Course Category: Free for All-Inclusive Members

Five Steps for Sub-Branding in Higher Education (Webcast Recording)

Join us for a webcast to learn how to approach and conduct a successful sub-branding process for your individual schools, colleges, departments, or centers on campus. Our expert instructor will present  five steps that he has used to work alongside faculty and staff in various colleges on his own campus to create sub-brands that also align with and support the institutional brand as a whole. To illustrate how these five steps can vary slightly depending on the unit you are sub-branding, our instructor will cover the specifics of how the process has worked at two different schools on his campus.

Developing Presidential Voice: Toolkit for Marketing and Communications Webcast

As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult. Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.

Working with a Donor’s Financial Planner Webcast Recording

Are you having more conversations with donors’ financial council? It is important to know how to talk with your donor’s financial council effectively to ensure a successful gift planning process, especially as more gift officers find themselves conversing directly with financial advisors and certified public accountants. Join us to hear from an expert planned giving instructor as she describes the financial planning process and what you need to know to lead productive conversations with donors and their council. You will come away with: A deeper understanding of financial and longevity planning considerations How FAs, CPAs, and attorneys can influence the gift planning process Talking points you can use with these critical team members

Adapting Non-Profit Strategies for Higher Ed Fundraising Success

What can you apply from the non-profit world to improve your own fundraising strategies? Non-profit organizations outside of higher ed are typically seen as lean, cross-functional, and adaptive. As such, they have many creative ideas for proposals, events, and volunteers that gift officers can use to grow their own fundraising abilities and success. Join us to learn how higher ed can better compete philanthropically.

Communicating Financial Aid and Affordability to Admitted Students Webcast Recording

Do you need a more concise and streamlined approach for communicating financial aid to admitted students and their parents? This example-based online training walks through considerations for proactive and effective financial aid communication during the narrow window of time between admittance and enrollment. Included will be expert approaches from two diverse case-study institutions and many examples of impactful communication tactics.

FERPA Lessons and Quizzes

This member exclusive package of six 20-30 minute practice lessons with educational quizzes will help your entire front-line staff test their FERPA knowledge. Each lesson covers specific nuances of FERPA as they pertain to a department or campus area. FERPA affects every area of campus, so use these resources to train current and future faculty and staff and build your FERPA training library. Practice lessons include: If you’re an enterprise Academic Impressions member, these lessons and quizzes can be shared across campus. Inquire today about becoming a member!

Moving to a Strategic Sourcing Model

With nearly 25% of institutional costs coming from purchasing, institutions across the sector are looking for ways to push beyond transactional approaches to procurement. In response, strategic sourcing is emerging as a valuable method for lowering procurement costs by leveraging spending patterns and optimizing supplier relationships. Join us for these two online trainings that walk through necessary infrastructural elements to any strategic sourcing effort and identify key areas of focus for successful implementation on your campus. Our expert facilitator brings firsthand experience of this approach, and a keen understanding of how to achieve success with this model. This online training will have a particular focus on: Garnering stakeholder support for strategic sourcing shifts Addressing staffing and technology considerations for your model Conducting a comprehensive spend analysis Establishing a commodity strategy Discussing tactics for sound relationship management

Customizing Your Peer Mentor Program: Best Practices in Developing a Peer Mentoring Framework

This online course will help you design targeted peer mentor programs to improve the success of specific student populations. Using best practices, this course will help you design a peer mentor model, train your mentors, and address important challenges of your mentee population. You will leave with a plan to improve your peer mentor program for one or more of these populations:

Predictive Analytics for Improved Student Success Interventions

This two-part online training series will help you identify key predictive data, use that data to select retention programming, and assess the overall effectiveness of your interventions. Expert instructor, Russ Little, brings knowledge and experience from across the nation. You will learn: Strategies to inventory and map your current intervention strategy How to utilize predictive data in selecting student success interventions Measures and processes to evaluate your retention impact Approaches to demonstrating student support programming ROI You will leave this webcast better able to use predictive data to create tailored retention plans for your students.

Recruiting, Hiring, and Retaining Diverse Faculty

Learn how you can improve your institution’s ability to recruit, hire, and retain diverse faculty. This training is split up into three modules and covers: Diversifying your search process and search committee Following Equal Employment Opportunity (EEO) and Affirmative Action guidelines Writing inclusive position announcements Organizing a welcoming campus visit Utilizing pre-employment agreements On-boarding diverse faculty Implementing sustainable retention strategies

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