Using Social Media Creatively to Increase Donor and Alumni Engagement

Learn how to keep social content and ideas fresh and exciting across platforms. In this suite, Lynne Wester will show examples of how to incorporate fun, gratitude, and conversation into posts to better engage donors and alumni. This package of six 8 to 12 minute sessions, one media platform per session, is designed to help […]

Rethinking Faculty Mentorship

Learn how to use elements of network-based mentoring to improve your existing mentoring programs Agenda Compare and contrast traditional and network-based mentoring Operationalizing network-based mentoring Identify mentoring needs for faculty Formats/locations for networking-based mentoring Innovative network-based mentoring at different levels Tips for mentors and mentees Assessing the impact of network-based mentoring

Preparing Faculty for Academic Leadership Webcast Recording

Making the transition from faculty to academic leader can be both difficult and stressful. During this online training we will focus on the skills needed for faculty to successfully transition to an academic leadership role. We will explore: Skills faculty need now to prepare them for their next role Transition challenges and ways to combat […]

Micro-aggressions and Workplace Bullying

Proactively address microaggressions to create a more welcoming organizational climate.   Overview Learn how to proactively identify and remove microaggressions and bullying from your office, department, and institution. Addressing these toxic workplace behaviors can help you reduce absenteeism, turnover, and employee complaints while improving your organization’s climate. During this two-session webcast you will examine critical […]

Tools for Creating a Brand Culture at Your Institution Webcast Recording

After an institutional brand is in place, higher ed marketers often feel the need to play the role of “brand police” rather than taking meaningful steps to move the needle on brand culture and adoption. Join us for a webcast that will help you move more strategically toward a meaningful brand culture at your institution. […]

Five Steps for Sub-Branding in Higher Education (Webcast Recording)

Join us for a webcast to learn how to approach and conduct a successful sub-branding process for your individual schools, colleges, departments, or centers on campus. Our expert instructor will present  five steps that he has used to work alongside faculty and staff in various colleges on his own campus to create sub-brands that also […]

Creating a Framework for Proactive Issues Management

Agenda The webcast will consist of three main sections: Step 1: Identifying You will see a comprehensive list of potential issues, broken down into categories, that have occurred on other college and university campuses. Step 2: Prioritizing Our instructor will walk you through a self-assessment tool to help you prioritize which issues—based on your campus […]

Influencing Without Authority

Learn how to more effectively use your professional capital to influence your colleagues. Agenda Overview Authority vs. influence Building relationships that grow your influence Influencing Up Using the power of persuasion Highlighting your competence in handling complex issues Influencing Across Leading and mentoring peers Finding common ground Influencing Down Listening to key messages Showing interest […]

Fundraising for New Department Chairs

Strengthen your fundraising knowledge as a new dean or department chair. Agenda Understanding Higher Education’s Fundraising Context Philanthropy vs. charity Engagement continuum Donor pyramid and pipeline Building a culture of philanthropy Collaborating with gift officers Key Fundraising Functions as Department Chairs Developing your vision Mentoring faculty

Creating a Business Case for New Academic Programs

Learn how to conduct the necessary market and financial analyses for vetting new academic programs. July 27 & August 3, 2017   Overview Learn a comprehensive and highly-practical method for assessing the viability of new academic programs at your institution. During this two-part online training you will look at the market and financial analyses that […]

Overcoming Three Root Causes of Resistance to Change

Resistance to change happens; learn how you can manage it more effectively. Agenda Common scenarios in institutions undergoing change How individuals experience change Addressing the three root causes of resistance to change (scenario activity) Thought-based resistance Fear-based resistance Capacity-based resistance Resources

Integrating Large-Scale Digital Displays in Academic Libraries

Engage your campus, showcase special collections and research, and support digital scholarship. Agenda What are current trends around digital displays? What are the key considerations you need to think about when planning and managing a digital display? How do you assess your capability for supporting a large- or small-scale digital display? What are the budgetary […]

Predictive Models for Enrollment: Showcase of Three Examples

See how another institution is approaching predictive modeling for enrollment. Agenda During the webcast, our instructor will walk you through three models: an Inquiry to Applicant model, an Applicant to Enroll model, and an Admit to Enroll model. For each of the models, we will cover the following four points: Rationale and strategy behind the […]

Building the Infrastructure for a Culture of Philanthropy in the Digital World

Be more intentional and strategic with your digital philanthropy efforts. Agenda Laying the Groundwork Perform needs assessment Explore available tools: crowdfunding, giving days, digital communications Cultivating leadership buy-in Making the case to the institution 5 essential elements: inclusion, transparency, collaboration, empowerment, celebration Partnerships Across Campus Within advancement, including alumni relations Marketing and communications Athletics Digital […]

Developing Presidential Voice: Toolkit for Marketing and Communications Webcast

As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and […]

Working with a Donor’s Financial Planner Webcast Recording

Are you having more conversations with donors’ financial council? It is important to know how to talk with your donor’s financial council effectively to ensure a successful gift planning process, especially as more gift officers find themselves conversing directly with financial advisors and certified public accountants. Join us to hear from an expert planned giving […]

Developing an Assistance Animal Compliance Policy

Learn sound guidelines for managing assistance animals on campus. Agenda Why Are We Talking about Assistance Animals? Definitions: Assistance animals vs. service animals vs. emotional support animal Fair Housing Act vs. Americans with Disabilities Act Assistance Animal Myths Debunked WHAT can you ask about the animal? WHO needs to be involved? WHERE are they permitted […]

Strategies to Improve International Alumni Engagement

Learn how to better engage your alumni living abroad. Agenda Building the Foundation Clubs/chapters Volunteer structure Formation and sustaining What can be done from afar How to monitor Planning Engaging Programming and Events Events – tradition, service, networking, social Faculty travel Partnering With Other Institutions

Adapting Non-Profit Strategies for Higher Ed Fundraising Success

What can you apply from the non-profit world to improve your own fundraising strategies? Non-profit organizations outside of higher ed are typically seen as lean, cross-functional, and adaptive. As such, they have many creative ideas for proposals, events, and volunteers that gift officers can use to grow their own fundraising abilities and success. Join us […]