Retaining Your Major Gift Officers—From Day One

Retaining major gift officers begins on day one—with how you onboard them and connect them with key networks across the institution. A formal process for major gift officer training is one of the key factors in their success that is also within your control. In my article “Recruiting the Right Major Gift Officers,” I encouraged managers to define the specific skills they are hiring for—and seek non-traditional candidates for major gift officers. Now I would like to encourage you to rethink how you onboard and support your major gift officers in ways that encourage their success and retention from day one. Major gift officers, due to their sporadic attendance in the office, need as much clarity as possible, and this is especially true if you are hiring non-traditional candidates who are new to both the work and the institution. This means more than just ensuring that you have a formalized onboarding and training process (one that communicates the unit philosophy, establishes a common foundation of expectations, and outlines options for potential professional development) and clear performance expectations for both input metrics (e.g., contacts, substantive visits, number and value of asks made, and office attitude/collegiality) and output metrics (e.g., dollars raised, […]

Forging the Future: Five Considerations for Developing Leaders at Your Institution 

Many have written, studied, and offered advice on the skills higher education leaders need to be successful, and in the wake of COVID-19, some of the needs have shifted and some have reached a fever pitch. Burnout, enrollment declines, artificial intelligence, and political and cultural polarization are just some of the external factors a leader needs to navigate. Internally, there are staffing and salary freezes, politics, racialized hierarchies, and tenure battles – it’s no wonder many institutions are struggling with recruiting and retaining key faculty and staff1.  Although employees have many reasons for leaving their jobs, one stands out. From April 2021 – April 2022, a McKinsey survey2 showed that the top reason for quitting a previous job is a lack of career development opportunities and advancement, outranking inadequate compensation. These results closely mirror those from a Pew Research Center survey3, which found lack of opportunities for advancement tied with inadequate pay as the reasons people quit. So, while there are multiple factors associated with driving employees away, it is telling that lack of growth within the organization ranks so highly.  It’s a message that’s beginning to resonate in higher education. Institutions and departments are beginning to recognize the need […]

Anticipating the Future: Following the Lead of Community Colleges

The world of work is changing rapidly, creating new pressures and new opportunities for higher education. It’s critical that university leaders act as conveners, assembling representatives of local industry, nonprofits, and community to do the tough work of anticipating the future for their region—both the threats and the opportunities. Some community colleges have been doing this extremely well, and other institutions can learn from their example. The Challenge Before Us The world now sits on the precipice of a fourth industrial revolution, defined by a range of new technologies that are fusing the physical, digital, and biological worlds. Technological breakthroughs in processing power, artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3D printing, nanotechnology, biotechnology, and more will fundamentally change the way in which we live, work, and interact. Such technologies are poised to destroy millions of current jobs while creating entirely new ones. The stakes are high: researchers at the University of Oxford’s Future of Humanity Institute have predicted a 50% chance that machines will be capable of taking over all human jobs in 120 years. The implications for higher education are staggering. Beyond the job losses, millions of new jobs will simultaneously be created. In fact, it’s […]

FT/PT Faculty Ratio: How Maricopa Plans to Improve Student Success by Increasing Full-Time Faculty

RELATED ARTICLE: How Maricopa is Improving Student Success through Comprehensive Support for Adjunct Faculty During the recent recession, the Maricopa Community College District shifted more classes to part-time adjunct faculty as a cost-cutting measure -– a trend that was mirrored nationwide. Unfortunately, that move typically has a negative effect on student retention and completion rates, according to the Center for Community College Student Engagement. Now Maricopa is working to reverse that trend and move to a 60:40 model in order to improve student success outcomes. We talked with Chancellor Rufus Glasper, Executive Vice Chancellor and Provost Maria Harper-Marinick, Faculty Association President Keith Heffner, and Eddie Genna, who served as Faculty Association president as the initiative was being debated, to understand how and why Maricopa is making this transformative change and what they need to prioritize to accomplish it successfully. Changing the FT/PT Faculty Ratio from 90:10 to 60:40 Maricopa originally established a 90:10 full-time/part-time faculty ratio when the community college district was created in 1962. According to the ratio, 90 percent of daytime courses would be taught by full-time professors, and the remaining 10 percent by part-time adjuncts. Evening classes would also be taught primarily by part-time adjuncts. By 2012 […]

Techniques for Assessing Prior Learning

Here’s how to do prior learning assessment (PLA) rigorously and well. The suggestions given are by the author of a landmark study of prior learning assessment portfolios. 2010. Jamie Merisotis, president and CEO of the Lumina Foundation for Education, has released a statement offering ideas for a national strategy to rapidly train workers for new jobs; among these, prior learning assessment (PLA) was cited as one possible game-changer. But beyond CLEP and the controversial challenge exam, how can enrollment managers and academic leaders assess prior learning effectively and with rigor? We asked Denise Hart, director of adult education and creator of the Success Program at Fairleigh Dickinson University, and author of a landmark study of prior learning assessment portfolios, for techniques that institutions should be thinking about. The Prior Learning Portfolio Hart recommends starting with portfolio assessment as your core option. But for this to work, you have to: It is important to have the portfolio evaluated by faculty with specific and relevant expertise. “Don’t have a History of Civil War expert evaluating a Vietnam War portfolio,” Hart cautions. “Have someone who is au courant, who knows the material, is current with the material, and understands adult learners.” The portfolio, […]

