Introduction Like a great many other institutions, we emerged from the pandemic knowing that the disruptions of the last few years would inevitably lead to changes in the preferences and desires of our student population around the educational model and how education gets delivered. We also knew that, to remain successful and competitive as an undergraduate program of ~2,900 students in a typical college of business at a large, public land-grant institution, we needed to keep in close touch with how those preferences were evolving. This article serves to tell that story: how we went about understanding our students’ changing attitudes about the educational model, what the data pointed to, and what changes we made in response. Students now clearly prefer to have online classes in all areas of their curricula, and they prefer asynchronous offerings over synchronous – a large change from what our data was telling us just one year ago. We hope that by telling this story, we urge and inspire other units to do the same: not only is it important to continually monitor and adjust to best meet your constituents’ needs, but those who are willing to adapt quickly have a distinct opportunity to take […]
The Changes You Face Now Are Different From the Changes in the Past We’re well-equipped, in higher education, to meet technical change head-on. We’re often less well-equipped for adaptive change. This is a distinction Ron Heifetz drew, first in his thought-provoking book Leadership without Easy Answers (1998) and later with Martin Linsky in Leadership on the Line (2002). With technical challenges, situations arise where current knowledge, expertise and resources are enough to deal effectively. A technical problem is not necessarily trivial or simple but its solution lies within the organization’s current repertoire of resources (such as updated technology, takeaways from past experience, or decisions to invest more money or people). With adaptive challenges, there are fewer clear answers. Adaptive challenges cannot be solved with current knowledge and expertise, but require experimentation, risk taking, creativity and the ability to use “failures” as learning opportunities. The problem is that we too often treat adaptive challenges as technical ones. On top of this, many people tend to resist or deny adaptive challenges (e.g., Khan Academy, MOOCs, mobile technology in the classroom) because these challenges could dramatically change the way they think and act. Often, these people expect their leaders to come up with […]
A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCHEd Mason, president of EMNR & Associates, is writing this series to assist academic leaders in finding creative strategies to merge public/private funding for existing and new research initiatives. Mason has studied an array of collaborative partnerships between the two offices most focused on external funding (the development office and research & grants), and he will be sharing some of the models he has observed, as well as directions for the future. We hope you will join us for this innovative series: Universities are faced with challenges that range from uncertain economic times to dwindling public support and declines in federal research funding allocations. To thrive in the future, all educational institutions are going to need more nimble and flexible planning and execution. As I noted in my previous article, there are a number of innovative models for leveraging donor and foundation support to fund academic research initiatives. What you need to do is have a clear understanding of your present areas of academic strength and be able to identify your best future opportunities to procure external funding for research that matters to private donors and philanthropic entities. The three-step process I will describe below […]
At many institutions, the limited resources for external relations have been redirected to grow the office’s fund-raising capacity. Communications professionals, with jobs lost and budgets cut, watch two dynamics: the growth of decentralized communications and the growth of a sister office, development – both occurring at their perceived expense. And yet both demand more public relations and marketing support than ever as campaigns commonly reach the hundreds of thousands to billions of dollars. When not driven by an integrated strategy, decentralized communicators often message independently and can leave the central office scrambling to provide back-up support or clean up confusion. This is not a small issue. It is monumental and a problem that can be made better, if everyone understands that they are not silos, but integral agents in making their universities more successful and their students’ experiences more valuable. The successful advancement offices that are rebuilding, refocusing and recalibrating, are following five steps to deepen the relationships between development, alumni relations, and marcom. 1. Define the mission of public relations and marketing. Marketing’s sister offices have defined missions. Alumni relations serves alumni. Development raises private funds. But what is the mission of communications? Communications offices get pulled in multiple […]
This is a time of great transition in higher education. A gradual decrease in undergraduate enrollments has prompted colleges to focus on increasing retention and graduation rates as a means for stabilizing revenue and marketing for recruitment. At four-year colleges, faculty advisement has historically been limited to course planning, although more recent trends—initiated first by community colleges—have used professional advisors to offer wider-ranging services aimed at improving student success. The establishment of retention centers has played a significant role in reducing attrition, while allowing faculty to continue in their traditional role of ensuring their advisees meet graduation requirements. Changing student demographics and perspectives about college bring with them new challenges. The current generation has struggled through COVID and battled the mental health difficulties that accompanied the pandemic as well as the world around them. Students and parents now have new expectations of colleges and their roles in preparing students for a career. Those expectations include helping students to identify a career path, support for academic preparation, and larger roles in assisting students to find placement post-graduation. Families and students assume that faculty will also assist students with stress and mental health issues (a good thing as according to national surveys, […]
