While many colleges are making investments in recruiting Latino students, Western Oregon University, a public institution primarily serving first-generation students, has made significant investments in supporting and retaining Latino students. Oregon Live reported that WOU raised its completion rate for Latino students 16% between 2002 and 2007 (the 2007 rate was 49%, actually several points higher than white students at WOU). We asked David McDonald, associate provost at WOU, for advice he would offer his peers on where to start in improving graduation rates for Latino students. Start with Your Data “Start collecting the data now. What are the characteristics of successful versus not successful students?”David McDonald, Western Oregon U Among your Latino students, look for which cohorts are achieving success and which are not. This tells you both where you can reinvest funding for current efforts in order to capitalize on current successes, and where your greatest needs are. Factor in: Conduct an Advising Audit “Start with advising. Is your college really doing what it needs to do?”David McDonald, Western Oregon U Because many Latino students are first-generation and lack the support network that may be available to traditional students, advising is especially critical. In auditing academic advising, look […]
Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well — and how they’re doing it. In this series of four articles (you’re reading the fourth), we ask an expert panel four questions to explore the changing landscape of graduate enrollment marketing: We invite you to use these brief articles to start critical conversations on your campus. Additionally, you can explore graduate student recruitment tactics in depth with these same experts at the upcoming Graduate Enrollment Management conference. We hope to see you there! Here are our panelists’ answers to the fourth of the four questions. Q: What Non-Digital Marketing Strategies Have Been Effective? Sarah Seigle, Academic Impressions. Other aspects of a graduate recruitment marketing strategy that we haven’t yet talked about are print communications and recruitment travel—grad school fairs, on-campus events, etc. What role do non-digital strategies such as these currently play in your own graduate recruitment marketing strategy? How heavily should other schools be utilizing these tactics? Julie Gacnik, Creighton University. While the overall investment in print has declined, and has shifted to digital, print will never go away. As for recruitment travel and events, we […]
Series: Costs Down, Quality Up Historically, initiatives to improve quality have also meant added cost—smaller class sizes, more faculty who conduct research, etc.—but this is no longer a sustainable model for all institutions. What are the innovations that can actually drive the cost to educate a student lower while driving critical outcomes like student success and completion higher? This series offers provocative questions that challenge the cost-quality paradigm and the old ways of managing institutional strategy and growth. Also in this series:Why Good is Still the Enemy of Great for Most Colleges and Universities After a visit to a university campus, I received the following inquiry from one of its academic leaders: Bob, when you visited, you mentioned that we have too many GE course options. We are taking a look at this. What are the advantages of decreasing the number of options? Is this a resource question? What if the course is part of a major? Is there a problem including it as a GE distribution as well? This inquiry deserves a serious response and, as it also affects academic sensibilities on other college and university campuses, I thought I’d write a fuller response. In this article, I will speak briefly to: 1. […]
Here’s how MIT and several partners are developing a Fly-by-Wire system to provide high-quality, differentiated instruction at scale and to better equip graduates to enter the workforce. SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. This was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. MIT, partnering with edX and Arapahoe and Quinsigamond Community Colleges, is developing a Fly-by-Wire system to provide high-quality, differentiated instruction at scale and to better equip graduates entering the workforce with skills valued by employers and industry. Funded by a $2.9 million FIPSE First in the World grant, the Fly-by-Wire system is a digitally-enabled, differentiated blended-instruction intervention that is both scalable and cost-effective enough to meet the needs of learners at a range of institutions. […]
THE SUCCESS AT GETTYSBURG COLLEGE This article is the first in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. Here, Sowell reviews 4 lessons about campaign communications and volunteer management that she and her team at Gettysburg learned — from their volunteers. “Leveraging these key lessons,” Sowell adds, “we have successfully engaged over 100 volunteers in the quiet or leadership phase of the campaign and are tracking ahead of our goal. I believe with volunteers leading the way we will involve more Gettysburgians in the public phase of the campaign, exceed our goal, and groom the leaders needed to be successful in the next campaign for the college.” We hope you will find this article useful and share it with your colleagues. As we embarked on the largest campaign in our school’s history, our campaign consultant gave us some important advice. She said that our campaign must be owned by the president and by the volunteer leadership, not by the staff. We took her advice to heart. With our board chair, we carefully selected each volunteer that would help us during our planning phase. The board chair personally recruited each volunteer, and I believe that got […]
