While the advancement profession has grown increasingly diverse, senior management and chief advancement officer roles remain largely male and white. Women have made strides into senior management roles across the field in recent years, but many are not compensated at the same level as their male counterparts. As institutions attract increasingly diverse student populations, it is important that the diversity of the campus community is reflected across the administration as well. Now is the time to create your career plan and focus on moving into a senior management role. Join us online to gain the tools to guide your career path towards senior management while effectively negotiating compensation and overcoming perceived performance gaps. Our expert instructor will address the following key questions: How do you become an executive director, vice president, or associate vice president of advancement? How do you map your career path to get to the top position? How do you negotiate a competitive salary? How do you assess your professional environment for growth?
Learn from the University of North Carolina’s award-winning student philanthropy programming. Agenda UNC’s Institutional Context, Program Background and Heelraisers Council The Planning Process Other events and touches Calculating dates Marketing your programming Sample Events Stop Day / Tuition Freedom Day Give Thanks Day Tag Day Class Giving Program Execution Responsibilities and duties of student organizers and volunteers Partnering across campus Student stewardship Evaluation Social media engagement Tying back to goals Effect on class giving Lessons Learned Early mistakes Evolution between years
Are you packaging financial aid strategically so as to increase net tuition revenue? Agenda Principles of Institutional Aid Need-based aid Merit aid Athletic aid Aligning Financial and Admissions Goals Admissions perspective Financial aid perspective Shared perspective around net tuition revenue Financial Aid Strategizing: Cost Benefit Analysis and Predictive Modeling What pricing strategies balance institutional and financial goals? What might the impact of these strategies be on future applicant pools? Where does our data tell us we can build an applicant pool? At what cost to the institution? Examples of strategy development and predictive modeling Key Net Tuition Revenue Data Points and Steps for the Future
Most planned giving shops have a marketing plan, but how effective is it? Whether you’re collaborating with a communications team or on your own, an integrated marketing and communications plan allows you to work smarter, not harder. An effective marketing plan will uncover unknown gifts, identify new prospects, and engage current donors—allowing you to demonstrate a tangible return on investment. Join us online to learn how one institution has developed a strategic marketing program that both informs their donors and serves as an effective stewardship tool. Our expert instructor will share practical takeaways for implementing these tactics, regardless of shop size and resources.
Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for: Acquiring new donors Updating alumni contact information Re-engaging lapsed donors and identifying their philanthropic interests Serving faculty and students in their most pressing needs Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.
Financial, academic, and social challenges make student retention a complex issue on any campus. Amidst this complexity, many institutions continue to widely allocate limited financial aid funds without a clear understanding of which students are most incentivized by financial support. Those who are able to accurately target students most in need of financial incentives for degree completion, however, ensure the strongest investment for their students and their institution. Join us for an online training that will help your institution to develop strategic plans for retention-driven financial aid allocation. Primarily, we will address: Which students will be most impacted by financial aid incentives How to design a cost/benefit analysis for optimal financial aid allocation When to communicate and distribute financial aid awards to improve retention
Gain the buy-in you need to improve the transfer credit process for your institution and potential transfer students. Agenda Brief Background on Case Studies Conducting a Self-Audit of Your Process What does your process look like? Who are the stakeholders involved? What data do you currently collect? What data do you need? Separating policy from business practice Gaining Buy-In and Making the Case Involving stakeholders in the planning process Building relationships and gaining allies Strategies for addressing opponents of your initiative Tying your initiative to your institution’s strategic plan Making a compelling case Moving Forward The importance of communication and keeping people in the loop Continuing to collect data Supplementary activities to further buy-in
Implementing collaborative and team-based learning in large, diverse classes has proven to be an effective tool for improved student engagement and learning. The challenge is designing and facilitating your course to effectively identify students’ current knowledge and craft activities that promote a deeper understanding of the subject matter. Join us online to learn how to design your courses to incorporate team-based learning. Our expert instructor will cover how to: Build diverse student teams Assess teams’ current knowledge Create problem-based activities to promote critical thinking Evaluate the team-based experience Instructional designers, faculty developers and current faculty will leave this training with a proven and researched model for designing and facilitating team-based learning courses. During the webcast, we will demonstrate different team-based learning strategies through active attendee participation, allowing you to experience guided team interaction and dynamics.
Supervising staff in residence life is challenging–there is often a trade-off between process-driven management decisions and time-intensive mentoring. Spending too much time on the former undermines staff motivation and satisfaction, while the latter may leave little room for other duties. When faced with staff attrition and stretched resources, is your residence life supervision strategy as effective as it can be? Join us online to learn how the University of Washington implemented supervisory coaching in their residential life department to improve staff engagement. We will examine how coaching is different from other supervising strategies, and how your institution can use this strategy to improve staff development at multiple levels. You’ll also examine how to measure results and select the right way to employ supervisory coaching at your institution.
