Course Category: Free for All-Inclusive Members

Essential Retention Strategies for Entry-Level Student Affairs Professionals (Five Part Series)

Learn five critical components that your student affairs department needs in order to retain entry-level staff. This training series includes over three hours of content that you can use to actively address the costly retention issues that many student affairs operations face. Separated into five distinct modules, this series focuses on how your institution can work with entry-level staff to better: Onboard and socialize Set strong expectations Create effective training plans Engage in synergistic supervision Create intentional professional development plans Each of the five trainings comes with its own set of additional resources for you to use in your practice. These resources include: questionnaires for assessment, scholarly articles, videos to further explain concepts, websites, and many template documents.

Preparing Faculty for Academic Leadership Webcast Recording

Making the transition from faculty to academic leader can be both difficult and stressful. During this online training we will focus on the skills needed for faculty to successfully transition to an academic leadership role. We will explore: Skills faculty need now to prepare them for their next role Transition challenges and ways to combat them Internal and external resources faculty can use After participating in this training, faculty members will better understand how to build the skills needed to be a successful academic leader. We will also provide a checklist to help you better assess whether academic leadership is a good fit for faculty members.

Tools for Creating a Brand Culture at Your Institution Webcast Recording

After an institutional brand is in place, higher ed marketers often feel the need to play the role of “brand police” rather than taking meaningful steps to move the needle on brand culture and adoption. Join us for a webcast that will help you move more strategically toward a meaningful brand culture at your institution. Our expert instructor will present a three-tiered framework that you can apply to help you build a stronger brand culture at your institution, and will provide examples of the kinds of tools, templates, ongoing educational strategies, and assessment mechanisms her institution is using to strengthen brand culture.

Five Steps for Sub-Branding in Higher Education (Webcast Recording)

Join us for a webcast to learn how to approach and conduct a successful sub-branding process for your individual schools, colleges, departments, or centers on campus. Our expert instructor will present  five steps that he has used to work alongside faculty and staff in various colleges on his own campus to create sub-brands that also align with and support the institutional brand as a whole. To illustrate how these five steps can vary slightly depending on the unit you are sub-branding, our instructor will cover the specifics of how the process has worked at two different schools on his campus.

Developing Presidential Voice: Toolkit for Marketing and Communications Webcast

As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult. Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.

Working with a Donor’s Financial Planner Webcast Recording

Are you having more conversations with donors’ financial council? It is important to know how to talk with your donor’s financial council effectively to ensure a successful gift planning process, especially as more gift officers find themselves conversing directly with financial advisors and certified public accountants. Join us to hear from an expert planned giving instructor as she describes the financial planning process and what you need to know to lead productive conversations with donors and their council. You will come away with: A deeper understanding of financial and longevity planning considerations How FAs, CPAs, and attorneys can influence the gift planning process Talking points you can use with these critical team members

Adapting Non-Profit Strategies for Higher Ed Fundraising Success

What can you apply from the non-profit world to improve your own fundraising strategies? Non-profit organizations outside of higher ed are typically seen as lean, cross-functional, and adaptive. As such, they have many creative ideas for proposals, events, and volunteers that gift officers can use to grow their own fundraising abilities and success. Join us to learn how higher ed can better compete philanthropically.

Communicating Financial Aid and Affordability to Admitted Students Webcast Recording

Do you need a more concise and streamlined approach for communicating financial aid to admitted students and their parents? This example-based online training walks through considerations for proactive and effective financial aid communication during the narrow window of time between admittance and enrollment. Included will be expert approaches from two diverse case-study institutions and many examples of impactful communication tactics.

FERPA Lessons and Quizzes

This member exclusive package of six 20-30 minute practice lessons with educational quizzes will help your entire front-line staff test their FERPA knowledge. Each lesson covers specific nuances of FERPA as they pertain to a department or campus area. FERPA affects every area of campus, so use these resources to train current and future faculty and staff and build your FERPA training library. Practice lessons include: If you’re an enterprise Academic Impressions member, these lessons and quizzes can be shared across campus. Inquire today about becoming a member!

Customizing Your Peer Mentor Program: Best Practices in Developing a Peer Mentoring Framework

This online course will help you design targeted peer mentor programs to improve the success of specific student populations. Using best practices, this course will help you design a peer mentor model, train your mentors, and address important challenges of your mentee population. You will leave with a plan to improve your peer mentor program for one or more of these populations:

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