The Critical Step in Allocating Resources Across Alumni Relations and Annual Giving

Most alumni relations and annual giving operations have limited intelligence about who will be a strong reunion volunteer, annual giver, or alumni travel prospect—if the person has not previously participated in any of those activities. But rather than pulling a random database query and then reaching out at random to the contents of the entire resulting list, applying predictive analytics can help provide a more targeted allocation of your resources and more targeted messaging. Why Predictive Modeling is Critical Many organizations seeking to improve operating performance are turning to predictive analytics and predictive modeling to either increase revenues, decrease costs, or both. The size of our alumni population and database at Penn make focusing resources critical to fundraising success. The objectives of our early pilot projects in predictive modeling have been to reduce fundraising-related marketing costs and/or increase the dollars raised, or improve business performance in some other way. Here are examples of how our recent analytics efforts at Penn have informed critical resourcing decisions: The Steps for Effective Predictive Modeling The steps in the predictive modeling process are: Identification of the business need and a proper problem definition are critical for a successful project. In most data warehouse systems, […]

Doing Service Learning Right

At many institutions, service learning programs are pursued in an ad hoc manner. Here’s how to realize the full potential of a service learning initiative. Service learning programs have proliferated on college and university campuses over the past decade, leading in the best cases to measurable gains in student learning and engagement; yet at many institutions, these programs are still pursued in an ad hoc manner. Among the obstacles to realizing the full potential of a service learning initiative: To learn from the success of one of the more effective programs, we turned this week to Drew Stelljes, director of community engagement at the College of William and Mary. That institution has effectively scaled its interests in service learning up to a comprehensive civic engagement initiative with defined outcomes and structured collaboration across both the academic affairs and student affairs division. Here is Stelljes’ advice for colleagues at other institutions who may be looking to achieve more with their service learning efforts. Defining Your Outcomes First, Stelljes advises establishing clarity around the purpose of the initiative: “Tease out the objectives that are important to your school,” Stelljes advises, “and then articulate those to the faculty you hope to involve.” “We […]

Building Bridges: Understanding and Supporting Faculty, Staff, and Students Across Generations

Building Bridges: Understanding and Supporting Faculty, Staff, and Students Across Generations THREE-PART SERIES   Recorded on August 15, 2023 | Recorded on September 11, 2023 | Recorded on October 18, 2023 Overview Discussions around generational differences can too often feel more focused on competition than collaboration. However, despite their differing cultures and points of view, each generation offers its own unique benefits to society, and it is more vital than ever that those of different generations today find common ground. For the first time in history, there are five generations in the workplace. While it is easy to gripe and complain about generational differences (“Ugh, Millennials.” “I don’t know how Gen Z-ers get by.” “That’s such a Boomer thing to say.”), these kinds of stereotypes overlook the gifts and benefits that each generation brings. They can also lead to age discrimination that is both unproductive and damaging to inclusive environments and collaboration. Join us for a three-part webinar series to gain an objective overview of the differences and similarities that exist across generations. You’ll learn practical strategies for working more effectively with individuals in a variety of contexts. How it Works This webinar series consists of three separate trainings, each […]

Practicing Mindfulness: A 9-Day Program for Higher-Ed Professionals

MEMBER EXCLUSIVE Practicing Mindfulness: A 9-Day Program for Higher-Ed Professionals Combat burnout and stress by incorporating mindfulness techniques into your daily life. Sign up to receive bite-sized mindfulness lessons and activities daily for 9 business days. The next cohort starts on Monday. Overview We put a lot of pressure on ourselves to show up, keep going, and perform. It’s easy to lose sight of the simple moments of joy and substance in our everyday lives. Through this video course, you will develop a daily mindfulness practice that enables you to pause, connect more deeply with what’s going on around you, and stay grounded in the present moment. Comprised of simple techniques that make use of all your senses—thought, sight, hearing, taste, smell, touch, and feeling—you will come away with a variety of mindfulness methods that you can easily integrate into your busy everyday life. Higher ed professionals at all levels who are seeking more intention, purpose, and connection will benefit from this course. This course is valued at $595, but is free for members.   Who Will Benefit This course is designed to meet the needs of busy higher-ed professionals at every level.   How It Works For 9 days, […]

Why Donors Give: It’s Not What You Think

Series: Creating the Conditions for Support Everyone is trying to raise more money. Rather than simply suggest the next tactic that can boost giving in the short-term, this series offers a more intensive look at the strategic thinking that drives philanthropic support: Why do donors give? How do institutions strengthen their core and emphasize initiatives worthy of support? How do we align strategic plans, strengths, and advancement strategy to create the conditions for ongoing and sustained support? In this series, distinguished current and past chief advancement officers apply their most innovative and creative thinking to this question. Next in this series:More than Dollars: How Many Opportunities Are You Missing with Your Alumni?Engaging Women in Philanthropy: Practical Ways to Shift Our ApproachChecklist: Questions the Governing Board Must Ask Before Launching a Campaign Given that annual alumni support nationally has been declining for 22 years and that less than one in ten alumni are currently giving back to their alma maters, it is clear that our core practices and the philosophies that underpin them need to change. In short, we need to elicit more and solicit less. And foremost among the thoughts we should be eliciting is why our alumni give to […]