Lori is the ninth President of Texas Tech University Health Sciences Center and the first female president in the Texas Tech University System. She joined TTUHSC in 1987, and has held multiple leadership positions during her tenure with the university, including Dean of the School of Health Professions and Provost and Chief Academic Officer. Lori led TTUHSC through an unprecedented global health pandemic. This required the transition of all on-campus academic instruction to online and a workforce of more than 5,000 on six campuses to remote operations. During this time, the university’s team members led collaborative efforts to produce personal protective equipment for its front-line health care team and providers across the region. They also played vital roles statewide in supplying viral transport medium for COVID-19 testing and conducting a national study on convalescent serum as a treatment option for the disease. As President of TTUHSC, Lori oversees a complex, multi-campus institution with Lubbock as the administrative center, and with regional campuses at Abilene, Amarillo, Dallas, Midland, and Odessa. TTUHSC is committed to regionalized, educational experiences provided across six schools that deliver quality education, research, patient care, and community service programs to meet the health care needs of West Texas, […]
I help leaders in higher education navigate change with clarity and confidence — offering a trusted space to quiet self-doubt, recalibrate and lead from solid ground. “I stopped second-guessing myself and started making decisions I could stand behind. Beth helped me build confidence in my role and prepare for what’s next.” My work focuses on helping leaders navigate transitions, manage the stressors of institutional change, and clarify their next steps. I create a reflective and supportive space where you can think clearly, reconnect to your strengths, and lead with a steadier sense of self. What we might work on: I’ve spent decades working at the intersection of leadership and psychology, balancing private psychotherapy practice with executive coaching and consulting. I became a coach after seeing how many talented leaders struggle silently during transitions — not because they lack ability, but because they lack the internal support needed to meet external demands with confidence. My work is grounded in training as a clinical psychologist and organizational development specialist, with degrees from Columbia, Cal State Hayward, and Temple University. I’ve taught at undergraduate and graduate levels and have published on what I call “leadership consciousness.” Outside of work, music keeps me grounded: […]
Sydney AndringaExecutive Assistant to the Vice President of Institutional Advancement, College of Saint Benedict Valerie JonesExecutive Director of Alumnae Relations, College of Saint Benedict Heather Pieper-OlsonAssociate Vice President of Institutional Advancement, College of Saint Benedict Julie ReitmeierExecutive Director of Advancement Systems, College of Saint Benedict In January of 2014, the Institutional Advancement Team at the College of Saint Benedict, a Catholic, Benedictine, liberal arts college for women in central Minnesota, faced a unique and complex set of circumstances. A brand new, first time, president was six months into her tenure; the vice president of institutional advancement (IA) had resigned and announced plans for a pair of interim vice presidents to lead the department; the college had just announced a $100 million comprehensive campaign; and the IA department had recently hired or was in the process of hiring four new staff members on a 24-person team. The president gave us, the senior leadership team in IA, a directive: create stability for the department and focus on retention of the current team. To create that stability and retain our workforce, we focused on creating a sense of belonging for all current and future staff members by creating an extended onboarding process. Not only would the […]
A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCH We hope you will join us for this innovative series: The “3C” Strategy for More Effective Fundraising Advancement and research offices can optimize their strategies to compete successfully for external funds by utilizing the “3C” approach. The “3C” approach is: Strategies for Enhanced Communication Over several decades, advancement and research offices have developed distinctly different approaches for fundraising. Advancement’s role is to procure gifts from donors who have very specific interests in funding priorities. Research works with faculty to compete for grants for specific scientific, outreach and training programs. Also, there are distinct “global” perspectives on each office role in working with their constituencies. Planning, facilitation and open discussions are vital to creating enhanced communication between the two offices. This is a new endeavor for many institutions, so take the time — whether it is 3 months or 1 year — to develop good rapport between your offices. To bridge this gap: Effective Collaboration Strategies Improved communication between advancement and research offices creates opportunities to pursue new funding sources. An effective collaborative model is composed of: Coordination Strategies for Advancement and Research The goal of successfully coordinating grants and gifts is to […]
Because the marketplace for public arenas and sports stadiums is now saturated with corporate namings and sponsorships, many corporations are turning increasingly to the higher education sector for naming opportunities. At the same time, many athletics departments in higher education are striving to become more entrepreneurial, particularly at institutions that have recently cut athletics budgets to preserve funding for academic programs. Yet often athletics directors focus almost solely on fundraising, neglecting the growing marketplace for athletics sponsorships. Though sponsorships are usually far smaller in dollar amount than philanthropic naming gifts, it’s important to realize that: “More corporations are seeing the value of aligning themselves with like institutions to build awareness of their brand. These opportunities deserve more than a cursory glance.”Vincent Duckworth, ViTreo We turned to Vincent Duckworth, partner and chief marketing officer at Vitreo, to learn more about how institutions can take advantage of this changing marketplace. Duckworth offers these four tips. Tip 1: Do You Have a Naming Policy for Your Athletics Naming Opportunities? Duckworth advises that your naming policy needs to provide guidelines around: This policy needs to be transparent and publically available. This ensures both that corporate sponsors can find you — and that you can […]
