How Donor Relations Can Improve Donor Retention (Webcast Recording)
Donor retention rates in higher education tend to be some of the lowest across all industries. As a donor relations professional, donor retention is likely one of your metrics. But, do you fully understand how you can better influence this important goal? Learn how you can better understand donors’ behavior and tailor your approach to retain more of them. You will leave this example-based training with new insights on: How data can help you develop an understanding of donor behavior What strategies you can employ to increase your donor retention rate Why shifting your culture from just dollars raised and alumni participation towards retention can lead to long-term success
