Confidently collect market demand data, analyze themes, and use your findings to make programmatic decisions. Overview Learn a comprehensive and highly-practical method for assessing the demand for new and existing academic programs at your institution. This series will provide the knowledge, tools, and strategies you will need to incorporate market research and analysis as part of new academic program proposals or ongoing program evaluation in a highly collaborative way. Session 1 focuses on the process for conducting market research and preparing an analysis. You will leave with a sample market analysis and guidelines on data collection. Session 2 focuses on how to use the data. You will hear about a recent market analysis scenario and its impact on current programming decisions. You will leave with strategies for collaborative decision making for determining whether to keep, stop, or start an academic program. Templates, Samples, and Resources Included In addition to the live content, each session comes with resources that you can use to both conduct market analysis and utilize the information that you collect as a result of that analysis. Resources include: Sample market analysis for an academic program A list and guide of trends in workforce and labor market research Sample timeline for academic program development […]
Navigating a crisis requires preparation and strategy—is your institution equipped to effectively handle a crisis? Overview Join us for a two-part webcast series that will help leaders make key strategic and operational decisions during an emergent crisis. Session one will focus on Leadership Roles and will teach you how to: Proactively assemble a Crisis Action Team comprised of multiple functional areas on campus Clarify the role of the president in both everyday operations and crisis management Communicate effectively with the board throughout the crisis Session two will focus on Leadership Actions and will help you craft a mission statement specifically for the crisis to help dictate: With which stakeholders you should communicate How to ensure that everyday operations continue and are not affected How you can ultimately come out stronger as an institution on the other side Both webcast sessions will include real examples from higher education.
You don’t need a robust budget to develop and use personas—join us to learn how. Overview Join us for this two-part series to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. As part of this conversation, we will discuss: Eleven elements of an effective persona Data to consider to inform persona creation How personas can inform marketing planning, media decisions, content strategy, and design considerations Guidance for continually updating and integrating your personas into your marketing strategy Session one will focus on creating effective personas. Session two will then teach you how to integrate these personas meaningfully into your marketing efforts.
The research is stark; over 90% of strategic plans don’t get implemented. Why is this, and what can institutional leaders do to improve their chances for success? Pat Sanaghan has led the design and implementation of strategic plans at more than 100 colleges and universities across the United States and Canada. During this one hour webcast, he’ll skip the theory and show you what actually works and how to ensure progress on your most important priorities.
Department chairs are the crucial link between upper-level administration and faculty. A strong and effective department chair can significantly enhance academic life for both students and faculty. However, research suggests that many institutions do not recognize the critical importance of identifying and developing talented faculty with the skills needed for this position. Join us online as we work with you to identify a “bench” of future academic leaders within your unit and to effectively develop their capabilities as a department chair by focusing on the following: Identifying the talents essential to successful department chairs Working with new department chairs to build competence, credibility, and leadership skills Ongoing development, feedback, and support of new department chairs
To confront the current and future challenges facing higher education we need our best leaders to step forward. Too often, however, leaders who have the right set of skills and motivations are hesitant or reluctant to lead. They wait to be recognized; they feel uncomfortable “selling” their accomplishments; and they don’t want to “play politics.” The unfortunate result is that neither the individual nor the institution benefits. In this webcast, we’ll differentiate from issues of self-confidence and imposter syndrome, and take a deep dive into what causes some leaders to hesitate and what they can do about it. We’ll also look at organizational factors that contribute, as well as how existing leaders can identify and support these promising new leaders.
Making the right decisions are tough for any leader under most circumstances. But when decisions will inevitably create pushback, when jobs are on the line, or when there are no clear answers, it can be so stressful that many leaders freeze in place. How can you build the courage to act as a leader at your institution? Using real scenarios from higher education, we’ll explore a series of practical steps a leader can take to build both their awareness and ability to make decisions that are fraught with complexity and ambiguity.
Better prepare yourself for the rigors of academic deanship. Agenda To help you identify and utilize leadership best practices as a dean, we will address the following: Characteristics of an academic leader Four leadership best practices Building a strong leadership team Ensuring an inspiring vision Communicating with emotional intelligence Encouraging continuous leadership and professional development
Learn risk management essentials before supervising and implementing study abroad programs at your institution. During this hour-long webinar we will discuss four risk-management essentials that every study abroad program needs, including: Properly defining the logistics of your program Student health and safety Communication Crisis management We will wrap up our learning by exploring new and emerging threats that study abroad programs are currently facing. You will leave better prepared to mitigate risk factors and the potential for harm.