Effectively engaging corporate partners can be challenging for academics. Differences in philosophy and work design lead to gaps in partner expectations. Understanding the mindset and goals of your corporate partners is key in creating more effective industry relationships for your institution. Join us for an online training that demonstrates the 7 “industry approved” strategies to more effectively work with corporate research partners. Our expert instructor will provide practical tips for: Unifying working processes Adapting to corporate expectations Developing partnership growth Aligning future research paths
Learn how to develop, measure, and improve your international alumni engagement efforts. Agenda Building on the Case for International Alumni Programming Developing Your Program International data management Cultural considerations: Social, professional, and philanthropic Volunteer management Involving alumni in international student recruitment Presidential and faculty visits/tours Collaboration to build your program Global events to build brand and impact Measuring the Success of Your Program Measurement tools Effective solicitations Timeline for ROI Improving Your Program: Looking to the Future
Learn how to take the most effective classroom teaching principles to the online environment. Overview & Agenda Effective online teaching is grounded in the same best practice principles as all other educational mediums. The challenge for faculty is operationalizing these principles for the online environment. Walk through ten key principles to quality online teaching. Our expert instructor will share multiple implementation strategies to actualize each of these in your online course. These strategies will help improve student engagement and course quality. Do you have multiple approaches to include each of these essential components in your online courses? Know your audience Get organized Get comfortable with the technology Communicate expectations Let your personality show Be engaged Build community Plan for the unexpected Provide meaningful and timely feedback Practice continuous quality improvement
Is working with commission-based international recruitment agents right for your institution? Agenda Introduction and Welcome Starting the Conversation Debunking agent myths Motivations behind using agents Reservations about using agents Policy on Ethics and Transparency What kinds of options are there for ensuring the agents you choose are ethical? What will you require of your agents in terms of transparency? How will you commit to transparency on your end? Assessing Fit and Capacity Types of recruitment agents Choices are determined by your own pre-existing international recruitment strategy Institutional/Logistical considerations Next Steps and Questions
Learn techniques for designing your online courses to promote adult student engagement. Agenda Defining trends in adult learning Setting engagement goals through learning objectives Building relevant activities and assignments Leveraging work experience Experiential learning Scaffolding depth of content Designing peer engagement and communication Building interactive discussions Choosing web 2.0 tools Engaging through faculty interaction Appropriately addressing adult learners Managing efficient student support
Learn strategies for better targeting your student recruitment efforts and maximizing ROI. Agenda Managing your enrollment funnel Data collection Technology and touch points Defining student success at your institution Pinpointing your market (demographic, geographic, academic) Leveraging available recruitment resources Budgetary Institutional community Targeting your recruitment investment Specifying your message Personalizing contact with potential students Keys to high-impact recruitment events Learning from trial and error
The work of campus marketing and communications departments continues to evolve and expand. This often results in an increased pressure to demonstrate impact and value. Many campus marketing teams are decentralized, in need of reorganization, struggling with the impacts of digital and social media, and lacking the resources needed to accomplish the tasks that are now considered “critical” in higher education. Join nationally recognized higher-ed marketing experts Elizabeth Scarborough and Jason Simon online to explore new ways of organizing your marketing team to maximize results. We will discuss required skills and opportunities for revisioning your department’s role and purpose, examples of various institutions’ marketing organizational charts, and how to decide which structure might be best for your campus.
Learn critical updates for your Title IX first response and investigation procedures. Agenda What’s Changed? Title IX and the OPS Agreement Sworn vs. unsworn officer implications Streamlining Communication Plans Local law enforcement MOUs Title IX coordinator division of labor Responsibilities of Campus Safety Victim-centered first-response protocol Investigative considerations Documentation for Clery Act reporting What Now? Ongoing compliance efforts: policy, training, and prevention Action steps to get you started today Final Q&A
Many academics are searching for new strategies to showcase evidence of student learning. At the same time, students increasingly desire coursework that reaches beyond the boundaries of their campus to showcase academic and personal growth. The use of blogging in ePortfolios is a perfect solution to meet assessment and student engagement needs. Join us for a webcast as we examine seven key strategies for incorporating personalized learning into ePortfolios with the use of student blogging. Our expert instructor will walk you through the process of integrating blogging into the ePortfolios of both courses and programs. Further, we will examine the major challenges you stand to face, including: Determining the appropriate hosting platform Prompting quality student reflection Providing efficient instructor feedback Leveraging blogging to influence learning assessment
Using Twitter to enhance student engagement and learning. Agenda Faculty best practices in building a Twitter presence Tweet frequency, timing, and content Build your personal learning network Twitter tools Preparing your course Student accounts Informing students on privacy and safety Creating course lists Facilitating peer communication In-class strategies Out of class uses Increasing student-faculty engagement Learning activity case studies
Do you have the clarity you need to update your Title IX grievance procedures? Agenda Grievance Procedures Decoded A checklist for the Dear Colleague Letter’s “musts,†“shoulds,†and “prohibitions†Interpreting the 2014 updates One size DOES NOT fit all Case Studies How does this impact your day-to-day? Institutional examples and application What Next? Action steps to get you started today Ongoing compliance efforts Final Q&A
