For Fundraisers: How to Build a Successful Partnership with Your Athletic Director
It doesn’t matter if you are a Major Gift Officer working as a liaison to the athletic department or a Director of Athletic Development. Now more than ever, to effectively raise money for your college athletic department you must have a successful partnership with your Athletic Director. Many advancement professionals working with college athletic departments do not have a background as a coach or an administrator. So how can you, as the athletic fundraiser, build a successful partnership with your Athletic Director? Unfortunately, there is no magic formula to help build this relationship, but here are four steps you can take to get started: 1. Schedule a weekly meeting with your Athletic Director. If a weekly meeting isn’t possible, then make sure it is at least bi-weekly. These meetings will ensure that you, as the frontline fundraiser for the athletic department, have a strong understanding of the current needs of the department. While you’re meeting, you’ll also have the opportunity to coordinate upcoming travel and additional events that require the Athletic Director’s attendance. It may also be helpful for you to attend athletic staff meetings and for your Athletic Director to attend development meetings going forward, to further strengthen the connection […]