Utilize intrusive advising practices to identify and aid students who are in danger of failing or dropping out. Agenda Making the Most of Critical Timing in Your Outreach Points Academic Calendar Registration Course WD ADD/DROP Financial Dates Enrollment Calendar Improving Interdepartmental Communication Advisory Councils Dean’s Council Liaisons Sharing Data Utilizing Data and Predictive Modeling to Inform Your Practice Tools: Noel-Levitz, LASSI Predictive Algorithm Models How to Get Data in Advisor’s Hands Engaging Students Through Coaching Maximizing Content and Delivery in Student Meetings
Set your new major gifts officers up for success with an effective onboarding plan. Agenda After briefly discussing common onboarding pitfalls and sharing their personal onboarding success story, John Dinkens and Dan Bolsen will walk you through a 30-60-90-day MGO onboarding plan according to key monthly outcomes: Day 30: New hire should be familiar with the key internal and external stakeholders and fundraising priorities across campus. Day 60: New hire should be making five significant contacts and five donor visits per week. Day 90: New hire should be “off and running†with donor visits. You will leave with an understanding of how you can flex this onboarding plan based on your own and your new hire’s strengths.
Move beyond one-sided content in your university magazine and encourage more engagement. Agenda This session will offer you many different ideas on how your readers can interact with your magazine and how you can choose ways to implement these pieces based on your goals and purpose. Examples will include: Eliciting nostalgia, including illustrating alumni memories Stories built by editors around real Class Notes content Opportunities for readers to submit content based on prompts
Be more intentional with how your donor recognition programs are leveraged. Agenda Reasons to Rethink Your Donor Recognition Programs Using a Audit Tool to Identify the Recognition Programs You Need Most Customizing Programming, Communication, and Branding Based on Your Results Focusing on annual giving Consecutive giving Leadership annual giving Focusing on lifetime giving: Major gifts Planned gifts
Let your platform drive your content – better engage your target audiences. Agenda The presentation will consist of two main sections as follows: Fundamentals of a distributed content strategy How this differs from traditional content strategy approaches Understanding your audiences and preferences Pairing your message and platform with audience expectations Applying a distributed content strategy Best practices for creating platform-specific content Measuring the impact of distributed content strategies Educating and training others on campus Specific examples will be included in both sections to help you apply what you are learning to your own work throughout.
Overview A shifting landscape of federal research funding and declining corporate research and development budgets make university and industry partnerships highly attractive for both sides; however, opposing values and interests can make such partnerships especially tricky to manage. Join us for a series of webinars that will guide you through the nuances and complexities of these research partnerships. Over seven sessions, we’ll carefully cover the most critical considerations for creating win-win relationships: Navigating the benefits and challenges Managing expectations and creating relationships Establishing contacts and handling proprietary information Preparing proposals and budgets Addressing compliance and contracting issues Negotiating intellectual property (IP) Leveraging government involvement AI and UIDP Academic Impressions (AI) and the University-Industry Demonstration Partnership (UIDP) have partnered together to offer this series of webinars. Members of both organizations will be able to retain their respective member pricing and archiving privileges. See registration details for more information.
Successful climate surveys are transparent and actionable – are you well-positioned for such an undertaking? Many institutions sink thousands of dollars into a climate survey, yet struggle to get adequate response rates and translate the data into truly actionable results. Join us for a webcast that will teach you cost-effective and efficient strategies for navigating the climate assessment process successfully on your campus. Our expert instructors from Grand Valley State University will share research-based best practices for how to: Work with senior leadership to build a case for and gain clarity about the value and goals of climate assessment for your institution on the front end Roll out the survey and ensure you receive a healthy response rate Share the results with campus constituents in a transparent and productive way Ensure that your results translate into meaningful change at the programmatic, service, and dialogue levels on campus You will see specific examples from GVSU’s own climate assessment work and results along the way.
Learn how to create an environment of interdisciplinary research and scholarship on your campus. Agenda During this 60-minute webcast we will help you develop a strategy for implementing interdisciplinary research on your campus, including: How to prioritize research areas Nine potential options for creating interdisciplinary research with limited resources Creating a research structure to support collaboration Incentives and rewards to fuel targeted research areas We will close by reviewing a comprehensive research cycle you can utilize after establishing your research areas.
We’ve all suffered through bad meetings. Given how much time we spend with our colleagues, this pain has real consequences for our teams and institutions. The stock advice around “making an agenda” and “drafting action items” will only do so much to make meetings more effective. Our Meeting Success Kit will help your organization start focusing on the less obvious components of meetings that can significantly shift how people engage and how they build agreement. As higher education continues to face significant and fundamental challenges, you must be able to convene and engage diverse stakeholders on key topics in order to meet your goals.
Join tax specialists online to discuss your concerns on the recent changes. Overview The new tax legislation signed into law in December 22, 2017 will affect how higher education operates. Join us for a free online forum to discuss tax reform and its impact on donors, financial aid, exemption status, employee incentives, and more. Upon registration for this free webcast you will receive a brief survey on your current questions or concerns that will guide our discussion. While we can’t provide all the answers, this discussion will encourage you to think about how to best prepare for tax reform at your own institution.
Join us for a webcast that will showcase a successful model for streamlining the institutional scholarship administration process through centralization. Mark Walter from the University of North Carolina at Charlotte will discuss: The challenges the institution previously faced with scholarship administration How they entered into conversations about changing the model How they conducted a subsequent audit of their current processes: application, review, and awarding The decision to create an entirely new central scholarship office and adopt scholarship administration software You will learn about critical pieces of the centralization process, as well as pitfalls to avoid if you are considering a centralized scholarship administration process at your own college or university.
