Preparing Faculty For Effective Corporate Partnerships
In January, we shared three effective models for more holistic corporate engagement. This is the second article in our series on corporate engagement in higher education. While partnering faculty members with companies seeking research partnerships is increasingly attractive to colleges and universities, faculty may approach the new partnerships cautiously. Building effective corporate and faculty partnerships requires you to address potential challenges early — ideally before a contract is in place! We spent time interviewing institutions with successful corporate engagement strategies. Here is a review of the challenges, steps to take in addressing them, and key considerations for aligning corporate and faculty interests proactively and responsibly. 3 Critical Challenges 1. Building Faculty Trust and Buy-in At Kansas State’s Office of Corporate Engagement, Director Richard Potter explains that one of their biggest challenges has been to change how faculty partner with corporations, and to build trust in the university’s vision for a holistic approach to corporate relations. They have been asking faculty and departments to share information about existing partnerships with companies, but some have been reluctant to compromise those relationships. At California State University Fullerton, the challenge has been to build faculty relationships with the CSU Foundation, which was established in […]

