Course Category: Free for All-Inclusive Members

Tools for Creating a Brand Culture at Your Institution Webcast Recording

After an institutional brand is in place, higher ed marketers often feel the need to play the role of “brand police” rather than taking meaningful steps to move the needle on brand culture and adoption. Join us for a webcast that will help you move more strategically toward a meaningful brand culture at your institution. Our expert instructor will present a three-tiered framework that you can apply to help you build a stronger brand culture at your institution, and will provide examples of the kinds of tools, templates, ongoing educational strategies, and assessment mechanisms her institution is using to strengthen brand culture.

Five Steps for Sub-Branding in Higher Education (Webcast Recording)

Join us for a webcast to learn how to approach and conduct a successful sub-branding process for your individual schools, colleges, departments, or centers on campus. Our expert instructor will present  five steps that he has used to work alongside faculty and staff in various colleges on his own campus to create sub-brands that also align with and support the institutional brand as a whole. To illustrate how these five steps can vary slightly depending on the unit you are sub-branding, our instructor will cover the specifics of how the process has worked at two different schools on his campus.

Developing Presidential Voice: Toolkit for Marketing and Communications Webcast

As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult. Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.

Working with a Donor’s Financial Planner Webcast Recording

Are you having more conversations with donors’ financial council? It is important to know how to talk with your donor’s financial council effectively to ensure a successful gift planning process, especially as more gift officers find themselves conversing directly with financial advisors and certified public accountants. Join us to hear from an expert planned giving instructor as she describes the financial planning process and what you need to know to lead productive conversations with donors and their council. You will come away with: A deeper understanding of financial and longevity planning considerations How FAs, CPAs, and attorneys can influence the gift planning process Talking points you can use with these critical team members

Adapting Non-Profit Strategies for Higher Ed Fundraising Success

What can you apply from the non-profit world to improve your own fundraising strategies? Non-profit organizations outside of higher ed are typically seen as lean, cross-functional, and adaptive. As such, they have many creative ideas for proposals, events, and volunteers that gift officers can use to grow their own fundraising abilities and success. Join us to learn how higher ed can better compete philanthropically.

Communicating Financial Aid and Affordability to Admitted Students Webcast Recording

Do you need a more concise and streamlined approach for communicating financial aid to admitted students and their parents? This example-based online training walks through considerations for proactive and effective financial aid communication during the narrow window of time between admittance and enrollment. Included will be expert approaches from two diverse case-study institutions and many examples of impactful communication tactics.

FERPA Lessons and Quizzes

This member exclusive package of six 20-30 minute practice lessons with educational quizzes will help your entire front-line staff test their FERPA knowledge. Each lesson covers specific nuances of FERPA as they pertain to a department or campus area. FERPA affects every area of campus, so use these resources to train current and future faculty and staff and build your FERPA training library. Practice lessons include: If you’re an enterprise Academic Impressions member, these lessons and quizzes can be shared across campus. Inquire today about becoming a member!

Moving to a Strategic Sourcing Model

With nearly 25% of institutional costs coming from purchasing, institutions across the sector are looking for ways to push beyond transactional approaches to procurement. In response, strategic sourcing is emerging as a valuable method for lowering procurement costs by leveraging spending patterns and optimizing supplier relationships. Join us for these two online trainings that walk through necessary infrastructural elements to any strategic sourcing effort and identify key areas of focus for successful implementation on your campus. Our expert facilitator brings firsthand experience of this approach, and a keen understanding of how to achieve success with this model. This online training will have a particular focus on: Garnering stakeholder support for strategic sourcing shifts Addressing staffing and technology considerations for your model Conducting a comprehensive spend analysis Establishing a commodity strategy Discussing tactics for sound relationship management

Admissions Skill-Building: Core Training for New Counselors

Training of new Admissions counselors is often, out of necessity, much too hurried and perfunctory. The training that new counselors receive has historically been focused on the everyday duties of the job (travel, reading and processing applications, CRM systems, etc.), accompanied by lots of “just in time” training where other key competencies are concerned. But in today’s intensely competitive environment, it is no longer sufficient to let your Admissions counselors go out and begin recruiting for you without having adequate training on key, all-important soft skills. Join us for a trio of online training programs that will help get your new and entry-level Admissions counselors up to speed. These three 45-minute webcast sessions are focused on strengthening universal core competencies that all Admissions counselors must possess in order to be successful in their roles: How to discuss and think about value in higher education Effective counseling skills with prospective students and families Strategies for building connections and relationships with other key external stakeholders

Evaluating Online Faculty

With the growth of online education, institutions face the challenge of effectively measuring the quality of online teaching and the teaching competencies of their online faculty. Rather than using new practices tailored to a specific online learning environment, many institutions use basic evaluation methods that are not responsive to individual course considerations. Applying new practices specifically designed for your online environment will allow you to increase course quality, student success, and faculty engagement. Join us for an online course that will help you develop an innovative faculty evaluation plan that is built for online programs. Over the course of 4 modules, our expert instructors will: Guide you through an audit of current online faculty evaluation to identify strengths and opportunities Share a variety of evaluation models and tools to help you integrate best practices into the evaluation of your online faculty

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