YOUR ANNUAL FUND THIS YEARFollow Jim Langley’s advice on what makes for the best and worst annual fund strategies to ensure this is a successful year for your annual giving operation. The 2 Worst Annual Fund Strategies Using the annual fund to balance the annual operating budget.Donors give much, much more in the name of philanthropy than they do for charitable purposes. Charity calls people to meet an urgent need; philanthropy is a means by which people can create a better society. If you cast your annual fund as a way of meeting urgent need, you raise unsettling questions in the minds of philanthropic investors: Failing to adjust your annual fund solicitations to loyal donors’ giving patterns.The vast majority of regular annual donors make their contributions in December. Yet, every year, they are subjected to repeated requests to give starting at the beginning of the year. This drumbeat of requests raises questions in the minds of many loyal donors about how much money is being spent to raise money. It also makes them feel that the school’s fundraising has become impersonal and machine-like. Loyalty should be prized and reinforced with personalized communications. If donors have given two years or more on essentially […]
As the Technical Project Coordinator, Enya is focused on supporting the development team to keep projects moving efficiently and ensuring technical solutions are delivered on time. She works closely with our cross-departmental product team to organize project development, manage timelines, problem-solve, and handle task management to meet both internal and external objectives. With a diverse background in real estate, marketing, and a BA in Business Administration from Creighton University, Enya is learning Agile Methodology frameworks to optimize project flow and support the team’s success. When she’s not at work, Enya is helping launch her family’s hydroponic container farm in Nebraska, playing tennis, and values spending quality time with friends and family.
by Lisa Cook, Academic Impressions Why We’re Taking a Close Look at FAU Florida Atlantic University has piloted several innovative strategies for providing students more timely advising and support. In fall 2014, FAU’s University Advising Services office started a resident hall outreach but struggled to come up with a plan to reach out to commuter students, who frequently attend part-time and only in the evening due to work and family commitments. Historically, all university offices closed at 5, which posed an additional challenge to reaching out to students with full-time jobs. The reality is that commuter students, who are often part-time, take longer to graduate, making outreach to that population especially critical. We talked with Joe Murray, director of University Advising Services, to learn more about the initiative. Taking Advising to the Parking Garage The idea to reach out to commuter students was the brainchild of Florida Atlantic University academic coach and advisor Jennifer Coisson, who herself had once been a commuter student and knew that commuter students often miss out on campus support services. Yet outreach to these students is difficult because FAU doesn’t have commuter lounges or any one spot on campus where commuter students congregate. Except the […]
We oversee an undergraduate program consisting of approximately 2700 students in a typical college of business at a large, public land-grant institution. Being a business school, we constantly look for ways to adapt to the changing environment and to find opportunities to make our operations more efficient and effective. Applying these basic business principles to academia is becoming more necessary in an environment of declining student populations and increasing costs. The Covid-19 pandemic caused a major disruption in the way academia operates, and such disruptions often lead to fundamental changes in the environment in which an organization exists. Those that adapt quickly have an opportunity to take advantage of these changes, but those that assume things will “return to normal” are often left behind. You don’t want to be the shop renting videotapes in the era of the internet, and you don’t want to be the school focusing primarily on classes held in brick-and-mortar facilities when many of your students have spent a year taking courses online. We were certain that the disruptions caused by the pandemic, especially a year of almost fully online instruction, would lead to changes in the educational desires of our student population, and that identifying […]
This article continues a series focused on Creating an Innovative Institutional Mindset. More articles will follow. The previous article in this series is: Creative thinking skills are more important than ever if we are to deal with the vast and complex array of challenges facing many colleges and universities. In my last article I discussed the difficulty of creating and nurturing innovation within an academic organization. In my experience, the forces for preserving the status quo are especially powerful within academic organizations and are institutionalized in ways that make change very difficult. Moreover, those who are well positioned and authorized by role and formal authority to lead change are often weighed down with workloads and responsibilities that can kill the creative impulse. Perhaps it is no wonder that, according to a national study, the average tenure of a chief academic officer or provost is only 4.7 years, compared to the significantly longer 8.5 average tenure of all college presidents. According to this same study, the top frustrations for chief academic officers include lack of resources, difficulty cultivating leadership in others, curmudgeonly faculty, campus infighting, and unresponsive campus governance structures. Only 31% of respondents view ‘leading change and fostering innovation’ as job priorities; […]