Supporting mid-level and senior leaders as they prepare for the future of higher education and the next steps in their careers. Jennifer is an executive coach and trusted advisor who helps higher education leaders and their teams cultivate the mindset and skill set needed to thrive in an ever-changing world. Drawing from nearly 20 years of progressive leadership experience in higher education, she brings deep institutional knowledge to her coaching practice, specializing in cultivating the critical competencies that enable leaders to break down institutional silos, forge powerful collaborations, and create flourishing organizational cultures. Jennifer has held a variety of leadership positions in academic and student affairs throughout her career, including program director, department chair, and assistant dean. She currently serves as a director of strategic initiatives where she works closely with the provost on developing and coordinating high-priority strategic planning initiatives. Her coaching practice focuses primarily on chairs, deans, provosts, and vice presidents who are leading institutional change while advancing their own career trajectories. Jennifer’s approach combines evidence-based frameworks with practical communication strategies, ensuring leaders can effectively navigate complex challenges while building sustainable success. Jennifer has coached hundreds of leaders across institutional types, from R1 universities to community colleges, including […]
Re-opening academic labs for research is critical but fraught with opportunities for confusion, miscommunication, and risk. Representatives from an array of research institutions met recently in an Open Space virtual meeting to discuss solutions. As a research professional in higher education, you are likely thinking about or in the process of relaunching operations after COVID-19 closures. You are coordinating to bring researchers back on campus, establishing guidelines for human subjects and animal research, and organizing communications to your stakeholders. Before you go further, have you considered consulting with others who are in your position or have already taken the next step? On May 21, 2020, leaders in academic research from just under two dozen campuses met online to discuss the issues entailed, using an Open Space format to surface the most critical questions and working collaboratively to produce solutions. This virtual workshop was unique in its format, the second in an ongoing series of Group Collaboration workshops held by Academic Impressions. (You can read about the first in the series here.) The Group Collaboration is a format you don’t usually see in a virtual professional development event; each of our virtual workshops provides an active learning environment where participants can explore […]
Leadership is hard Let’s face it, leadership is hard and exhausting. Leadership was hard before the Covid-19 pandemic, and the additional complexities that leaders have been facing over the past year have been significant. Leaders at all levels are increasingly finding themselves making more decisions more quickly, with more significance, and with less information. The risks we are managing have increased. Our teams are looking to us for vision and guidance while we manage all of this new complexity and challenge. And we are doing all of this while working at our kitchen tables and in virtual meetings. We have had to acquire a whole new set of skills to lead in a remote or hybrid environment literally overnight. Leading teams and managing ourselves during these conditions is not for the faint hearted and it necessitates that we build our toolkit to tackle leadership in new ways. Now we are starting to look to the future with hope and optimism, knowing that some things will never return to the way they were before the pandemic. They can’t, and in many ways, they shouldn’t. Acknowledging and validating that the work of leading is hard right now (and really always was) is […]
MORE RESOURCES FROM THIS AUTHOR Jessica Cloud, CFRE, is the author of Successful Fundraising Calls: A Phonathon Scripting Workshop, in which she critiques and revises 6 real phonathon scripts submitted by institutions across North America. In this book, you will learn the pillars of writing effective scripts; review sample LYBUNT, SYBUNT, young alumni, and future donor scripts; explore Cloud’s in-depth critique of the samples; and view revisions of the sample scripts. You can also read more of Cloud’s advice for phonathon managers in these complimentary articles: A Quick Assessment for Your Phonathon ScriptsHow Data Mining Can Increase Direct Mail AcquisitionHow Data Mining Can Increase Phonathon AcquisitionScripting for Acquisition Calls Here are 11 things you can do right now to set your phonathon up for success this fiscal year: 1. Cultivate your relationship with Advancement Services. The database folks are crucial allies for any fundraising professionals, but as a phonathon manager you are even more dependent than most other fundraisers upon the cooperation of this group for your success. Good data gives you a head start in phonathon. Bad data can hold you back all year. I recommend reaching out to gift processing and other advancement services staff now. Start by asking them […]
According to the Open Doors report on international education, international student enrollment has increased every year for the past 60 years. With this trend expected to continue, and international students becoming an increasingly important constituent group, it’s critical for institutions to take a more holistic view at how they’re meeting these students’ needs now and in the future. To help you learn from some of the most effective approaches to serving international students, Academic Impressions offers this series of resources: A Whole-Campus Approach This report offers practical considerations for optimizing the international student lifecycle: Beyond recruitment efforts, institutions need to think broadly about integration into the campus community and the academic curriculum to ensure international students persist and succeed. They also need to plant seeds for future support and giving as these students graduate and potentially return to their home countries. HEAR FROM THE EXPERTS View a free recording of our June 2012 webcast “The Internationalized Campus” to hear from experts Darla Deardorff (AIEA) and Gretchen Dobson (Gretchen Dobson Go Global) about critical opportunities during the undergraduate years to introduce programming that supports international students’ academic success and persistence … and invites them to engage with the institution in the […]
