Leverage your campaign communications to engage donors and elevate your brand. Agenda Branding 101: Understanding what a brand is Linking your institutional and campaign brand Which comes first? Do people give to an institution or to a campaign? How can a campaign brand resonate with and challenge the institutional brand? Examples of complementary institutional and campaign brands Considerations for comprehensive vs. initiative-based campaigns Auditing existing campaign communications Engaging your donors in creating a compelling campaign brand Inviting donor input throughout the campaign branding process Conducting informative focus groups Identifying spokespeople and ambassadors for your campaign brand Developing your brand strategy Telling the story donors want to hear Getting started: Planning and deploying a brand for your campaign Resourcing a campaign brand Leveraging recognition opportunities
Identify how to avoid common pitfalls in shared services implementation. Agenda Key Drivers Understanding where you are today Defining factors of the business case Forming your project team: internal and external stakeholders Job function and responsibility assessment Critical considerations to begin Aligning your objectives Identifying opportunities and defining scope Principles guiding your approach and decision making Determining appropriate governance Identifying and engaging stakeholders in the process Establishing primary and secondary stakeholders Developing and aligning stakeholder engagement strategies Involving stakeholders in the analysis of options Next steps to begin your assessment Resources
Learn how to build an effective and lasting partnership with your athletics department to raise more support for your institution. During this webcast, you will learn a replicable model for partnering with your athletics director to: Develop shared fundraising goals Ensure consistent messaging with donors Increase the total dollars raised between your offices During this training, you will hear from both an athletics development officer and athletics director to understand a model of a high-performing partnership. “The Building Relationships webinar was a tight presentation. Utilizing both an athletic director and advancement officer, the presentation hit on all aspects of collegiate athletic department fundraising.” Brian Brase, Director of the I Association, Indiana University
New learning spaces require a significant amount of institutional resources and present a great opportunity—but only if you appropriately support and engage your faculty. Having a sustainable faculty development program maximizes the impact that new learning spaces have on the quality of student learning and advances in instructor pedagogy. Join us to learn how to implement a sustainable faculty support plan that engages faculty over the long term to improve student learning and maximize the learning space. We will also examine the essential stakeholders within the process and the most crucial topics to cover in expanding the impact of new learning spaces.
Storytelling that builds affinity for your institution lies at the core of every good university magazine. However, selecting the best medium to deliver the story is equally important. Aligning content across the available platforms is essential to creating a great magazine. Join us online to hear from the expert behind some of the most award-winning university magazines. You will learn best practices for developing a content strategy that prioritizes which stories and content deserve coverage in your institution’s digital and print platforms.
Get fresh ideas for donor relations from Lynne Wetser. Overview Join us for an exclusive online chat with Lynne Wester focusing on three innovations in donor relations. This 45-minute session is only available for our AI Advancement Pro members; bring your pressing donor relations questions and get them answered by an expert.
Take your student affairs case manager position to the next level of care. Agenda Fostering the growth of your case manager program Redefining your focus Generalist vs. specialists Changing your services for students Marketing of services Timeliness of services Changing services to the rest of campus Building training for the rest of campus Furthering your connections
Learn how you can successfully combine a major and planned gift into a single ask. Agenda The giving potential of blended gifts Identifying when a blended ask is the best ask Tactics for bringing up a planned gift and making a dual ask Case studies The loyal annual gift donor with potential The worried about retirement donor The reluctant philanthropist donor Goal setting for success Tools to help track and secure blended gifts Shared metrics for blended asks
Learn how to improve your productivity using proven time management practices. Agenda Bigger practices that are harder to implement Managing email Evaluating meeting effectiveness 5 ways to deal with procrastination Developing discipline Creating “chewable chunks†Smaller tactics that are easier to implement Asking for help 5-minute rule Celebrate small victories Bunches and bundles The myth of multitasking Doing vs. achieving
Improve your success rate for scheduling first appointments with prospects. View this pre-webcast recording that covers the fundamentals of planning your calls, including building your confidence and knowing your style, using prospecting findings, answering the two, key initial questions, planning anchor and supporting appointments, and using electronic resources to ease travel and budget pressures. It is highly recommended that you watch the online training module prior to the webcast. Agenda Making the Call: What you need Finding background prospect information Creating a prospective written conversation outline Demonstrating institutional knowledge and passion Moving Through Receptionists and Assistants Outlining or Scripting Your Meeting Introducing yourself, moving the conversation, and inspiring the meeting What to note during and after your call Getting by common excuses and rejections Samples of Written Plans Addressing Common Cold Call Challenges: Role-plays This program is a part of our Fundraising Essentials Series.
