Course Category: Webcast Recording

Partnering with Faculty in Grateful Patient Fundraising: Elements of a Training Guide

Faculty and development professionals must share a commitment to philanthropy in order for a grateful patient fundraising (GPFR) program to be successful. Building trust, respect, and rapport is best accomplished through a strategic process that involves educating and training medical faculty partners. When your medical faculty understands the “why,” the “how,” and the “what” of your GPFR program, it is often much easier to engage grateful patients and successfully close gifts. This training will discuss the essential elements of a training guide that development professionals should consider in their initial meetings with faculty as they begin a partnership in GPFR. Join us in this useful online training to deepen your capability as a gift officer in academic medicine and learn ways to successfully achieve buy-in from your medical faculty partners.

Portfolio Prioritization: Maximizing Opportunities for Your Donor Pipeline

A portfolio is the engine that drives a gift officer’s work and sets them up for future success. However, for new or seasoned professionals alike, opportunities to look at your portfolio with a different viewpoint can be highly beneficial as you seek to understand your portfolio data and prioritize donor relationships. Additionally, in the wake of the COVID-19 pandemic, institutions are facing a reset moment with their portfolios as they are able to travel again to meet donors in person. Join us for this webcast to learn how to identify key data points in your portfolio which you can then use to cultivate relationships with your donors and chart a path for success in your own portfolio management.

Bridging the Process Gap for Major Gifts Between Advancement Services and Frontline Fundraising

When your institution receives a major gift, whether in the form of one single gift or through a multi-year pledge, it is important to manage that gift accurately. This includes placing the gift in its appropriate account on campus, ensuring that pledge reminders are sent out and payment secured in a timely manner, and that the donation is used according to donor intent. However, when frontline fundraisers introduce new gifts, the institutional destination and purpose of the gift can get lost in translation as it makes its way to advancement services for processing. Therefore, it is vital to ensure that the processes between advancement services and frontline fundraising are sound and that communication is consistent to prevent circumstances that can lead to loss in revenue, missed pledges, or money spent incorrectly. Join us for this online training to learn how the University of Utah created a new position specific to addressing these common problems within advancement. This session will help your shop to identify and scale your current process by adopting some of Utah’s best practices to better streamline communication across these two areas.

Strategic Stewardship to Improve Donor Retention

In light of an industry-wide decline in both overall giving as well as in changing donor expectations, it is more important than ever that advancement shops of all sizes take a strategic donor stewardship approach. Employing tactics like segmentation and personalized recognition and engagement touchpoints, and demonstrating impact by tying gifts to ongoing institutional priorities can help to ensure that your donors continue to give, and that you retain them over time. Join us for a live session that will help you to tie your donor retention efforts more directly to the fundraising bottom line. Our expert instructor Sarah Sims, Executive Director of Donor Engagement at the University of Houston, will share strategies like the following that lead to improved donor retention rates: Adjusting your approach by donor population Segmentation and messaging best practices How to shift organizational culture to a donor-centered retention mindset  

Anticipating and Overcoming Objections in Frontline Fundraising

The fear of objections in frontline fundraising can get in the way of productive conversations with prospects. However, objections can be the first step to receiving a donor gift if we are prepared to listen closely and share a response that encourages new discussion and conversation. Join us for this online training to learn how to anticipate objections throughout the donor cycle, and how to utilize each response as an opportunity to learn and deepen the relationship. Through the technique of probing questions, our expert Kathy Drucquer Duff will demonstrate how to address common objections as well as how to extrapolate objections unique to your institution or initiative. This session will provide you with specific language you can share and practice with your team.

The Gift Officer-Faculty Partnership in Academic Medical Fundraising

Grateful patients are often motivated to give because they are thankful for the care they received and want to advance research that may result in finding cures. An effective partnership with medical faculty and staff is one of the critical first steps in providing patients an opportunity to give back. Medical faculty primarily focus on providing the best possible care to patients; thus, they may not always have an opportunity to communicate why philanthropy matters in medicine effectively. Reluctance on the part of faculty sometimes stems from legal and ethical implications and a blurring of the lines related to the roles gift officers and faculty members should play. These issues often influence our ability to close gifts from grateful patients successfully. As a result, it is crucial to forge meaningful relationships built on trust that lead to a partnership between gift officers and faculty members to achieve success in grateful patient fundraising. Join us in this online training to deepen your capability as a gift officer in academic medicine and learn how to effectively partner with medical faculty for philanthropic success.

Inspire Timely Giving: Create Urgency and Accelerate Results

Have you or another development officer had a donor who is interested in a gift, but you can’t seem to move it forward? Donor engagement and gift conversations can often get stuck and lose momentum without timing that encourages donors to give. But if we are prepared to listen closely and strategize, we can better understand donor intent and share university happenings that encourage gift closures. Join us online to learn how to engage in conversations that allow you to learn from donors, deepen relationships with them, and create urgency around closing gifts. In this session, Zack Smith will demonstrate practical tips for how to effectively strategize gift conversations in a way that includes a timeline for giving.

Creating an Engagement Plan for Volunteers in Women’s Philanthropy

Effectively engaging your women volunteers can lead to greater giving and larger networks of women who want to share their time with your institution. However, without a formal engagement plan in place outlining how the interests and skill sets of your volunteers can be best aligned with your institution’s goals, the quality of their commitments can become a barrier to deeper and long-term relationships. Join us in this online training to learn an effective approach to creating a volunteer engagement plan that focuses on communal decisions and working together to achieve larger institutional goals. By building this approach into your volunteer management, you may be able to better respond to challenges you face when your women philanthropist volunteers bring ideas that your team doesn’t have the capacity to manage or when a volunteer becomes disengaged from their agreed-upon commitment.

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