THE SUCCESS AT GETTYSBURG COLLEGE This article is the first in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. Here, Sowell reviews 4 lessons about campaign communications and volunteer management that she and her team at Gettysburg learned — from their volunteers. “Leveraging these key lessons,” Sowell adds, “we have successfully engaged over 100 volunteers in the quiet or leadership phase of the campaign and are tracking ahead of our goal. I believe with volunteers leading the way we will involve more Gettysburgians in the public phase of the campaign, exceed our goal, and groom the leaders needed to be successful in the next campaign for the college.” We hope you will find this article useful and share it with your colleagues. As we embarked on the largest campaign in our school’s history, our campaign consultant gave us some important advice. She said that our campaign must be owned by the president and by the volunteer leadership, not by the staff. We took her advice to heart. With our board chair, we carefully selected each volunteer that would help us during our planning phase. The board chair personally recruited each volunteer, and I believe that got […]
Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well — and how they’re doing it. In this series of four articles (you’re reading the fourth), we ask an expert panel four questions to explore the changing landscape of graduate enrollment marketing: We invite you to use these brief articles to start critical conversations on your campus. Additionally, you can explore graduate student recruitment tactics in depth with these same experts at the upcoming Graduate Enrollment Management conference. We hope to see you there! Here are our panelists’ answers to the fourth of the four questions. Q: What Non-Digital Marketing Strategies Have Been Effective? Sarah Seigle, Academic Impressions. Other aspects of a graduate recruitment marketing strategy that we haven’t yet talked about are print communications and recruitment travel—grad school fairs, on-campus events, etc. What role do non-digital strategies such as these currently play in your own graduate recruitment marketing strategy? How heavily should other schools be utilizing these tactics? Julie Gacnik, Creighton University. While the overall investment in print has declined, and has shifted to digital, print will never go away. As for recruitment travel and events, we […]
Re-opening academic labs for research is critical but fraught with opportunities for confusion, miscommunication, and risk. Representatives from an array of research institutions met recently in an Open Space virtual meeting to discuss solutions. As a research professional in higher education, you are likely thinking about or in the process of relaunching operations after COVID-19 closures. You are coordinating to bring researchers back on campus, establishing guidelines for human subjects and animal research, and organizing communications to your stakeholders. Before you go further, have you considered consulting with others who are in your position or have already taken the next step? On May 21, 2020, leaders in academic research from just under two dozen campuses met online to discuss the issues entailed, using an Open Space format to surface the most critical questions and working collaboratively to produce solutions. This virtual workshop was unique in its format, the second in an ongoing series of Group Collaboration workshops held by Academic Impressions. (You can read about the first in the series here.) The Group Collaboration is a format you don’t usually see in a virtual professional development event; each of our virtual workshops provides an active learning environment where participants can explore […]
“We’re already seeing … you tell someone to cover their nose with their mask and they roll their eyes at you. Our staff have a lot of anxiety. But we’re all in this together.” “We need students to physically distance and stay safe, and to wear masks, but the academic library is not set up to be, and doesn’t need to be, the ‘COVID police’; what do we do?” by Daniel Fusch, Academic Impressions In mid-August, we held a four-hour virtual workshop in which academic library leaders from across North America convened to share challenges and strategies as they prepare for the fall. Amid all the uncertainty and unpredictability, one thing is clear: For many institutions, the academic library – long core to both the academic and social life of the campus – is only going to be more critical this fall. This is the case both for institutions that have a reopened physical campus and for institutions that are primarily virtual, at which the academic library may be one of the few sites on campus that remains open to the campus community. Our virtual workshops are unique in providing a space where participants can connect with their peers and leading […]
Have you ever opened your email inbox the day after an assignment is due and received an email with the subject line entitled “request for extension of time”? My first thought is “Here we go,” but then I immediately switch my thought process to: “Be objective; my students are adults completing their doctoral degree.” I work with online doctoral students in the school of education for a not-for-profit private university. The average age of our doctoral students is 47 years. These students are adults working in their specialized fields completing their terminal degree to further their professional endeavors. For the most part, they are professionals working full-time, and are married with children ranging from infants to college students to college graduates with families of their own. These individuals are not students in an undergraduate program, fresh out of high school and still deciding “what they want to be when they grow up.” Adult students have many issues in their lives other than completing their doctoral degree. They deal with work deadlines, mortgages and bills, aging parents, sick children, divorces and child custody, to name a few examples. When a doctoral student reaches out to me for help or for a little […]
