Over the last decade, many colleges and universities have launched programs intended to encourage annual giving through the recognition of donor loyalty. In every case that I can think of, these societies are recognizing consecutive giving, which makes sense—we want people to give every year. I am a long-time fan of the loyalty society and the value it can add to a program as part of a comprehensive donor retention strategy but that’s not what this article is about. This article is about what might be missing from the equation. By defining loyalty as consecutive giving, we are in fact, excluding some of our most loyal donors from recognition. Most likely, many of your major donors have not made gifts each year, and while philosophically, we strive to create a culture that promotes annual giving among our top donors, the reality is that there will always be some who don’t give every year. I am not talking about the once-a-decade donor but about the donors that give almost every year. If someone is a seven-figure donor who occasionally misses a year between major contributions, are we serving the best interests of our institutions by not recognizing them as loyal? 3 Ways to […]
In her new book The 4 Pillars of Donor Relations, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement. Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors. The article that follows is an excerpt from Lynne’s book. In all my time in donor relations, I have never heard of a donor who gave an organization a million dollar gift because their name was in a textual list of donors. Yet I must get asked at least once a week what I think of honor rolls and their place in donor recognition and stewardship. I think they have no useful purpose, they provide opportunities to make costly mistakes, they are a huge waste of human resources, time, money, and they are otherwise foolish. Why Honor Rolls Don’t Provide Any Benefit Time and time again, we have asked donors what they want and how they want to be recognized, and the three things that appear most often in their answers are: Donors want handwritten notes from students. They want to meet those that […]
Retaining major gift officers begins on day one—with how you onboard them and connect them with key networks across the institution. A formal process for major gift officer training is one of the key factors in their success that is also within your control. In my article “Recruiting the Right Major Gift Officers,” I encouraged managers to define the specific skills they are hiring for—and seek non-traditional candidates for major gift officers. Now I would like to encourage you to rethink how you onboard and support your major gift officers in ways that encourage their success and retention from day one. Major gift officers, due to their sporadic attendance in the office, need as much clarity as possible, and this is especially true if you are hiring non-traditional candidates who are new to both the work and the institution. This means more than just ensuring that you have a formalized onboarding and training process (one that communicates the unit philosophy, establishes a common foundation of expectations, and outlines options for potential professional development) and clear performance expectations for both input metrics (e.g., contacts, substantive visits, number and value of asks made, and office attitude/collegiality) and output metrics (e.g., dollars raised, […]
Develop the Leaders Your Institution Depends On Academic Impressions Membership is your institution’s strategic tool for growing confident, capable leaders—from first-time supervisors to senior teams driving institutional strategy. Invest in Your Team Why Institutions Choose Academic Impressions Membership Academic Impressions Membership is your institution’s strategic tool for growing confident, capable leaders—from first-time supervisors to senior teams driving institutional strategy. Our programs can be scaled to fit your institution’s needs. Whether you’re investing in a small team or rolling out leadership initiatives campus-wide, Academic Impressions Membership offers a flexible, strategic way to grow leadership at every level. Supervisors gain tools to manage with clarity and confidence Chairs strengthen their ability to lead through influence Mid- and senior-level leaders grow in strategic thinking, collaboration, and communication Leaders at every level develop shared skills, language, and practices that build stronger teams With resources designed specifically for higher education professionals, membership supports both individual growth and institutional priorities—so your people become stronger leaders, and your teams become more aligned, resilient, and effective. Where Membership Makes an Impact Strengthen Everyday Leadership Skills Across Campus Whether formal or informal, leadership happens in daily moments—supervising others, giving feedback, running meetings, or managing conflict. See More Expand Membership […]
Ashlyn Sowell: During my recent leave from Gettysburg College, I travelled to Christchurch to speak to the Educate Plus New Zealand local chapter. I was quite moved by the challenges that my international colleagues face in fundraising after the devastating 2010 and 2011 earthquakes. One woman said to me, “I know we are supposed to have 50% of the money in hand before we start construction on a new building, but we don’t have any buildings!” I followed up with Naomi Wilde, the Community Relations and Development Coordinator at St. Andrew’s College, an independent school, with one question. Her response led to a great deal of valuable information for all of us, and her responses are very worth considering as you look at crisis planning and post-crisis fundraising at your own institution. When I asked her, “What has been the biggest challenge in fundraising since the earthquakes?” she answered: “The biggest challenge is probably building the case for support for your own institution, because of course you’re not the only institution affected, and your donors, especially those that live locally, are deeply affected too, and there are so many unanswered financial questions. The Case for Support needs to clearly mark your […]
