Get more students engaged in the career services you have to offer. Overview This comprehensive two-part training will help you to plan for and implement an integration of career and advising services on your campus. Session one focuses on administrative strategy for integration. Session two focuses on the practical operational strategies needed to integrate your services. Join us for one or both sessions. In session one you will: Learn how to make a stronger case for integration Examine four integration models with different structures, strengths, and challenges Get an action planning worksheet to guide your implementation In session two you will: Examine key decisions and challenges during integration Learn what is needed to cross-train academic and career advisors Get tips for designing a four-year plan for guiding student experience
Better translate market research into strategy in higher ed marketing. Overview Learn how you can more effectively turn market research into meaningful marketing strategy at your institution. This webcast series is designed specifically for central marketing and communications units in higher education to help them make more data-driven decisions when connecting market research with strategy. Session One: Using Market Research to Inform Strategy Learn how you can use market research to inform strategic initiatives within your central marketing and communications unit. We will walk through how you can conduct and guide market research efforts for both small and large-scale marketing projects, from basic surveying of a specific audience to branding campaigns and program demand. You will leave with a better understanding of what techniques you should use based on your project type and goals, and how to interpret the results of the data you collect. Session Two: Using Social & Digital Data to Inform Marketing Intelligence Learn how data from your digital and social media platforms can inform your marketing strategy. You will hear specifics on how to dig deeper than surface-level Likes, Follows, Click-Throughs, and Retweets to gather insights that can inform your marketing strategies in a targeted […]
IRS regulations have made private business use (PBU) a concern across both public and 501(c)(3) campuses. In particular, the adoption of Schedule K reporting requirements to IRS Form 990 has emphasized the need for 501(c)(3) institutions to revisit IRS post- issuance tax compliance standards. For this reason, you need to quickly combine campus cooperation, proper documentation, and accurate calculation to ensure your institution is compliant. Join us for a two-part online training series that will cover PBU requirements for public and 501(c)(3) institutions. Session 1, will cover appropriate steps in working with campus partners to communicate and gather PBU information. Session 2, will work more exclusively with gathered data to explore PBU calculation and remediation. Included in both sessions will be various communication steps, PBU survey samples, calculation principles and red flags, and best practices in remedial action.
Are you actively managing and engaging your advancement volunteers? Overview Volunteers are a critical extension of your development efforts—they boost resources, engage a greater number of stakeholders, and provide support for events. However, correctly selecting, thoroughly training, and properly engaging volunteers remains a constant challenge in advancement shops. How do you create a mutually beneficial relationship that maximizes the effectiveness of volunteers and ensures they have a meaningful experience? Join us online for a two-part webcast series designed to improve your shop’s volunteer management program. Session one will provide techniques to assist in starting or revamping your volunteer program with essential techniques in recruiting, selecting, training, and managing your volunteers. Session two will help you fully capitalize on these engaged members of your community and reach your fundraising goals.
Get Title IX training for your study abroad administrators and president. Overview Expand your institution’s Title IX knowledge with these two trainings for special populations within your organization. This two-part series delves into the role of the University President in Title IX investigations as well as how Title IX affects study abroad trips. This resource is perfect for Title IX professionals responsible for training others on their campus. Title IX and Study Abroad Gain critical insight into how Title IX affects study abroad trips. This webcast will provide you with actionable items and training for you to implement on campus as you plan for upcoming study abroad programs. When you are getting ready to launch new or existing study abroad programs, use this information to make sure your staff and students are protected under Title IX. Title IX for Presidents Learn your role in Title IX compliance and investigations as a leader on campus to avoid costly OCR investigations, lawsuits, and even resignation. This program was designed with special attention paid to where and how presidents, provosts, and other leaders on campus need to be involved in Title IX. You will have the opportunity to ask questions anonymously to […]
Maximize net tuition revenue by working with your finance and enrollment management counterparts. Overview Throughout higher education, institutions are feeling the effects of stagnant or declining enrollments. As more and more institutions spend money to try to differentiate themselves in an increasingly competitive market, few look internally to ask the more sustainable questions: How do we negotiate competing enrollment goals of net revenue, quality, access, and class size? Are we setting attainable enrollment goals that adhere to both mission and budget realities? Are we packaging institutional aid in ways that optimize institutional goals and constraints? Based on our enrollment results, how should we respond in the short and long term? Join us for an online training series that brings together key representatives from finance and enrollment management to address these key questions.
Learn how to integrate online student services into instruction and assessment and use retention metrics to support long-term program sustainability. Overview More than 22 million students are projected to take some or all of their classes online in the next five years. While online enrollments are growing annually, student attrition in online education is higher than traditional on-campus programs. This two-part webcast discusses critical retention metrics, how to measure the cost of attrition, and what programming can engage online students.
Train your entire faculty on copyright essentials. Overview How copyright and fair use laws apply to teaching, research, and publications is not always clear, and the increasing ease of copying and distributing digital materials raises the stakes even more. Educators often do not have access to the resources and support they need to deal with these challenges. Join us online to learn key concepts that every faculty member needs to know in applying copyright law in the classroom (both face-to face and online), research, and scholarly publications. To help you understand these concepts, our expert instructor will provide a practical overview of core copyright principles and then offer you the chance to apply your knowledge to common scenarios on campus.
Gain the tips and tools you need to develop and integrate personas into your current marketing strategy. Overview Join us for this two-part online training series to learn how to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. These two 45-minute sessions are focused on (a) creating effective personas, and (b) integrating them meaningfully into your marketing efforts. As part of this conversation, we will discuss: Elements of an effective persona Data to look into to inform persona creation How personas can inform marketing planning, media decisions, content strategy, and design considerations Guidance for continually updating and integrating your personas into marketing strategy
An effective phonathon program can be a great way to re-engage alumni, steward donors, and build affinity. This four-part training series will cover the most common challenges facing calling programs and offer practical solutions. 1. Scripting – Learn how to best use time on the phone with alumni to build rapport, confirm contact information, and secure a gift. 2. Data Analysis and Segmenting – Better target alumni who are likely to pick up the phone and make a gift; ensure that you have updated contact information for these alumni.