A pilot project at Farmingdale State College is engaging both freshmen and transfer students in undergraduate research. Here are the details. SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. This was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. Officials at Farmingdale State College, State University of New York, hope to boost degree completion of at-risk students by engaging them actively in undergraduate research. Their new project, “Creating Research Opportunities for Students,” will use their $2.9 million 2015 First in the World grant to mentor and prepare students for research and then offer a hands-on research experience with a faculty mentor, conducted both on- and off-campus. They project that the initiative will increase their four-year graduation rate by 20%. Familiar […]
MORE RESOURCES FROM THIS AUTHOR Jessica Cloud, CFRE, is the author of Successful Fundraising Calls: A Phonathon Scripting Workshop, in which she critiques and revises 6 real phonathon scripts submitted by institutions across North America. In this book, you will learn the pillars of writing effective scripts; review sample LYBUNT, SYBUNT, young alumni, and future donor scripts; explore Cloud’s in-depth critique of the samples; and view revisions of the sample scripts. You can also read more of Cloud’s advice for phonathon managers in these complimentary articles: A Quick Assessment for Your Phonathon ScriptsHow Data Mining Can Increase Direct Mail AcquisitionHow Data Mining Can Increase Phonathon AcquisitionScripting for Acquisition Calls Here are 11 things you can do right now to set your phonathon up for success this fiscal year: 1. Cultivate your relationship with Advancement Services. The database folks are crucial allies for any fundraising professionals, but as a phonathon manager you are even more dependent than most other fundraisers upon the cooperation of this group for your success. Good data gives you a head start in phonathon. Bad data can hold you back all year. I recommend reaching out to gift processing and other advancement services staff now. Start by asking them […]
Supporting mid-level and senior leaders as they prepare for the future of higher education and the next steps in their careers. Jennifer is an executive coach and trusted advisor who helps higher education leaders and their teams cultivate the mindset and skill set needed to thrive in an ever-changing world. Drawing from nearly 20 years of progressive leadership experience in higher education, she brings deep institutional knowledge to her coaching practice, specializing in cultivating the critical competencies that enable leaders to break down institutional silos, forge powerful collaborations, and create flourishing organizational cultures. Jennifer has held a variety of leadership positions in academic and student affairs throughout her career, including program director, department chair, and assistant dean. She currently serves as a director of strategic initiatives where she works closely with the provost on developing and coordinating high-priority strategic planning initiatives. Her coaching practice focuses primarily on chairs, deans, provosts, and vice presidents who are leading institutional change while advancing their own career trajectories. Jennifer’s approach combines evidence-based frameworks with practical communication strategies, ensuring leaders can effectively navigate complex challenges while building sustainable success. Jennifer has coached hundreds of leaders across institutional types, from R1 universities to community colleges, including […]
“Will my students read these suggestions?” “Will they learn from and apply my feedback?” When I was a faculty member, the above questions nagged me and other colleagues as we spent hours grading final papers and projects. I carefully crafted feedback to identify strengths and offer suggestions, even linking to course readings and resources. I hoped students would reflect on my comments to replicate the positive or modify their behavior. But at the end of each semester, I watched the pile of graded work sit in a box. At first, it was a cardboard box outside my office. Today it has become a virtual box in a learning management system. Students saw the end of the semester as the end of their learning, and I began to wonder whether grading final projects was worth my time. Do your faculty feel the same about their administration? Are you letting faculty innovations “sit in a box?” This year, faculty implemented unprecedented innovations as they pivoted to deliver online or hybrid educational experiences while adjusting to dynamic CDC guidelines as well as mounting mental and physical health challenges. They rewrote syllabi, modified assignments, and built and rebuilt online modules. At the end of […]
Over the years, I have had the opportunity to work with over 100 senior teams and cabinets in higher education. Overall, the experience has been quite positive due to the intelligence, dedication, aspirations, and integrity of those veteran leaders. Unfortunately, about 10% of teams I have worked with just never performed well, despite great effort and talent. This article is an attempt to conduct a “post mortem” on the teams that just didn’t make it. These mistakes go beyond some of the essential elements of stellar team performance, such as having a shared purpose, holding each other accountable, open and trusted communication, and high levels of trust. All these are very important, but the absence of these was not responsible for these talented teams’ failures. The following five “mistakes” may sound like common sense, but they are often overlooked when leaders at colleges and universities are building their teams. For a limited time only: We have opened up our leadership content to registered users. Please login or create a free account to read the full paper. 1. The team leader falls prey to the “comfortable cloning” syndrome. “Comfortable cloning” describes our natural tendency to seek out other team members who are similar to us or who […]