Learn about a career services model that benefits students, faculty, and employers. Agenda This is a short broadcast designed to showcase an innovative practice in higher education. In 45 minutes, you will hear a colleague’s success story, learn main successes and challenges of a model, have the opportunity to ask questions and get a few pieces of advice about how to proceed on your campus.
Don’t let leadership derailment damage your organization. Agenda What is derailment? Tell-tale signs of derailment 6 things you can do today to prevent derailment 10 strategies to implement across your organization Included are two important resources that will be key to implementing the lessons in the webcast: A diagnostic tool to help leaders at risk of derailment A comprehensive paper detailing effective supervisory processes including sample questions to get the dialogue started
Admissions and financial aid staff are often siloed at institutions, creating inefficiencies for both offices and those they serve. Cross-training both admissions and financial aid staff can help your institution maximize resources and improve the quality of the service you provide to prospective and admitted students and their families. Effective cross-training, however, involves a lot of staff buy-in, development of a training curriculum, and retraining of staff on both sides of the house—all of which can be difficult to accomplish in their own right. Join us for a webcast that will illustrate how Ohio Northern University cross-trained its admissions and financial aid staff to perform similar functions. You will walk away with a holistic picture of how to cross-train your own staff. We will take a comprehensive look at the beginning stages of buy-in and support continuing through the latter phases of implementation and measuring outcomes.
Despite department chairs being responsible for many aspects of budgeting, faculty should play a role in the process. Unfortunately, most faculty are doing little or nothing in this regard. With a clear understanding of the budget, faculty can provide input about savings and other unexpected funds. This understanding can help your institution become more efficient and make better financial decisions. Join our expert instructor online to learn how budgets are so much more than just a series of line items detailing income and expenses. You will gain a clear understanding of budgeting. Plus, you will leave knowing how you can contribute to your department’s budgeting processes and obtain resources for your department.
Learn how you can get more direct and candid feedback from your direct reports. Honest concerns, suggestions, and ideas will all help you to affirm that you are on the right path, yet many leaders do not have access to this unfiltered information. Get an in-depth examination of why and how leaders are “seduced” into believing they are taking the right course of action. You will leave with nine powerful lessons that will help make you a more effective leader. In addition to the live webcast, all attendees will receive The Seduction of the Leader in Higher Education, a 40-page paper written by Patrick Sanaghan and Kimberly Eberbach.
Make better programming decisions based on student outcomes data. Agenda Getting your data Partnering effectively to obtain the programmatic data you need How do I know what questions to ask to get the data I need? How do I know which type of analysis to ask for? Understanding your data Interpreting the results of your statistical analysis Finding nuance in the data Working example: descriptive statistical results Working example: multivariate regression analysis results Making data-informed decisions Building a data-informed decision-making culture Translating results into programmatic decisions
Many stop-out programs settle for offering a limited number of degrees and little flexibility concerning the timelines for degree completion. The leadership at the University of Memphis reached higher, building a comprehensive, decentralized program that offers returning students more degree options that can be attained more quickly. Join us in an online training to learn more about the University of Memphis’ premier stop-out program, including the steps, challenges, and opportunities addressed throughout its development. You will leave with tips on: Building an entrepreneurial culture for degree completion Establishing defined roles and responsibilities Strengthening partnership to develop credit granting options Securing required resources
Financial literacy programming is more crucial than ever as average student debt climbs to over $33,000 and as federal financial aid funding is increasingly tied to retention and graduation rates. Despite this fact, professionals charged with designing and facilitating their institution’s financial literacy programs struggle to engage students and encourage participation. As a result, many financial literacy programs lack student attendance and involvement in critical conversations. Join us for an online training that will help increase student participation in your financial literacy programs by showing you how to: Involve students in program design and delivery Market your programs to different segments of your student audience Assess the effectiveness of your programs
Learn practical strategies to help you successfully gain faculty buy-in for student success initiatives and programs. Collaborating across campus to achieve student success requires diligent work, planning, and intentional tactics on the part of student services staff. Not every outreach to faculty is successful, but this webcast will help you put your best foot forward. You will get distinct tactics and a comprehensive resource to help you gain buy in for various student success initiatives, including: Faculty Advising Early Alert Programming First Year/Second Year Experience Tutoring/Supplemental Instruction (SI) University Welcome Events Engaging Faculty in Professional Development Adopting Quality Standards for Online Courses See an example of Bernadette’s practical approach to faculty buy-in with early alert here!
Are you effectively prioritizing the donors in your portfolio? Agenda Portfolio Maintenance Establishing your routine Adding assessments and metric strategies to your routine Prioritizing prospects and donors Moving a donor up Pushing a prospect back Knowing when to drop someone from your portfolio
