Effective Donor Cultivation Strategies for Academic Deans
Donor cultivation is a critical element of sustainable fundraising practices. Academic deans must employ strategies that are aligned with the donor’s personality, values, and philanthropic outlook to meaningfully develop the donor relationship. Without this intentional approach to donor cultivation, less strategic fundraising strategies may cause a dean to fail to build a relationship with a donor that would allow them to contribute through the institution in a way that is aligned with how they want to impact the world. Join us for this one-hour training to learn how to use specific strategies to foster relationships with your donors in individualized ways. You will identify the key principles of donor cultivation, learn what to listen for in donor conversations, and consider different methods of donor engagement while working through real-world donor scenarios.

