Learn how you can customize, make key decisions, and cultivate ownership of a responsibility center management (RCM) budgeting model on your campus. Larry Goldstein will walk you through critical aspects of RCM so you can better: “This explanation and presentation of the RCM budget model was enlightening and very reassuring that our Task Force is on the right track with modifying our current budget program. We also realized throughout the presentation that CSULA has utilized several RCM principles over the past few years.”– Troy Allen, Director of Strategic Planning & Quality Improvement, CSULA
Are you putting data to work within your career services program? Agenda Defining analytics in higher education Background and examples of institutional uses Establishing a program for data collection Assessing existing sources of data Evaluating data reliability Establishing buy-in and a program for data collection Moving from assumptions to data-driven decision making Learning to answer and automate questions Strategies for telling your story with data Examples from two large-centralized career centers
Engage parents in a way that encourages leadership giving. Agenda Parent Program Structure Funding structure Differences in working with parents vs. other donors Parent programs and relationships across campus Communications Parent Board and Committees Giving expectations for members Unique opportunities for involvement Results Leadership Giving Setting recognition levels Moves management Parents of Alumni Development Lasting cultivation Results
Get feedback on your reporting challenges from our advancement services expert, Alan Hejnal. Agenda Overview of webcast recording The Voluntary Support of Education Survey (VSE) The Basics More Detail: What’s Included More Detail: What’s Required Line By Line Reporting Challenges VSE Publication and Data Miner
Use video more strategically in higher ed marketing. Agenda Video as a Strategic Marketing Tool The importance of video in higher ed marketing: data and statistics Meaningfully integrating video into your marketing plan Timing, length, and frequency—what is best? Video Production Considerations Outsourcing vs. in-house videographer Video equipment Walking the line: scripting vs. authenticity Working with current students Repurposing content ADA compliance and closed-captioning Effective Use of Video: Institutional Examples Prospective student webcasts Employing video to highlight the student experience Using video to showcase academic programs Use of video on various social media platforms (Youtube, Facebook, Snapchat) Video in alumni relations and fundraising
Learn how understanding your institution or program’s curricular efficiency can inform decisions that improve overall academic success. During this webinar, you will learn how to: Challenge some assumptions of student success Analyze your curricular complexity from structural and instructional perspectives Align curricula with student support services Make decisions and discuss curriculum changes with faculty You will hear three practical case studies that will help illustrate common curricular efficiency problems. Through careful consideration of this important academic data, you can more easily address impediments to student success that you may unknowingly be creating for students.
Learn how to guide FY17 programming using multiple data points. Agenda Aligning Alumni Relations Operations with Institutional Priorities Alumni Relations Metrics Understanding operational, transactional, and attitudinal measures Evaluating the program comprehensively Assessing event performance Measuring alumni engagement and attitudes Evaluating other alumni relations operations Developing metrics for individual staff members Considerations for small shops, large shops Determining the Right Metrics for Your Shop Communicating Metrics to Leadership Using Metrics to Guide Planning
Limit potential liabilities for students and your institution with well-defined guidelines. Agenda Setting up the internship Rights and protections of interns Rights and protections of institutions Recent events Designing the Internship Intern’s relationship with employer Handling confidential material Intern’s relationship with school Traveling liabilities Traveling out of state Traveling abroad Rights and protections of interns Healthcare Compensation Employment law and constitutional protections Recourse for injuries Implications of the Affordable Care Act FLSA implications Where school risks meet intern rights Employment law Clery/Title IX and other compliance Risk management Shifting liability/responsibility
Make online copyright compliance a part of your institutional culture. Agenda Copyright: An Overview Intellectual property basics: Patents, trademarks, copyright Exclusive rights Protections Fair use University ownership policies Rights in the Context of Online Courses What the law says Campus policies Contracts Critical Updates for 2016 Final Q&A
Improve your email communications to attract prospective international students. Agenda Email tools & technologies Information systems and CRM use Low-cost email tools Email communication at the inquiry stage Timing, frequency, and message Institutional examples Email communication at the yield stage Key yield messages Timing and frequency of communication Institutional examples