Department chairs and program directors are busy people, and orienting adjunct faculty may not be top of mind. But adjuncts who are teaching online for the first time need support and information to hit the ground running. Here is a quick checklist of items to cover with first-time online instructors. by Teresa Focarile, Boise State University(who also wrote: “Adjunct Faculty: A Department Chair’s Guide to Orienting New Instructors“) Many institutions are expanding their online course offerings, and using adjunct faculty to do so. While these faculty members are often teaching from a master course and therefore are not responsible for developing the class, there is still important information about teaching online that needs to be shared with these new instructors in order for them to be effective online teachers, and to ensure they understand the expectations for teaching in your program (Larcara, 2011). Checklist Some items on this checklist might already be in place. For example, most institutions have a team that can get adjunct faculty up to speed on the functionality of the Learning Management System (LMS). In addition, many institutions have developed trainings (sometimes mandatory) for faculty who teach online. But if your institution does not have those kinds […]
We had the opportunity recently to connect with several innovators in career services whom we met through a recent CAPA conference; one of these was Dr. Audrey Murrell, the associate dean of the College of Business Administration and director of the David Berg Center for Ethics and Leadership at the University of Pittsburgh, School of Business. Audrey Murrell has developed a unique, competency-based career development curriculum at Pitt Business. We asked her about that program — its key components, what other institutions can learn from it, and how it is responding to critical trends in career services. Here is what she shared with us. How Career Development is Changing Academic Impressions. Audrey, thank you for this conversation. First, can you tell us a little about how you see career services changing today? What are the trends that career services professionals need to be paying the most attention to? Audrey Murrell. Previously, universities have tended to take a very centralized approach to career development, where career services functions as a one-stop shop to meet the broad needs of students on campus. What I’ve seen is the need for more specialization. Some schools of business have a separate but complimentary career services office or […]
Higher education is still “a man’s world,” though it doesn’t have to be. But equipping women with tips and tools for getting ahead isn’t enough to level the playing field; deep change requires a shift in organizational culture. This is the first in a series of articles looking at how college and universities can navigate that shift. by Rosalind Spigel, Organizational Development Consultant and Leadership Coach, Spigel Consulting Recent studies have documented persistent gender inequities in higher education, including gender gaps in faculty salaries and only slow increases in the percentage of women in leadership positions. Women in higher education (and across sectors) face formidable barriers to advancement not only because gender bias exists on a personal level, but also because these biases are built into our organizational structures. Equipping women with tips and tools for getting ahead isn’t enough to level the playing field; deep change requires a shift in organizational culture. This is the first of a series of articles in which I will be looking at how men and women practice leadership traits, how these traits are often interpreted, and how biases held by both women and men keep women on the margins and impede their advancement […]
Why is it so difficult to nurture innovation and academic entrepreneurship at a college or university? My keen and longstanding interest in innovation was first fueled by my doctoral dissertation research, conducted in the early 1990s with a focus on small college resiliency. I studied the financial performance and management strategies of 100 small resource constrained institutions over a ten-year period to account for why some colleges thrived while others declined. I found that the most resilient colleges employed several strategies that, when taken together, helped explain their success. Most significantly, each of these schools exhibited an innovative institutional mindset, something that has been touted recently by prominent higher education thinkers as a critical prerequisite for thriving in these disruptive times. In fact, my research suggests that at the end of the day, institutional resiliency may depend more on mindset than skill set. Having been in the trenches for more than thirty years, I also know that this is not easy, especially for academic institutions. As legendary management consultant Peter Drucker concludes in his classic article The Discipline of Innovation: “In innovation, there is talent, there is ingenuity, and there is knowledge. But when it is said and done, what innovation requires is hard, […]
EARLIER ARTICLES IN THIS SERIES 4 Things Academic Deans Can Do to Help Students Succeed after Graduation4 Things Academic Deans Can Do to Connect Majors and Minors with Careers This is the third in my Academic Impressions series on “Things Deans Can Do to Help our Students after they Graduate.” This time, my focus is on how deans can use career development to enhance general education. Academic Impressions’ 2013 report, General Education Reform: Unseen Opportunities, reviews several exemplary general education programs that are driving increases in student retention and, to a somewhat lesser extent, graduates’ employability. In this article, I will consider more fully how infusing career and life preparation development into general education can support these important measures. The Tragedy of the Commons Since the general education core is not owned by any one discipline, it often finds itself without the required faculty champion. General education usually represents about 40% of a Baccalaureate curriculum that is up for grabs. As such it becomes an academic example of The Tragedy of the Commons, where individual departments compete in a zero sum game. Disciplines capture curricular acreage that can lead to a degradation of the overall quality of educational grazing land. The […]