W. Kent Barnds offers seven strategies for involving faculty in student recruitment in ways that are meaningful and effective. Here’s how to do it right. Admissions teams often ask: “How do we effectively involve faculty members in student recruitment?” This question has even more urgency now, given enrollment pressures throughout higher education. It only makes sense to look to the faculty; they remain the most credible messengers on a college campus. A LOOK AT THE DATAIn fact, in Academic Impressions’ 2013 survey on enrollment declines, 47% of the 190 institutions participating in the survey missed their enrollment targets last year–many by a significant percentage. Years ago I heard Robin Mamlet, who at the time was the dean of admissions at Stanford University, remind a room full of admissions officers that “we work for the faculty.” I’ve been guided by this idea and recognize admissions officers are an extension of the faculty, rather than vice versa. Involving faculty in recruitment activities should be guided by this premise. Admittedly, I don’t always get things right. But, based on more than 20 years of experimenting and listening, I’d like to suggest: 7 Keys to Encouraging Meaningful Involvement 1. Provide guidance, not direction.I once […]
A college community has perhaps the most generationally diverse members of any organization. From Baby Boomers and Generation X to Millennials and Gen Z, today’s students and employees alike co-navigate university systems with vastly different expectations of how they like to be treated as customers. These varying preferences have great impact on the campus culture as a whole, as well as on the diverse knowledge and skills service providers need in order to deliver great experiences for all. This virtual training will provide you with a greater awareness of the varying preferences for customer service that exist for employees and students in college and university communities, as well as a look at how service providers can modify styles to meet expectations and enhance the university experience across generations.
Many academics are searching for new strategies to showcase evidence of student learning. At the same time, students increasingly desire coursework that reaches beyond the boundaries of their campus to showcase academic and personal growth. The use of blogging in ePortfolios is a perfect solution to meet assessment and student engagement needs. Join us for a webcast as we examine seven key strategies for incorporating personalized learning into ePortfolios with the use of student blogging. Our expert instructor will walk you through the process of integrating blogging into the ePortfolios of both courses and programs. Further, we will examine the major challenges you stand to face, including: Determining the appropriate hosting platform Prompting quality student reflection Providing efficient instructor feedback Leveraging blogging to influence learning assessment
ATSU’s approach to unifying its social strategy across departmental divides has yielded an 879% increase in organic reach on Facebook. by Anne Ackroyd, Public Relations Specialist, A.T. Still University Over the past year, while most public pages have seen a significant decrease in organic reach on Facebook, A.T. Still University (ATSU) has seen an 879% increase (comparing June 2017 to June 2016). One of the major factors in ATSU’s success has been an innovative, university-wide social media committee, developed to overcome departmental divides and build a more unified social media presence. In early 2017, ATSU’s marketing team determined that the quantity of university-affiliated social media pages was undermining the institution’s reach and engagement. This problem is not unique to ATSU, a small graduate health sciences school of about 3,000 students. A quick search on Facebook for your alma mater will likely reveal dozens of pages that bear some variation of the institution’s logo. The problem stems from the silo mentality that plagues higher education. Faculty, staff and students often identify strongly with their area of study, rather than with the institution as a whole. In addressing this issue, ATSU developed a replicable model for a social media committee tailored to the […]
With more generations in the workplace than ever before, there is no shortage of jokes, social media flurry, and casual speculation about the Millennials in your team meeting or the Boomer down the hall. Interestingly, while we love to discuss these topics, very few people actually know what their differences are beyond vague stereotypes like “work ethic” and “quiet quitting.” Many of these conversations also lack the nuance that includes a judgement-free understanding of why the generations are different. This session will demystify the strengths and weaknesses of each generation, confirm that your favorite 15-year-old TikTok influencer is not a millennial, and provide you with information that you can use to navigate the varying work styles, expectations, and communication patterns that you encounter across generations in your everyday context.