Tips for Engaging Campus Partners in Recruitment Activities

Engaging Campus Partners in Recruitment Activities You can’t expect people to participate in something they don’t understand. Be strategic in how you communicate with stakeholders so they have a clear image of what you’re trying to achieve and how they can help.   As an admissions professional, it can be tough to get academic leaders, faculty, and other campus partners to readily participate in key recruitment touch points with prospective students and families. They might not think it’s their job, they might perceive recruitment activities like sales, or they may simply feel too busy. In this lesson, we’ll spotlight how 3 large public institutions have found creative solutions for bringing campus partners into the fold while generating meaningful participation for their recruitment events. Kennesaw State University [h5p id=”52″] University of North Georgia [h5p id=”55″] University of Texas at Arlington [h5p id=”58″] 5 Tips for Engaging Campus Partners in Recruitment Activities 1. Make Participation Easy Expand   Make participation easy to get more involvement from your campus partners. Examples for making participation easy include: Providing campus partners with simple strategies for participating like waving and saying hi to visiting students. Sending departments the contact information of perspective students so they can […]

A Competency-Based Approach to Career Services in Higher Ed

We had the opportunity recently to connect with several innovators in career services whom we met through a recent CAPA conference; one of these was Dr. Audrey Murrell, the associate dean of the College of Business Administration and director of the David Berg Center for Ethics and Leadership at the University of Pittsburgh, School of Business. Audrey Murrell has developed a unique, competency-based career development curriculum at Pitt Business. We asked her about that program — its key components, what other institutions can learn from it, and how it is responding to critical trends in career services. Here is what she shared with us. How Career Development is Changing Academic Impressions. Audrey, thank you for this conversation. First, can you tell us a little about how you see career services changing today? What are the trends that career services professionals need to be paying the most attention to? Audrey Murrell. Previously, universities have tended to take a very centralized approach to career development, where career services functions as a one-stop shop to meet the broad needs of students on campus. What I’ve seen is the need for more specialization. Some schools of business have a separate but complimentary career services office or […]

You May Be Excluding Some of Your Most Loyal Donors From Recognition

Over the last decade, many colleges and universities have launched programs intended to encourage annual giving through the recognition of donor loyalty. In every case that I can think of, these societies are recognizing consecutive giving, which makes sense—we want people to give every year. I am a long-time fan of the loyalty society and the value it can add to a program as part of a comprehensive donor retention strategy but that’s not what this article is about. This article is about what might be missing from the equation. By defining loyalty as consecutive giving, we are in fact, excluding some of our most loyal donors from recognition. Most likely, many of your major donors have not made gifts each year, and while philosophically, we strive to create a culture that promotes annual giving among our top donors, the reality is that there will always be some who don’t give every year. I am not talking about the once-a-decade donor but about the donors that give almost every year. If someone is a seven-figure donor who occasionally misses a year between major contributions, are we serving the best interests of our institutions by not recognizing them as loyal? 3 Ways to […]

Why Honor Rolls of Donors are a Waste of Time

In her new book The 4 Pillars of Donor Relations, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement. Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors. The article that follows is an excerpt from Lynne’s book. In all my time in donor relations, I have never heard of a donor who gave an organization a million dollar gift because their name was in a textual list of donors. Yet I must get asked at least once a week what I think of honor rolls and their place in donor recognition and stewardship. I think they have no useful purpose, they provide opportunities to make costly mistakes, they are a huge waste of human resources, time, money, and they are otherwise foolish. Why Honor Rolls Don’t Provide Any Benefit Time and time again, we have asked donors what they want and how they want to be recognized, and the three things that appear most often in their answers are: Donors want handwritten notes from students. They want to meet those that […]

Fundraising After a Disaster: Learning from the Christchurch Earthquakes

Ashlyn Sowell: During my recent leave from Gettysburg College, I travelled to Christchurch to speak to the Educate Plus New Zealand local chapter.  I was quite moved by the challenges that my international colleagues face in fundraising after the devastating 2010 and 2011 earthquakes. One woman said to me, “I know we are supposed to have 50% of the money in hand before we start construction on a new building, but we don’t have any buildings!” I followed up with Naomi Wilde, the Community Relations and Development Coordinator at St. Andrew’s College, an independent school, with one question. Her response led to a great deal of valuable information for all of us, and her responses are very worth considering as you look at crisis planning and post-crisis fundraising at your own institution. When I asked her, “What has been the biggest challenge in fundraising since the earthquakes?” she answered: “The biggest challenge is probably building the case for support for your own institution, because of course you’re not the only institution affected, and your donors, especially those that live locally, are deeply affected too, and there are so many unanswered financial questions. The Case for Support needs to clearly mark your […]