Branding and Marketing Your Leadership Annual Giving Program

A vibrant leadership annual giving program not only serves as the core of a successful annual fund, but it can be one of the best tools to build the pipeline to major gifts. Yet, institutions struggle with how to create a separate identity for their leadership giving programs, and how to best communicate the opportunities available and their impact on the institution. In this online training, our expert instructors will show you how they strategically restructured their leadership annual giving program communications with enhanced branding, specific and targeted solicitations, and a more robust stewardship strategy.

Improving First-Year Student Experience Programs for At-Risk Students

First-Year Student Experience (FYSE) programs have been identified as a high-impact practice for increasing student persistence and success. Yet, many student populations remain at risk for attrition because they aren’t getting connected to critical resources when and how they need them most. Are your FYSE programs doing everything they can to strategically support at-risk students to ensure they return to campus for their second year? Join us for an online training to learn how to maximize your FYSE program’s effectiveness for at-risk student populations. Our expert faculty will walk you through national trends and how to create a localized plan of action on your campus. In addition, you’ll learn how to measure, evaluate, and report outcomes data to ensure your FYSE program is having the greatest impact on student success.

Social Media Metrics and ROI for Admissions

Are you able to measure how your social media efforts impact recruitment and admissions for your institution? Agenda Setting social media metric benchmarks and goals Research / Case studies Connecting activities and department goals Auditing your efforts Establishing a baseline Tracking time investment Identifying what to measure and track and when Qualitative measures Quantitative analytics Reporting styles Quarterly and annual reports Calculating ROI Establishing communication benchmarks How to calculate the “cost†of your social media efforts Tracking the impact of your social media efforts Linking “cost†and impact to determine worth How to use this information to make efficient social media choices going forward Allocating resources Refining content strategies

Creating a Stop-Out Program to Increase Completion

Many institutions report that retention and graduation rates for students are declining due to a “stop-out” phenomenon. Employment, family, and financial issues are just some of the complex logistical concerns contributing to students’ suspension of study. Institutional stop-out programs offer the support, counseling, and procedural engagement that help these students return to school and complete their degrees. However, implementing a stop-out program carries challenges from gathering the right data to strategic outreach and creating campus-wide buy-in. Learn about the University of North Carolina at Charlotte’s 49er Finish Program, an effective stop-out project in action; start taking the steps to create a program on your campus.

Onboarding Spring Admits for Future Success Webcast Recording

Approximately 25% of students begin college at a time other than fall term, yet many institutions don’t reflect this in their onboarding processes. Recent research suggests that students starting in non-fall terms encounter substantially different challenges in campus orientation, socialization, and academic performance. These challenges pose a direct threat to both student retention and success. The onboarding process for spring admits begins well before the term itself and is critical to building strategies for student success. Join us to learn about current research and hear practical examples for implementing suggested best practices.

Authentic Assessment Strategies for
Online Learning

Online instruction continues to thrive, but instructors and designers struggle to develop effective forms of online assessment. How can an instructor know if students are meeting course objectives or achieving area competencies if tests and quizzes are not primary assessments? How can you ensure academic integrity and curb online cheating? What other forms of assessment are particularly effective in an online environment? Join us online to learn how to design and develop assessment tools in online instructional environments. Our expert instructor will share examples of assessment questions and how to improve them.

Developing and Maintaining a Strategic Space Database

Effectively balancing both the immediate and long-term institutional goals of space efficiency requires a sophisticated understanding of all campus space. Yet, many space administrators continue to work with rudimentary databases that reveal little beyond room type, location, and square footage. Administrators who are able to redefine and allocate space according to room condition, technology specifications, occupancy, and other telling characteristics possess the sophisticated data necessary to cut through challenging political barriers and become better advocates for the existing space on their campus. Join us for an online training that walks through the process of building and implementing a robust space database that provides the information to drive data-informed decisions on your campus. You will leave with key considerations and an overarching framework for transforming your space tracking techniques in developing a strategic space model for your institution.

Assessing the Quality of Your General Education Program

Does general education represent a canon of knowledge, a set of skills, readiness for a student’s major, or simply a certain number of credits? These questions, along with increasing employer demands and student expectations for developing necessary competencies make it imperative to carefully assess your institution’s general education program. However, general education is difficult to assess because students’ core competencies can be obtained through various pathways. Join your colleagues in this webcast to discuss various methods for assessing the goals and quality of general education. Our expert instructor will focus on using low cost, low effort, turn-key tools to assess general education. This assessment approach, if done effectively, leads to improved student learning and addresses the skills gap that employers demand.

Predictive Modeling 101 for Advancement Professionals

Advancement shops are increasingly turning to predictive models to assess their donor pools and ensure that their most valuable donors are receiving the appropriate level of attention. Despite this trend, many front-line fundraisers are still unclear about what predictive modeling is, how it can be leveraged in their everyday work, and how to calculate a return on investment from the use of predictive models. Join us online to learn the fundamentals of predictive modeling and how your shop can use this model to guide your fundraising strategy. You will hear case studies from institutions across the country that have successfully integrated predictive modeling into their operations.Included in your registration fee is a comprehensive glossary of terms commonly used when discussing predictive analytics.

Integrating Peer Mentors Across First-Year Student Programs

Empowering students to mentor and advise peers can reduce staff workload and free up resources to be leveraged elsewhere on campus. However, detailed planning is required to ensure that your peer mentor programs seamlessly integrate with your first-year student programs. Before launching a program of your own, you must learn how to effectively: Identify where peer mentors can influence first-year persistence Recruit and train peer mentors Assess your program’s effectiveness Join us to learn how to build a peer mentor component into your first-year student programming. Centered on Longwood University’s model, this webcast will prepare you to design a program that utilizes a team of peer mentors to engage first-year students and positively affect student persistence.