linett Strategies Inc. and […]
Because so many students use social media tools – and because so many faculty use the same tools in their personal or professional lives – it can be tempting to bring social media into the classroom almost by default, on the assumption either that social media technologies are needed to engage students or that they […]
In the past term, Duke University piloted a course in introductory chemistry that replaced the standard textbook and course materials with online, multimedia content collected by the instructor from open repositories, as well as materials developed by the instructor under creative commons. The content included video clips from recorded lectures, ePUB texts and PDF files, […]
Many of the institutions seeing the greatest success in leveraging social media communications to help boost strategic efforts in marketing and communications, student recruitment, and alumni engagement have actually invested relatively little budget and few staff to the effort. Instead, these institutions’ marketing and communications offices have focused on identifying and leveraging those social media […]
Last July, we interviewed a past college president, a current college president, and a vice president of student affairs, about the need to review and audit institutional policies and procedures that delay students in progressing toward their degree — and they had specific tips on where to start looking for “bottlenecks.” This week, we decided […]
As more postsecondary institutions undertake space management initiatives, those tasked with such initiatives are finding that they face challenges not just in inventorying and benchmarking space utilization, but in grappling with a siloed campus culture and attitudes of ownership toward space. Yet if institutions are going to meet increasing and competing demands for more space […]
While the diversity of undergraduate student populations is steadily increasing, faculty diversity continues to lag, especially in fields such as engineering and science. To see what could be learned from institutions that have made real strides in this area, we reached out to Wanda Mitchell, vice provost for faculty development and inclusive excellence at the […]
(A less detailed version of this article appeared in Higher Ed Impact in May 2011. This week, we returned to Title IX compliance experts Betsy Alden and Jeff Orleans to dig deeper into additional tips and strategies for Title IX compliance. At the end of this article, Betsy Alden also offers a Title IX primer […]
Alumni and other prospects desire more meaningful engagement with your institution, meaning a continuation of the learning experience, connection with their peers, and (if they are to become volunteers and donors) a sense of shared purpose and of shared work toward a common cause. Jim Langley, president of Langley Innovations, argues that one of the most […]
Not only are there many times when a dean or a department chair will need to be involved in the conversation between a potential donor and the institution, there are also many times when that academic leader may need to be the only official involved in the conversation. This is because the donor may want to hear from the […]
