Strengthen your fundraising knowledge as a new dean or department chair. Agenda Understanding Higher Education’s Fundraising Context Philanthropy vs. charity Engagement continuum Donor pyramid and pipeline Building a culture of philanthropy Collaborating with gift officers Key Fundraising Functions as Department Chairs Developing your vision Mentoring faculty
Learn how to conduct the necessary market and financial analyses for vetting new academic programs. July 27 & August 3, 2017 Overview Learn a comprehensive and highly-practical method for assessing the viability of new academic programs at your institution. During this two-part online training you will look at the market and financial analyses that are needed to support new program proposals. Further, you will gain metrics for measuring and monitoring the success of your new academic offering. Session one focuses on conducting market analysis to support your business case for a new academic program. You will leave with a sample market analysis with guidelines on data collection Session two focuses on incorporating financial analysis in your new academic program proposals with more confidence. You will leave with a range of sample pro-forma budgets reflecting various cohort models.
Resistance to change happens; learn how you can manage it more effectively. Agenda Common scenarios in institutions undergoing change How individuals experience change Addressing the three root causes of resistance to change (scenario activity) Thought-based resistance Fear-based resistance Capacity-based resistance Resources
Engage your campus, showcase special collections and research, and support digital scholarship. Agenda What are current trends around digital displays? What are the key considerations you need to think about when planning and managing a digital display? How do you assess your capability for supporting a large- or small-scale digital display? What are the budgetary considerations when contemplating a digital display? What are the steps you take to draft a project proposal for a digital display?
See how another institution is approaching predictive modeling for enrollment. Agenda During the webcast, our instructor will walk you through three models: an Inquiry to Applicant model, an Applicant to Enroll model, and an Admit to Enroll model. For each of the models, we will cover the following four points: Rationale and strategy behind the model Analysis used Implementation Outcomes and results
Be more intentional and strategic with your digital philanthropy efforts. Agenda Laying the Groundwork Perform needs assessment Explore available tools: crowdfunding, giving days, digital communications Cultivating leadership buy-in Making the case to the institution 5 essential elements: inclusion, transparency, collaboration, empowerment, celebration Partnerships Across Campus Within advancement, including alumni relations Marketing and communications Athletics Digital Engagement and Fundraising Across students, faculty and staff, and alumni Education Using digital to tell the story of philanthropy
As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult. Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.
Are you having more conversations with donors’ financial council? It is important to know how to talk with your donor’s financial council effectively to ensure a successful gift planning process, especially as more gift officers find themselves conversing directly with financial advisors and certified public accountants. Join us to hear from an expert planned giving instructor as she describes the financial planning process and what you need to know to lead productive conversations with donors and their council. You will come away with: A deeper understanding of financial and longevity planning considerations How FAs, CPAs, and attorneys can influence the gift planning process Talking points you can use with these critical team members
Learn sound guidelines for managing assistance animals on campus. Agenda Why Are We Talking about Assistance Animals? Definitions: Assistance animals vs. service animals vs. emotional support animal Fair Housing Act vs. Americans with Disabilities Act Assistance Animal Myths Debunked WHAT can you ask about the animal? WHO needs to be involved? WHERE are they permitted on campus? HOW should you communicate their presence to the campus community? Policy Checklist Begin with the target implementation date, and assemble the stakeholders Start the archaeological dig and construct the policy Consider assignment processes and construct your process flowchart Plan for likely issues, and gain approval for your policy Execute training and communications Final Q&A
Learn how to better engage your alumni living abroad. Agenda Building the Foundation Clubs/chapters Volunteer structure Formation and sustaining What can be done from afar How to monitor Planning Engaging Programming and Events Events – tradition, service, networking, social Faculty travel Partnering With Other Institutions