Share This Advice with Your First Generation College Students

The first generation college student often feels alone in navigating the processes and procedures of higher education. Here is some advice from staff at Academic Impressions who were first generation themselves. Share this with the students on your campus! by the Staff at Academic Impressions “My interest in higher education is a deeply personal one,” our president at Academic Impressions, Amit Mrig, relates. “My family is here in this country because my father had an opportunity many years ago to come to this country and be afforded a scholarship. He didn’t have any money, any resources to warrant that opportunity other than his intelligence and his hard work. In my mind, that is what the American dream is. Anyone who has the determination, the drive, and the intelligence should have an opportunity to move up the social ladder. The engine that drives that is higher education.” Today, November 8, is #CelebrateFirstGen Day. One of the amazing things about higher education in the U.S. is the doors it opens for families who have never been to college; our hope is that higher education will remain the engine of social mobility in this country. In that spirit, our team shares the following stories […]

Spotlight on Innovation: How the University of Minnesota is Building Collaborative Partnerships to Improve Retention of First-Gen Students

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 24 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. Geoffrey (Geoff) Maruyama, the department chair of educational psychology at the University of Minnesota, Minneapolis, has an intriguing — and direct — way of explaining the challenges faced in improving the academic success and persistence of under-represented and lower-income students. He cites Urie Bronfenbrenner’s research on the ecology of human development. Transformative Learning for First-Generation Students “Kids grow up in a lot of different ecosystems,” Maruyama notes. “To the extent to which those ecosystems are aligned, life is simple. When you have a bigger transition, however, it gets more complicated. First-generation students are less likely to have grown up in a culture with strong links to higher education, making the transition to a college environment a more significant change.” A lot of professionals in higher education are discussing how best […]

Spotlight on Innovation: How Bryn Mawr is Closing Math Skill Gaps with Targeted Online Modules

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 24 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. Bryn Mawr College has long boasted a strong history of women attaining STEM degrees, with more than a third of their students majoring in math or science. Now, Bryn Mawr is working to take the next step toward increasing the number of underrepresented, underprepared and low-income students attaining STEM degrees by targeting the needs of students who have gaps in specific math skills or who lack the overall mastery that would allow them to thrive in STEM. Their project, funded by a $1.65 million First in the World grant from the US Department of Education, will combine face-to-face coaching support and blended learning through online modules, in partnership with twelve other institutions. The Challenge The project targets the group of students who have passed Bryn Mawr’s entry […]

Getting Buy-in for Addressing Deferred Maintenance

Earlier this month, we surveyed the institutions planning to attend an Academic Impressions webcast on rethinking and prioritizing physical campus improvements. We asked questions about their balance of new capital projects and replacement and renewal, how they were handling issues with limited space capacity, and their level of commitment to addressing the deferred maintenance backlog. Of the facilities managers surveyed, 75 percent noted that addressing the deferred maintenance backlog was either a “high” or “highest” priority for the next 12 months. What’s interesting is that when we asked facilities managers the same question at the end of January this year, the percentage who assigned a high priority to deferred maintenance was 68 percent. While in the past the deferred maintenance backlog has been a perennially neglected issue, it is now rising steadily in its importance to an institution’s planning around physical campus improvements. EXPLORE THE FINDINGS For the findings from the January – February 2012 deferred maintenance survey, read our recent article “Benchmarking Deferred Maintenance.” In response to these findings, we asked Kambiz Khalili, the assistant vice chancellor for student affairs and the executive director of housing and dining services at the University of Colorado Boulder; Dan King, the assistant […]

Recruiting International Students

Overall first-time graduate enrollments from international students at US institutions did not climb in 2008-09 (though emerging markets in the Middle East still saw increases), according to a survey released this week by the Council of Graduate Schools. Reasons suggested for the stagnant numbers include the global recession and increased competition from other nations. Many undergraduate programs, however, have reported surges in international students; the University of Oregon announced a 16% jump in undergraduate international enrollment. And many institutions (among the most recent, Virginia Tech and the University of Nebraska) have set goals for doubling international enrollment in the next five or ten years. Now more than ever, it’s critical for enrollment managers in the US and Canada to be intentional in their approach to recruiting international students. Sarah Ramisch Stewart, Manager of International Admissions and Recruitment at Carleton University, offers some practical tips for planning your approach. What You Should Be Asking Approach international recruitment with clearly defined goals and an eye for finding the best match. Stewart suggests: Identifying the right student profile is critical, and not just in terms of academic interest. Stewart offers the example of a rural or lesser-known institution seeking applicants in Turkey. In this […]