Book Preview: Writing Meaningful Contact Reports – A Handbook for Fundraisers
by Erin Swietlik, Academic Impressions Contact reports are arguably the most overlooked component of the fundraising process. Advancement leaders at our conferences regularly say that their best fundraisers rarely take the time or care to properly record interactions with donors. These advancement leaders understand that contact reports are a crucial component of the fundraising process, but are concerned that this understanding does not resonate with their frontline teams. The Challenge When development officers complete contact reports irregularly, or assign this task to assistant, crucial information can be lost. Inconsistency of completion and detail leads to reports that lack the pertinent information required to help guide future fundraising strategy. This is especially true when the task is delegated to an assistant who does not have first-hand experience of the relationship or interaction. The challenge of inconsistency is further complicated by the current record-high rate of turnover across the fundraising industry. Without proper documentation of donor interactions, institutions risk the loss of a great amount of institutional and relational knowledge when fundraisers transition from one institution to another. This loss of knowledge can, in turn, result in a loss of traction and a potential delay in securing gifts from these previously engaged […]

